Groundwork

Pets · County · Georgia

Pet businesses in Madison County, GA

Competitor counts, household spending and official business counts for pet businesses in Madison County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #1,774 of 2,200 scored counties
#97 of 106 scored counties in Georgia

Listings
24
0 chain locations (0%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$8.9M
On pets · $788 a household
Spending per listing
$369K
58% below the U.S.
Listings per 10k households
21.3
2.1 times the U.S.
Population, 2025
32,919
+8.8% since 2020

See the pet businesses around any address in Madison County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Madison County scores 34 (lower middle) on the Groundwork market score for pet businesses, ranking #1,774 of 2,200 scored counties and #97 of 106 scored counties in Georgia. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 24 pet businesses in Madison County. None of them are chain locations, against 17% across the U.S. That comes to 21.3 for every 10,000 households, 2.1 times the U.S. rate of 10.4.

At $788 per household (13% below the U.S. average), households in Madison County spend about $8.9M a year on pets. That works out to $369K per business, 58% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Madison County was 8 in 2023. That is one for every 1,405 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.6M has gone to businesses classed as pet care, veterinarians and pet stores in Madison County. Between 2020 and 2025, the population of Madison County grew 8.8%, faster than the U.S. (+3.1%).

How Madison County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Madison County, GA compared with Georgia and the U.S.
MeasureMadison CountyGeorgiaU.S.
Listings per 10k households21.39.810.4
Spending per listing$369K$951K$878K
Households per official establishment1,4051,9751,852
Official establishment growth, 2019–2023n/a+14.0%+11.4%
Population growth, 2020–2025+8.8%+5.3%+3.1%
Spending per household on pets$788$936$909
Median household income$61,963$77,353$80,734
Groundwork market score3471

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 8
Employees, 2023
71
Annual payroll, 2023
$1.7M
One-person businesses, 2023
20Businesses with no payroll
Map listings, September 2026
240 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.6M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
32,919+8.8% since 2020
Households
11,242
Median age
39.8
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
282 sq. mi.
People per square mile
112
Median household income
$61,963+18.0% vs. 2015–2019, before inflation
Average household income
$77,437
Median home value
$219,700
Jobs located here
4,304
Daytime population
22,042Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for pet businesses, numbered among those based in Georgia, with Madison County marked.

Top counties in Georgia

Counties in Georgia ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Paulding County, GA91477.8$1.3M+12.7%#3 of 2,200
2Pike County, GA9068.9$1.1M+10.5%#7 of 2,200
3Henry County, GA88667.6$1.2M+9.5%#11 of 2,200
4Douglas County, GA87377.1$1.3M+6.6%#13 of 2,200
5Newton County, GA87297.0$1.3M+11.2%#14 of 2,200
6Haralson County, GA85108.5$1M+10.0%#28 of 2,200
7Effingham County, GA852510.3$945K+14.1%#31 of 2,200
8Harris County, GA831713.0$808K+6.8%#44 of 2,200
9Lee County, GA82108.1$1.2M+2.9%#50 of 2,200
10Houston County, GA82599.2$988K+8.5%#53 of 2,200
97Madison County, GA342421.3$369K+8.8%#1,774 of 2,200

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Madison County, GA?

There are 24 pet businesses on map listings in Madison County as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 20 one-person businesses without payroll.

How much do households in Madison County, GA spend on pets?

About $8.9M a year, or $788 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 24 pet businesses on map listings, it comes to $369K per business. It is estimated from the incomes of the 11,242 households in Madison County and national spending patterns by income.

How does Madison County, GA compare with the U.S. for pet businesses?

Madison County has 21.3 pet businesses per 10,000 households, 2.1 times the U.S. rate of 10.4. Spending per business is $369K, 58% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Madison County would have about 10, against 24 on map listings. There is one business with payroll in the industry for every 1,405 households, against one for every 1,852 across the U.S.

How fast is Madison County, GA growing?

Population estimates put Madison County at 32,919 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 11,242 households. The median household income in Madison County is $61,963 a year, 23% below the U.S. median of $80,734. That rose 18.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 34 for pet businesses (lower middle), #1,774 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.