Fitness and classes · Metro area · Minnesota
Gyms and studios in the Duluth, MN-WI metro area
The gyms and studios in the Duluth, MN-WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #230 of 387 scored metro areas
#4 of 5 scored metro areas based in Minnesota
- Listings
- 170
- 35 chain locations (21%)
- Official establishments
- 55
- Businesses with payroll, 2023
- Household spending a year
- $101.1M
- On memberships, classes and admissions · $840 a household
- Spending per listing
- $595K
- 10% below the U.S.
- Listings per 10k households
- 14.1
- 5% below the U.S.
- Population, 2025
- 281,219
- +0.2% since 2020
See the gyms and studios around any address in the Duluth metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Duluth metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $840 per household (15% below the U.S. average), households in the Duluth metro area spend about $101.1M a year on memberships, classes and admissions. That is about $595K of household spending for each location on map listings, 10% below the U.S. figure of $662K.
The Duluth metro area has 170 gyms and studios on map listings as of September 2026. Chain locations make up 21% of them, against 20% across the U.S. That comes to 14.1 for every 10,000 households, 5% below the U.S. rate of 14.9.
Official counts show 55 businesses with payroll classed as fitness centers and recreation instruction in the Duluth metro area in 2023. That is one for every 2,188 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.6M have gone to businesses classed as fitness centers and recreation instruction in the Duluth metro area.
Population estimates show the Duluth metro area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Duluth metro area is 46 (lower middle), #230 of 387 scored metro areas and #4 of 5 scored metro areas based in Minnesota.
How the Duluth metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Duluth metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 14.7 | 14.9 |
| Spending per listing | $595K | $739K | $662K |
| Households per official establishment | 2,188 | 1,674 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.1% | +8.2% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $840 | $1,085 | $983 |
| Median household income | $71,769 | $89,062 | $80,734 |
| Groundwork market score | 46 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 55
- Employees, 2023
- 919
- Annual payroll, 2023
- $12.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 17035 chain locations
- Listings at the U.S. rate for this spending
- 153The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Duluth metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Duluth metro area
- Population, 2025 estimate
- 281,219+0.2% since 2020
- Households
- 120,365
- Median age
- 42.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 8,414 sq. mi.
- People per square mile
- 33
- Median household income
- $71,769
- Average household income
- $93,302
- Median home value
- $222,400
- Jobs located here
- 128,505
- Daytime population
- 284,674Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Duluth metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Duluth metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for gyms and studios, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Duluth metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochester, MN | 67 | 122 | 13.1 | $851K | +2.0% | #50 of 387 |
| Fargo, ND-MN | 63 | 147 | 13.3 | $701K | +7.7% | #81 of 387 |
| 2Minneapolis-St. Paul-Bloomington, MN-WI | 62 | 2,307 | 15.6 | $776K | +2.6% | #84 of 387 |
| Grand Forks, ND-MN | 58 | 55 | 12.6 | $662K | +0.8% | #113 of 387 |
| Sioux Falls, SD-MN | 55 | 188 | 15.3 | $629K | +9.5% | #137 of 387 |
| 3St. Cloud, MN | 49 | 119 | 15.2 | $583K | +3.0% | #198 of 387 |
| 4Duluth, MN-WI | 46 | 170 | 14.1 | $595K | +0.2% | #230 of 387 |
| 5Mankato, MN | 45 | 58 | 14.3 | $621K | +1.2% | #241 of 387 |
| La Crosse-Onalaska, WI-MN | 35 | 114 | 15.8 | $550K | +0.4% | #321 of 387 |
Other business types in the Duluth metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms42
- Yoga, Pilates and fitness studios59
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Duluth, MN-WI metro area?
Map listings as of September 2026 show 170 gyms and studios in the Duluth metro area. 35 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 55 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Duluth, MN-WI metro area spend on memberships, classes and admissions?
About $101.1M a year, or $840 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 170 gyms and studios on map listings, it comes to $595K per location. It is estimated from the incomes of the 120,365 households in the Duluth metro area and national spending patterns by income.
How does the Duluth, MN-WI metro area compare with the U.S. for gyms and studios?
The Duluth metro area has 14.1 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $595K, 10% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Duluth metro area would have about 153, against 170 on map listings. There is one business with payroll in the industry for every 2,188 households, against one for every 1,641 across the U.S.
How fast is the Duluth, MN-WI metro area growing?
Population estimates put the Duluth metro area at 281,219 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 120,365 households. The median household income in the Duluth metro area is $71,769 a year, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Duluth metro area scores 46 for gyms and studios (lower middle), #230 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Duluth metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Duluth metro area
Screening a site or an acquisition in the Duluth metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Duluth metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.