Food and drink · County · North Carolina
Pizza places in Wayne County, NC
How Wayne County, NC compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #935 of 2,090 scored counties
#40 of 83 scored counties in North Carolina
- Listings
- 30
- 21 chain locations (70%)
- Official establishments
- 97
- All limited-service restaurants · +5.4% since 2019
- Household spending a year
- $157.4M
- On food away from home · $3,313 a household
- Spending per listing
- $5.2M
- 3% above the U.S.
- Listings per 10k households
- 6.3
- 21% below the U.S.
- Population, 2025
- 122,278
- +3.8% since 2020
See the pizza places around any address in Wayne County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 30 pizza places in Wayne County. Of those, 21 are chain locations, or 70%, against 58% across the U.S. Per 10,000 households, that is 6.3, 21% below the U.S. rate of 8.0.
Households in Wayne County spend about $157.4M a year on food away from home, or $3,313 per household, 19% below the U.S. average. That is about $5.2M of household spending for each pizza place on map listings, 3% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 97 businesses with payroll in Wayne County classed as limited-service restaurants, up 5.4% from 2019. That is one for every 490 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 18 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $610K has gone to businesses classed as limited-service restaurants in Wayne County.
Population estimates show Wayne County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in Wayne County is 52 (upper middle), #935 of 2,090 scored counties and #40 of 83 scored counties in North Carolina.
How Wayne County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 7.4 | 8.0 |
| Spending per listing | $5.2M | $5.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 490 | 504 | 478 |
| Official establishment growth, 2019–2023 | +5.4% | +4.7% | +6.1% |
| Population growth, 2020–2025 | +3.8% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,313 | $3,776 | $4,070 |
| Median household income | $59,733 | $72,388 | $80,734 |
| Groundwork market score | 52 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 92 → 97All limited-service restaurants · +5.4% over the period
- Employees, 2023
- 2,972
- Annual payroll, 2023
- $49.7M
- One-person businesses, 2023
- 18All limited-service restaurants with no payroll
- Map listings, September 2026
- 3021 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $610K
SBA-backed loans to businesses classed as limited-service restaurants in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Wayne County
- Population, 2025 estimate
- 122,278+3.8% since 2020
- Households
- 47,507
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 214
- Median household income
- $59,733+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,980
- Median home value
- $178,700
- Jobs located here
- 40,987
- Daytime population
- 111,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for pizza places, numbered among those based in North Carolina, with Wayne County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, NC | 85 | 60 | 7.1 | $6.4M | +11.7% | #43 of 2,090 |
| 2Davie County, NC | 83 | 10 | 5.8 | $6.6M | +6.9% | #52 of 2,090 |
| 3Orange County, NC | 82 | 33 | 5.8 | $7.6M | +6.1% | #55 of 2,090 |
| 4Chatham County, NC | 81 | 28 | 8.5 | $5.3M | +11.0% | #76 of 2,090 |
| 5Hoke County, NC | 79 | 11 | 5.7 | $6.1M | +9.0% | #109 of 2,090 |
| 6Yadkin County, NC | 76 | 7 | 4.7 | $7.3M | +2.9% | #151 of 2,090 |
| 7Durham County, NC | 75 | 79 | 5.6 | $7.4M | +7.7% | #165 of 2,090 |
| 8Henderson County, NC | 75 | 29 | 5.7 | $6.4M | +5.0% | #171 of 2,090 |
| 9Pender County, NC | 75 | 16 | 6.3 | $6.2M | +19.0% | #172 of 2,090 |
| 10Stokes County, NC | 73 | 9 | 4.6 | $7M | +3.5% | #214 of 2,090 |
| 40Wayne County, NC | 52 | 30 | 6.3 | $5.2M | +3.8% | #935 of 2,090 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Wayne County, NC?
Wayne County has 30 pizza places on map listings as of September 2026. 21 of them (70%) are chain locations. The listings count pizza restaurants. Official counts show 97 businesses with payroll classed as limited-service restaurants in 2023, up 5.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 18 one-person businesses without payroll.
How much do households in Wayne County, NC spend on food away from home?
About $157.4M a year, or $3,313 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 30 pizza places on map listings, it comes to $5.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 47,507 households in Wayne County and national spending patterns by income.
How does Wayne County, NC compare with the U.S. for pizza places?
Wayne County has 6.3 pizza places per 10,000 households, 21% below the U.S. rate of 8.0. Spending per pizza place is $5.2M, 3% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Wayne County would have about 31, against 30 on map listings. There is one business with payroll in the industry for every 490 households, against one for every 478 across the U.S. The official count rose 5.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is Wayne County, NC growing?
Population estimates put Wayne County at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. The median household income in Wayne County is $59,733 a year, 26% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 52 for pizza places (upper middle), #935 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.