Groundwork

Food and drink · County · Georgia

Pizza places in Houston County, GA

How Houston County, GA compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #1,237 of 2,090 scored counties
#55 of 116 scored counties in Georgia

Listings
68
56 chain locations (82%)
Official establishments
177
All limited-service restaurants · +10.6% since 2019
Household spending a year
$245.3M
On food away from home · $3,842 a household
Spending per listing
$3.6M
29% below the U.S.
Listings per 10k households
10.6
33% above the U.S.
Population, 2025
178,214
+8.5% since 2020

See the pizza places around any address in Houston County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 68 pizza places in Houston County. Of those, 56 are chain locations, or 82%, against 58% across the U.S. Per 10,000 households, that is 10.6, 33% above the U.S. rate of 8.0.

Households in Houston County spend about $245.3M a year on food away from home, or $3,842 per household, 6% below the U.S. average. That works out to $3.6M per pizza place, 29% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Houston County was 177 in 2023, up 10.6% from 2019. That is one for every 361 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 20 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $9.4M have gone to businesses classed as limited-service restaurants in Houston County.

Between 2020 and 2025, the population of Houston County grew 8.5%, faster than the U.S. (+3.1%). For pizza places, Houston County has a Groundwork market score of 45 (lower middle): #1,237 of 2,090 scored counties and #55 of 116 scored counties in Georgia.

How Houston County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Houston County, GA compared with Georgia and the U.S.
MeasureHouston CountyGeorgiaU.S.
Listings per 10k households10.68.78.0
Spending per listing$3.6M$4.5M$5.1M
Households per official establishment (all limited-service restaurants)361419478
Official establishment growth, 2019–2023+10.6%+9.0%+6.1%
Population growth, 2020–2025+8.5%+5.3%+3.1%
Spending per household on food away from home$3,842$3,917$4,070
Median household income$80,698$77,353$80,734
Groundwork market score4539

Official counts and lending

Businesses

Official establishments, 2019 to 2023
160 → 177All limited-service restaurants · +10.6% over the period
Employees, 2023
3,817
Annual payroll, 2023
$62.3M
One-person businesses, 2023
20All limited-service restaurants with no payroll
Map listings, September 2026
6856 chain locations
Listings at the U.S. rate for this spending
48The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$9.4M

SBA-backed loans to businesses classed as limited-service restaurants in Houston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Houston County

Population, 2025 estimate
178,214+8.5% since 2020
Households
63,851
Median age
37.4
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
376 sq. mi.
People per square mile
451
Median household income
$80,698+30.7% vs. 2015–2019, before inflation
Average household income
$97,172
Median home value
$219,800
Jobs located here
49,763
Daytime population
157,925Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Houston County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Georgia for pizza places, numbered among those based in Georgia, with Houston County marked.

Top counties in Georgia

Counties in Georgia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Paulding County, GA88376.2$7M+12.7%#19 of 2,090
2Lee County, GA8275.7$7M+2.9%#57 of 2,090
3Forsyth County, GA80616.9$8M+11.8%#80 of 2,090
4Cherokee County, GA80767.5$6.2M+11.6%#88 of 2,090
5Coweta County, GA75468.2$5.3M+9.2%#178 of 2,090
6Pike County, GA7468.9$4.5M+10.5%#206 of 2,090
7Harris County, GA741511.5$3.8M+6.8%#207 of 2,090
8Columbia County, GA71356.3$6.9M+7.9%#263 of 2,090
9Jones County, GA7187.4$5M+2.8%#288 of 2,090
10Newton County, GA70256.1$6.1M+11.2%#304 of 2,090
55Houston County, GA456810.6$3.6M+8.5%#1,237 of 2,090

Other business types in Houston County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Houston County, GA?

Houston County has 68 pizza places on map listings as of September 2026. 56 of them (82%) are chain locations. The listings count pizza restaurants. Official counts show 177 businesses with payroll classed as limited-service restaurants in 2023, up 10.6% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 20 one-person businesses without payroll.

How much do households in Houston County, GA spend on food away from home?

About $245.3M a year, or $3,842 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 68 pizza places on map listings, it comes to $3.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 63,851 households in Houston County and national spending patterns by income.

How does Houston County, GA compare with the U.S. for pizza places?

Houston County has 10.6 pizza places per 10,000 households, 33% above the U.S. rate of 8.0. Spending per pizza place is $3.6M, 29% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Houston County would have about 48, against 68 on map listings. There is one business with payroll in the industry for every 361 households, against one for every 478 across the U.S. The official count rose 10.6% from 2019 to 2023, against +6.1% for the U.S.

How fast is Houston County, GA growing?

Population estimates put Houston County at 178,214 people in 2025, up 8.5% since 2020, faster than the U.S. (+3.1%). It has 63,851 households. The median household income in Houston County is $80,698 a year, in line with the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houston County scores 45 for pizza places (lower middle), #1,237 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Houston County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Houston County

Screening a site or an acquisition in Houston County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.