Funeral services · Metro area · Pennsylvania
Funeral homes in the Reading, PA metro area
Competitor counts, household spending and official business counts for funeral homes in the Reading, PA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #262 of 377 scored metro areas
#10 of 16 scored metro areas based in Pennsylvania
- Listings
- 53
- 5 chain locations (9%)
- Official establishments
- 32
- −3.0% since 2019
- Household spending a year
- $26.1M
- On funerals · $160 a household
- Spending per listing
- $492K
- 28% below the U.S.
- Listings per 10k households
- 3.2
- 52% above the U.S.
- Population, 2025
- 440,072
- +2.7% since 2020
See the funeral homes around any address in the Reading metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 53 funeral homes in the Reading metro area. Chain locations make up 9% of them, against 10% across the U.S. That is 3.2 per 10,000 households, 52% above the U.S. rate of 2.1.
Household spending on funerals in the Reading metro area comes to about $26.1M a year: $160 per household, 12% above the U.S. average. That works out to $492K per home, 28% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in the Reading metro area was 32 in 2023, down 3.0% from 2019. That is one for every 5,101 households, against one for every 8,510 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.1M have gone to businesses classed as funeral homes and funeral services in the Reading metro area.
Population estimates show the Reading metro area grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). For funeral homes, the Reading metro area has a Groundwork market score of 38 (lower middle): #262 of 377 scored metro areas and #10 of 16 scored metro areas based in Pennsylvania.
How the Reading metro area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Reading metro area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 3.4 | 2.1 |
| Spending per listing | $492K | $457K | $679K |
| Households per official establishment | 5,101 | 5,461 | 8,510 |
| Official establishment growth, 2019–2023 | −3.0% | −2.6% | −1.7% |
| Population growth, 2020–2025 | +2.7% | +0.5% | +3.1% |
| Spending per household on funerals | $160 | $154 | $143 |
| Median household income | $79,777 | $77,971 | $80,734 |
| Groundwork market score | 38 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32−3.0% over the period
- Employees, 2023
- 218
- Annual payroll, 2023
- $7.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 535 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.1M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Reading metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Reading metro area
- Population, 2025 estimate
- 440,072+2.7% since 2020
- Households
- 163,236
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 856 sq. mi.
- People per square mile
- 506
- Median household income
- $79,777+25.2% vs. 2015–2019, before inflation
- Average household income
- $103,265
- Median home value
- $257,300
- Jobs located here
- 179,513
- Daytime population
- 404,462Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Reading metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring metro areas in Pennsylvania for funeral homes, numbered among those based in Pennsylvania, with the Reading metro area marked.
Top metro areas in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gettysburg, PA | 60 | 10 | 2.4 | $706K | +3.6% | #123 of 377 |
| 2Lancaster, PA | 59 | 48 | 2.3 | $762K | +1.9% | #126 of 377 |
| 3York-Hanover, PA | 59 | 38 | 2.1 | $740K | +3.6% | #127 of 377 |
| 4Chambersburg, PA | 57 | 16 | 2.5 | $654K | +3.0% | #138 of 377 |
| 5Harrisburg-Carlisle, PA | 55 | 60 | 2.4 | $609K | +4.2% | #149 of 377 |
| 6Lebanon, PA | 54 | 15 | 2.6 | $656K | +2.2% | #152 of 377 |
| 7Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 44 | 585 | 2.4 | $600K | +1.4% | #215 of 377 |
| 8Allentown-Bethlehem-Easton, PA-NJ | 43 | 100 | 2.9 | $547K | +3.0% | #228 of 377 |
| 9State College, PA | 42 | 12 | 2.0 | $714K | −0.4% | #230 of 377 |
| 10Reading, PA | 38 | 53 | 3.2 | $492K | +2.7% | #262 of 377 |
Other business types in the Reading metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes38
Questions
How many funeral homes are in the Reading, PA metro area?
The Reading metro area has 53 funeral homes on map listings as of September 2026. 5 of them (9%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 32 businesses with payroll classed as funeral homes and funeral services in 2023, down 3.0% from 2019.
How much do households in the Reading, PA metro area spend on funerals?
About $26.1M a year, or $160 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 53 funeral homes on map listings, it comes to $492K per home. It is estimated from the incomes of the 163,236 households in the Reading metro area and national spending patterns by income.
How does the Reading, PA metro area compare with the U.S. for funeral homes?
The Reading metro area has 3.2 funeral homes per 10,000 households, 52% above the U.S. rate of 2.1. Spending per home is $492K, 28% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Reading metro area would have about 38, against 53 on map listings. There is one business with payroll in the industry for every 5,101 households, against one for every 8,510 across the U.S. The official count fell 3.0% from 2019 to 2023, against −1.7% for the U.S.
How fast is the Reading, PA metro area growing?
Population estimates put the Reading metro area at 440,072 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 163,236 households. Median household income in the Reading metro area is $79,777, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Reading metro area scores 38 for funeral homes (lower middle), #262 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Reading metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Reading metro area
Screening a site or an acquisition in the Reading metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Reading metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.