Groceries and convenience · County · North Carolina
Grocery stores in Wayne County, NC
How Wayne County, NC compares with other counties and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,324 of 2,070 scored counties
#55 of 87 scored counties in North Carolina
- Listings
- 37
- 15 chain locations (41%)
- Official establishments
- 25
- +13.6% since 2019
- Household spending a year
- $266.4M
- On groceries · $5,608 a household
- Spending per listing
- $7.2M
- 23% below the U.S.
- Listings per 10k households
- 7.8
- 15% above the U.S.
- Population, 2025
- 122,278
- +3.8% since 2020
See the grocery stores around any address in Wayne County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Wayne County comes to about $266.4M a year: $5,608 per household, 11% below the U.S. average. That is about $7.2M of household spending for each store on map listings, 23% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
Wayne County has 37 grocery stores on map listings as of September 2026. 15 of them (41%) are chain locations, against 37% across the U.S. That comes to 7.8 for every 10,000 households, 15% above the U.S. rate of 6.8.
The official count of businesses with payroll classed as supermarkets and grocery stores in Wayne County was 25 in 2023, up 13.6% from 2019. That is one for every 1,900 households, against one for every 2,053 across the U.S.
Population estimates put the population change in Wayne County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). Wayne County scores 41 (lower middle) on the Groundwork market score for grocery stores, ranking #1,324 of 2,070 scored counties and #55 of 87 scored counties in North Carolina.
How Wayne County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 7.4 | 6.8 |
| Spending per listing | $7.2M | $8.1M | $9.3M |
| Households per official establishment | 1,900 | 2,134 | 2,053 |
| Official establishment growth, 2019–2023 | +13.6% | +3.5% | 0.0% |
| Population growth, 2020–2025 | +3.8% | +7.2% | +3.1% |
| Spending per household on groceries | $5,608 | $6,016 | $6,319 |
| Median household income | $59,733 | $72,388 | $80,734 |
| Groundwork market score | 41 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 25+13.6% over the period
- Employees, 2023
- 945
- Annual payroll, 2023
- $23.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3715 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 122,278+3.8% since 2020
- Households
- 47,507
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 214
- Median household income
- $59,733+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,980
- Median home value
- $178,700
- Jobs located here
- 40,987
- Daytime population
- 111,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for grocery stores, numbered among those based in North Carolina, with Wayne County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hoke County, NC | 81 | 5 | 2.6 | $22.1M | +9.0% | #159 of 2,070 |
| 2Lincoln County, NC | 79 | 21 | 5.7 | $10.9M | +13.2% | #225 of 2,070 |
| 3Davie County, NC | 77 | 10 | 5.8 | $10.6M | +6.9% | #258 of 2,070 |
| 4Brunswick County, NC | 76 | 39 | 5.6 | $10.8M | +26.5% | #278 of 2,070 |
| 5Durham County, NC | 75 | 86 | 6.1 | $10.4M | +7.7% | #304 of 2,070 |
| 6Cabarrus County, NC | 74 | 49 | 5.8 | $11M | +9.9% | #321 of 2,070 |
| 7Rowan County, NC | 71 | 31 | 5.3 | $11M | +5.6% | #388 of 2,070 |
| 8Wake County, NC | 70 | 305 | 6.6 | $10.3M | +11.2% | #412 of 2,070 |
| 9Union County, NC | 70 | 60 | 7.1 | $9.5M | +11.7% | #420 of 2,070 |
| 10Chatham County, NC | 69 | 23 | 7.0 | $9.5M | +11.0% | #444 of 2,070 |
| 55Wayne County, NC | 41 | 37 | 7.8 | $7.2M | +3.8% | #1,324 of 2,070 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores35
- Grocery stores41
- Convenience stores36
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Wayne County, NC?
Map listings as of September 2026 show 37 grocery stores in Wayne County. 15 of them (41%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 25 businesses with payroll classed as supermarkets and grocery stores in 2023, up 13.6% from 2019.
How much do households in Wayne County, NC spend on groceries?
About $266.4M a year, or $5,608 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 37 grocery stores on map listings, it comes to $7.2M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 47,507 households in Wayne County and national spending patterns by income.
How does Wayne County, NC compare with the U.S. for grocery stores?
Wayne County has 7.8 grocery stores per 10,000 households, 15% above the U.S. rate of 6.8. Spending per store is $7.2M, 23% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Wayne County would have about 29, against 37 on map listings. There is one business with payroll in the industry for every 1,900 households, against one for every 2,053 across the U.S. The official count rose 13.6% from 2019 to 2023, against 0.0% for the U.S.
How fast is Wayne County, NC growing?
Population estimates put Wayne County at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. The median household income in Wayne County is $59,733 a year, 26% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 41 for grocery stores (lower middle), #1,324 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.