Child care · County · Wisconsin
Child care centers and preschools in Rusk County, WI
The child care centers and preschools in Rusk County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $1.9M
- On child care and other personal services · $301 a household
- Spending per listing
- $637K
- 36% below the U.S.
- Listings per 10k households
- 4.7
- 19% below the U.S.
- Population, 2025
- 14,146
- −0.2% since 2020
See the child care centers and preschools around any address in Rusk County
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rusk County spend about $1.9M a year on child care and other personal services, or $301 per household, 48% below the U.S. average. Spread across 3 child care centers and preschools, that is $637K per center, 36% below the U.S. figure of $1M.
There are 3 child care centers and preschools on map listings in Rusk County as of September 2026. That is 4.7 per 10,000 households, 19% below the U.S. rate of 5.8.
The official count of businesses with payroll classed as child care services in Rusk County was 3 in 2023. That is one for every 2,118 households, against one for every 1,573 across the U.S. Another 18 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $97K has gone to businesses classed as child care services in Rusk County.
Between 2020 and 2025, the population of Rusk County declined 0.2%, against +3.1% for the U.S. With 3 child care centers and preschools on map listings, Rusk County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Rusk County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rusk County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 5.1 | 5.8 |
| Spending per listing | $637K | $832K | $1M |
| Households per official establishment | 2,118 | 1,561 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | +5.7% |
| Population growth, 2020–2025 | −0.2% | +1.3% | +3.1% |
| Spending per household on child care and other personal services | $301 | $422 | $581 |
| Median household income | $59,944 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 20
- Annual payroll, 2023
- $385K
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $97K
SBA-backed loans to businesses classed as child care services in Rusk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rusk County
- Population, 2025 estimate
- 14,146−0.2% since 2020
- Households
- 6,355
- Median age
- 47.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 914 sq. mi.
- People per square mile
- 16
- Median household income
- $59,944+26.1% vs. 2015–2019, before inflation
- Average household income
- $73,376
- Median home value
- $163,400
- Jobs located here
- 4,892
- Daytime population
- 12,818Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rusk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for child care centers and preschools, numbered among those based in Wisconsin, with Rusk County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 74 | 18 | 3.2 | $1.6M | +1.8% | #169 of 1,611 |
| 2Door County, WI | 71 | 5 | 3.3 | $1.2M | +1.6% | #232 of 1,611 |
| 3Fond du Lac County, WI | 70 | 10 | 2.3 | $1.7M | +0.5% | #250 of 1,611 |
| 4Walworth County, WI | 70 | 13 | 3.0 | $1.5M | +0.8% | #251 of 1,611 |
| 5Marathon County, WI | 69 | 12 | 2.1 | $1.9M | +1.0% | #271 of 1,611 |
| 6Sauk County, WI | 69 | 7 | 2.5 | $1.6M | +1.3% | #274 of 1,611 |
| 7Manitowoc County, WI | 69 | 8 | 2.3 | $1.6M | +0.4% | #275 of 1,611 |
| 8Outagamie County, WI | 69 | 30 | 3.8 | $1.2M | +2.6% | #287 of 1,611 |
| 9Pierce County, WI | 67 | 7 | 4.4 | $1.1M | +3.1% | #340 of 1,611 |
| 10St. Croix County, WI | 67 | 21 | 5.6 | $987K | +4.7% | #342 of 1,611 |
| Rusk County, WI | Not scored | 3 | 4.7 | $637K | −0.2% |
Other business types in Rusk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in Rusk County, WI?
As of September 2026, map listings count 3 child care centers and preschools in Rusk County. The listings count day care centers and preschools. Official counts show 3 businesses with payroll classed as child care services in 2023. Official counts list 18 one-person businesses without payroll.
How much do households in Rusk County, WI spend on child care and other personal services?
About $1.9M a year, or $301 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 3 child care centers and preschools on map listings, it comes to $637K per center. It is estimated from the incomes of the 6,355 households in Rusk County and national spending patterns by income.
How does Rusk County, WI compare with the U.S. for child care centers and preschools?
Rusk County has 4.7 child care centers and preschools per 10,000 households, 19% below the U.S. rate of 5.8. Spending per center is $637K, 36% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, Rusk County would have about 2, against 3 on map listings. There is one business with payroll in the industry for every 2,118 households, against one for every 1,573 across the U.S.
How fast is Rusk County, WI growing?
Population estimates put Rusk County at 14,146 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 6,355 households. Median household income in Rusk County is $59,944, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rusk County has no market score for child care centers and preschools: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rusk County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in Rusk County
Screening a site or an acquisition in Rusk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.