Health care · Metro area · Missouri
Medical and dental practices in the Columbia, MO metro area
The medical and dental practices in the Columbia, MO metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #71 of 387 scored metro areas
#4 of 8 scored metro areas based in Missouri
- Listings
- 619
- 72 chain locations (12%)
- Official establishments
- 324
- −6.2% since 2019
- Household spending a year
- $121M
- On medical and dental services · $1,400 a household
- Spending per listing
- $195K
- 28% above the U.S.
- Listings per 10k households
- 71.6
- 15% below the U.S.
- Population, 2025
- 219,062
- +3.9% since 2020
See the medical and dental practices around any address in the Columbia metro area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Columbia metro area spend about $121M a year on medical and dental services, or $1,400 per household, 9% above the U.S. average. That is about $195K of household spending for each practice on map listings, 28% above the U.S. figure of $152K.
There are 619 medical and dental practices on map listings in the Columbia metro area as of September 2026. 72 of them (12%) are chain locations, against 11% across the U.S. Per 10,000 households, that is 71.6, 15% below the U.S. rate of 84.5.
Official counts show 324 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Columbia metro area in 2023, down 6.2% from 2019. That is one for every 267 households, against one for every 270 across the U.S. Another 214 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $447K have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Columbia metro area.
Population estimates put the population change in the Columbia metro area from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). For medical and dental practices, the Columbia metro area has a Groundwork market score of 66 (upper middle): #71 of 387 scored metro areas and #4 of 8 scored metro areas based in Missouri. That puts it in the top quarter of metro areas.
How the Columbia metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Columbia metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 71.6 | 68.6 | 84.5 |
| Spending per listing | $195K | $203K | $152K |
| Households per official establishment | 267 | 328 | 270 |
| Official establishment growth, 2019–2023 | −6.2% | +1.6% | +1.5% |
| Population growth, 2020–2025 | +3.9% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,400 | $1,389 | $1,288 |
| Median household income | $72,340 | $70,702 | $80,734 |
| Groundwork market score | 66 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 324−6.2% over the period
- Employees, 2023
- 2,746
- Annual payroll, 2023
- $233.7M
- One-person businesses, 2023
- 214Businesses with no payroll
- Map listings, September 2026
- 61972 chain locations
- Listings at the U.S. rate for this spending
- 793The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $447K
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Columbia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Columbia metro area
- Population, 2025 estimate
- 219,062+3.9% since 2020
- Households
- 86,393
- Median age
- 36.4
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 1,714 sq. mi.
- People per square mile
- 125
- Median household income
- $72,340+32.0% vs. 2015–2019, before inflation
- Average household income
- $97,624
- Median home value
- $258,700
- Jobs located here
- 114,165
- Daytime population
- 231,692Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Columbia metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for medical and dental practices, numbered among those based in Missouri, with the Columbia metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, MO | 81 | 1,223 | 61.5 | $215K | +5.1% | #9 of 387 |
| 2Jefferson City, MO | 79 | 387 | 66.1 | $208K | +2.2% | #19 of 387 |
| 3Joplin, MO-KS | 75 | 543 | 68.3 | $186K | +3.9% | #33 of 387 |
| 4Columbia, MO | 66 | 619 | 71.6 | $195K | +3.9% | #71 of 387 |
| 5St. Louis, MO-IL | 63 | 8,229 | 70.9 | $209K | −0.2% | #89 of 387 |
| 6Kansas City, MO-KS | 62 | 8,323 | 93.0 | $162K | +3.4% | #104 of 387 |
| 7St. Joseph, MO-KS | 58 | 288 | 61.4 | $212K | −2.0% | #121 of 387 |
| 8Cape Girardeau, MO-IL | 40 | 368 | 96.1 | $138K | +1.7% | #272 of 387 |
Other business types in the Columbia metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics66
- Dentists and orthodontists78
- Primary care and pediatrics66
- Urgent care and walk-in clinics
- Chiropractors50
- Physical therapy66
- Optometrists and eye care43
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Columbia, MO metro area?
As of September 2026, map listings count 619 medical and dental practices in the Columbia metro area. 72 of them (12%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 324 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, down 6.2% from 2019. Official counts list 214 one-person businesses without payroll.
How much do households in the Columbia, MO metro area spend on medical and dental services?
About $121M a year, or $1,400 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 619 medical and dental practices on map listings, it comes to $195K per practice. It is estimated from the incomes of the 86,393 households in the Columbia metro area and national spending patterns by income.
How does the Columbia, MO metro area compare with the U.S. for medical and dental practices?
The Columbia metro area has 71.6 medical and dental practices per 10,000 households, 15% below the U.S. rate of 84.5. Spending per practice is $195K, 28% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Columbia metro area would have about 793, against 619 on map listings. There is one business with payroll in the industry for every 267 households, against one for every 270 across the U.S. The official count fell 6.2% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Columbia, MO metro area growing?
Population estimates put the Columbia metro area at 219,062 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 86,393 households. The median household income in the Columbia metro area is $72,340 a year, 10% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbia metro area scores 66 for medical and dental practices (upper middle), #71 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Columbia metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Columbia metro area
Screening a site or an acquisition in the Columbia metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.