Groundwork

Real estate · Metro area · Minnesota

Real estate businesses in the Duluth, MN-WI metro area

How the Duluth, MN-WI metro area compares with other metro areas and the U.S. for real estate businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #173 of 387 scored metro areas
#1 of 5 scored metro areas based in Minnesota

Listings
293
26 chain locations (9%)
Official establishments
151
+20.5% since 2019
Household spending a year
$1.6B
On rent and homeowner costs · $13,673 a household
Housing spending per listing (U.S. = 100)
130
30% above the U.S.
Listings per 10k households
24.3
37% below the U.S.
Population, 2025
281,219
+0.2% since 2020

See the real estate businesses around any address in the Duluth metro area

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Duluth metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 293 real estate businesses in the Duluth metro area. Chain locations make up 9% of them, against 6% across the U.S. Per 10,000 households, that is 24.3, 37% below the U.S. rate of 38.5.

At $13,673 per household (18% below the U.S. average), households in the Duluth metro area spend about $1.6B a year on rent and homeowner costs. Housing spending per office is 30% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Duluth metro area was 151 in 2023, up 20.5% from 2019. That is one for every 797 households, against one for every 414 across the U.S. Official counts list 808 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $241K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Duluth metro area.

Population estimates show the Duluth metro area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). For real estate businesses, the Duluth metro area has a Groundwork market score of 51 (upper middle): #173 of 387 scored metro areas and #1 of 5 scored metro areas based in Minnesota.

How the Duluth metro area compares

The same measures for Minnesota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Duluth, MN-WI metro area compared with Minnesota and the U.S.
MeasureDuluth metro areaMinnesotaU.S.
Listings per 10k households24.336.438.5
Housing spending per listing (U.S. = 100)13096100
Households per official establishment797402414
Official establishment growth, 2019–2023+20.5%+11.5%+15.8%
Population growth, 2020–2025+0.2%+2.1%+3.1%
Spending per household on rent and homeowner costs$13,673$15,162$16,661
Median household income$71,769$89,062$80,734
Groundwork market score5136

Official counts and lending

Businesses

Official establishments, 2019 to 2023
151+20.5% over the period
Employees, 2023
463
Annual payroll, 2023
$23.4M
One-person businesses, 2023
808Businesses with no payroll
Map listings, September 2026
29326 chain locations
Listings at the U.S. rate for this spending
380The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$241K

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Duluth metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Duluth metro area

Population, 2025 estimate
281,219+0.2% since 2020
Households
120,365
Median age
42.5
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
8,414 sq. mi.
People per square mile
33
Median household income
$71,769
Average household income
$93,302
Median home value
$222,400
Jobs located here
128,505
Daytime population
284,674Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Duluth metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of the Duluth metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Minnesota

Every Minnesota market ranked →

The highest-scoring metro areas in Minnesota for real estate businesses, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Duluth metro area marked.

Top metro areas in Minnesota

Metro areas in Minnesota ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Duluth, MN-WI5129324.3130+0.2%#173 of 387
Grand Forks, ND-MN5010624.3130+0.8%#177 of 387
2Rochester, MN5030132.4110+2.0%#183 of 387
Fargo, ND-MN4136933.498+7.7%#269 of 387
La Crosse-Onalaska, WI-MN3822531.2103+0.4%#298 of 387
Sioux Falls, SD-MN3854844.775+9.5%#306 of 387
3St. Cloud, MN3627535.292+3.0%#322 of 387
4Mankato, MN3614636.090+1.2%#325 of 387
5Minneapolis-St. Paul-Bloomington, MN-WI336,26042.487+2.6%#352 of 387

Other business types in the Duluth metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in the Duluth, MN-WI metro area?

The Duluth metro area has 293 real estate businesses on map listings as of September 2026. 26 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 151 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 20.5% from 2019. Official counts also show 808 one-person businesses without payroll.

How much do households in the Duluth, MN-WI metro area spend on rent and homeowner costs?

About $1.6B a year, or $13,673 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 293 real estate businesses on map listings, housing spending per office is 30% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 120,365 households in the Duluth metro area and national spending patterns by income.

How does the Duluth, MN-WI metro area compare with the U.S. for real estate businesses?

The Duluth metro area has 24.3 real estate businesses per 10,000 households, 37% below the U.S. rate of 38.5. The index of housing spending per office is 130, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Duluth metro area would have about 380, against 293 on map listings. There is one business with payroll in the industry for every 797 households, against one for every 414 across the U.S. The official count rose 20.5% from 2019 to 2023, against +15.8% for the U.S.

How fast is the Duluth, MN-WI metro area growing?

Population estimates put the Duluth metro area at 281,219 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 120,365 households. The median household income in the Duluth metro area is $71,769 a year, 11% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Duluth metro area scores 51 for real estate businesses (upper middle), #173 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Duluth metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in the Duluth metro area

Screening a site or an acquisition in the Duluth metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Duluth metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.