Real estate · County · Georgia
Real estate businesses in Houston County, GA
Competitor counts, household spending and official business counts for real estate businesses in Houston County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,005 of 2,229 scored counties
#50 of 106 scored counties in Georgia
- Listings
- 199
- 11 chain locations (6%)
- Official establishments
- 88
- +7.3% since 2019
- Household spending a year
- $974M
- On rent and homeowner costs · $15,254 a household
- Housing spending per listing (U.S. = 100)
- 113
- 13% above the U.S.
- Listings per 10k households
- 31.2
- 19% below the U.S.
- Population, 2025
- 178,214
- +8.5% since 2020
See the real estate businesses around any address in Houston County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 199 real estate businesses in Houston County. Chain locations make up 6% of them, against 6% across the U.S. That is 31.2 per 10,000 households, 19% below the U.S. rate of 38.5.
At $15,254 per household (8% below the U.S. average), households in Houston County spend about $974M a year on rent and homeowner costs. Housing spending per office is 13% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 88 businesses with payroll in Houston County classed as real estate agents, property managers, mortgage lenders and inspectors, up 7.3% from 2019. That is one for every 726 households, against one for every 414 across the U.S. Official counts also show 622 one-person businesses without payroll.
Population estimates show Houston County grew 8.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for real estate businesses in Houston County is 52 (upper middle), #1,005 of 2,229 scored counties and #50 of 106 scored counties in Georgia.
How Houston County compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Houston County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.2 | 39.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 113 | 92 | 100 |
| Households per official establishment | 726 | 377 | 414 |
| Official establishment growth, 2019–2023 | +7.3% | +20.8% | +15.8% |
| Population growth, 2020–2025 | +8.5% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,254 | $15,525 | $16,661 |
| Median household income | $80,698 | $77,353 | $80,734 |
| Groundwork market score | 52 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 82 → 88+7.3% over the period
- Employees, 2023
- 221
- Annual payroll, 2023
- $11.1M
- One-person businesses, 2023
- 622Businesses with no payroll
- Map listings, September 2026
- 19911 chain locations
- Listings at the U.S. rate for this spending
- 225The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Houston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Houston County
- Population, 2025 estimate
- 178,214+8.5% since 2020
- Households
- 63,851
- Median age
- 37.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 376 sq. mi.
- People per square mile
- 451
- Median household income
- $80,698+30.7% vs. 2015–2019, before inflation
- Average household income
- $97,172
- Median home value
- $219,800
- Jobs located here
- 49,763
- Daytime population
- 157,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for real estate businesses, numbered among those based in Georgia, with Houston County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, GA | 80 | 12 | 10.7 | 302 | +8.8% | #23 of 2,229 |
| 2Murray County, GA | 79 | 6 | 3.9 | 828 | +4.0% | #31 of 2,229 |
| 3Banks County, GA | 79 | 5 | 7.3 | 459 | +17.3% | #36 of 2,229 |
| 4Lamar County, GA | 79 | 10 | 14.0 | 241 | +12.9% | #42 of 2,229 |
| 5Peach County, GA | 78 | 9 | 8.5 | 399 | +6.5% | #49 of 2,229 |
| 6Haralson County, GA | 78 | 13 | 11.1 | 307 | +10.0% | #55 of 2,229 |
| 7Jasper County, GA | 77 | 5 | 8.4 | 395 | +20.2% | #66 of 2,229 |
| 8Jones County, GA | 77 | 10 | 9.3 | 369 | +2.8% | #68 of 2,229 |
| 9Cook County, GA | 76 | 5 | 7.9 | 397 | +5.8% | #78 of 2,229 |
| 10Harris County, GA | 75 | 10 | 7.7 | 507 | +6.8% | #94 of 2,229 |
| 50Houston County, GA | 52 | 199 | 31.2 | 113 | +8.5% | #1,005 of 2,229 |
Other business types in Houston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Houston County, GA?
There are 199 real estate businesses on map listings in Houston County as of September 2026. 11 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 88 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 7.3% from 2019. Another 622 one-person businesses have no payroll, by official counts.
How much do households in Houston County, GA spend on rent and homeowner costs?
About $974M a year, or $15,254 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 199 real estate businesses on map listings, housing spending per office is 13% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 63,851 households in Houston County and national spending patterns by income.
How does Houston County, GA compare with the U.S. for real estate businesses?
Houston County has 31.2 real estate businesses per 10,000 households, 19% below the U.S. rate of 38.5. The index of housing spending per office is 113, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Houston County would have about 225, against 199 on map listings. There is one business with payroll in the industry for every 726 households, against one for every 414 across the U.S. The official count rose 7.3% from 2019 to 2023, against +15.8% for the U.S.
How fast is Houston County, GA growing?
Population estimates put Houston County at 178,214 people in 2025, up 8.5% since 2020, faster than the U.S. (+3.1%). It has 63,851 households. The median household income in Houston County is $80,698 a year, in line with the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houston County scores 52 for real estate businesses (upper middle), #1,005 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Houston County
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.