Food and drink · County · North Carolina
Bakeries and dessert shops in Wayne County, NC
Competitor counts, household spending and official business counts for bakeries and dessert shops in Wayne County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #478 of 1,889 scored counties
#29 of 78 scored counties in North Carolina
- Listings
- 33
- 12 chain locations (36%)
- Official establishments
- 14
- All snack bars and retail bakeries
- Household spending a year
- $157.4M
- On food away from home · $3,313 a household
- Spending per listing
- $4.8M
- 15% above the U.S.
- Listings per 10k households
- 6.9
- 30% below the U.S.
- Population, 2025
- 122,278
- +3.8% since 2020
See the bakeries and dessert shops around any address in Wayne County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,313 per household (19% below the U.S. average), households in Wayne County spend about $157.4M a year on food away from home. That is about $4.8M of household spending for each shop on map listings, 15% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Wayne County has 33 bakeries and dessert shops on map listings as of September 2026. 12 of them (36%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 6.9, 30% below the U.S. rate of 9.8.
In 2023, official counts showed 14 businesses with payroll in Wayne County classed as snack bars and retail bakeries. That is one for every 3,393 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 8 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $560K has gone to businesses classed as snack bars and retail bakeries in Wayne County.
Population estimates put the population change in Wayne County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in Wayne County is 62 (upper middle), #478 of 1,889 scored counties and #29 of 78 scored counties in North Carolina.
How Wayne County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 8.7 | 9.8 |
| Spending per listing | $4.8M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 3,393 | 1,703 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +24.6% |
| Population growth, 2020–2025 | +3.8% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,313 | $3,776 | $4,070 |
| Median household income | $59,733 | $72,388 | $80,734 |
| Groundwork market score | 62 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 14All snack bars and retail bakeries
- Employees, 2023
- 144
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 8All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 3312 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $560K
SBA-backed loans to businesses classed as snack bars and retail bakeries in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Wayne County
- Population, 2025 estimate
- 122,278+3.8% since 2020
- Households
- 47,507
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 214
- Median household income
- $59,733+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,980
- Median home value
- $178,700
- Jobs located here
- 40,987
- Daytime population
- 111,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for bakeries and dessert shops, numbered among those based in North Carolina, with Wayne County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 96 | 16 | 4.8 | $9.2M | +11.0% | #1 of 1,889 |
| 2Franklin County, NC | 90 | 10 | 3.5 | $10.4M | +18.8% | #13 of 1,889 |
| 3Lincoln County, NC | 87 | 21 | 5.7 | $7M | +13.2% | #31 of 1,889 |
| 4Davie County, NC | 86 | 10 | 5.8 | $6.6M | +6.9% | #38 of 1,889 |
| 5Harnett County, NC | 85 | 25 | 5.0 | $7.2M | +12.3% | #48 of 1,889 |
| 6Hoke County, NC | 83 | 8 | 4.2 | $8.4M | +9.0% | #59 of 1,889 |
| 7Person County, NC | 80 | 5 | 3.1 | $11.2M | +3.7% | #83 of 1,889 |
| 8Johnston County, NC | 79 | 56 | 6.5 | $6M | +17.9% | #101 of 1,889 |
| 9Davidson County, NC | 77 | 39 | 5.6 | $6.2M | +6.6% | #129 of 1,889 |
| 10Granville County, NC | 75 | 12 | 5.3 | $6.9M | +2.1% | #163 of 1,889 |
| 29Wayne County, NC | 62 | 33 | 6.9 | $4.8M | +3.8% | #478 of 1,889 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes54
- Sit-down restaurants55
- Fast food and sandwich shops40
- Pizza52
- Coffee shops and cafes60
- Bakeries and dessert shops62
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Wayne County, NC?
Map listings as of September 2026 show 33 bakeries and dessert shops in Wayne County. 12 of them (36%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 14 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 8 one-person businesses without payroll.
How much do households in Wayne County, NC spend on food away from home?
About $157.4M a year, or $3,313 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 33 bakeries and dessert shops on map listings, it comes to $4.8M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 47,507 households in Wayne County and national spending patterns by income.
How does Wayne County, NC compare with the U.S. for bakeries and dessert shops?
Wayne County has 6.9 bakeries and dessert shops per 10,000 households, 30% below the U.S. rate of 9.8. Spending per shop is $4.8M, 15% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Wayne County would have about 38, against 33 on map listings. There is one business with payroll in the industry for every 3,393 households, against one for every 1,369 across the U.S.
How fast is Wayne County, NC growing?
Population estimates put Wayne County at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. The median household income in Wayne County is $59,733 a year, 26% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 62 for bakeries and dessert shops (upper middle), #478 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.