Groundwork

Health care · Metro area · Missouri

Dentists and orthodontists in the Columbia, MO metro area

Competitor counts, household spending and official business counts for dentists and orthodontists in the Columbia, MO metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 78 out of 100: High

Ranked #11 of 387 scored metro areas
#2 of 8 scored metro areas based in Missouri

Listings
73
10 chain locations (14%)
Official establishments
72
−12.3% since 2019
Household spending a year
$121M
On medical and dental services · $1,400 a household
Spending per listing
$1.7M
68% above the U.S.
Listings per 10k households
8.4
36% below the U.S.
Population, 2025
219,062
+3.9% since 2020

See the dentists and orthodontists around any address in the Columbia metro area

The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Columbia metro area scores 78 (high) on the Groundwork market score for dentists and orthodontists, ranking #11 of 387 scored metro areas and #2 of 8 scored metro areas based in Missouri. That puts it in the top 10% of metro areas for dentists and orthodontists.

As of September 2026, map listings count 73 dentists and orthodontists in the Columbia metro area. Chain locations make up 14% of them, against 12% across the U.S. That comes to 8.4 for every 10,000 households, 36% below the U.S. rate of 13.1.

At $1,400 per household (9% above the U.S. average), households in the Columbia metro area spend about $121M a year on medical and dental services. Spread across 73 dentists and orthodontists, that is $1.7M per practice, 68% above the U.S. figure of $984K. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade.

In 2023, official counts showed 72 businesses with payroll in the Columbia metro area classed as offices of dentists, down 12.3% from 2019. That is one for every 1,200 households, against one for every 952 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $297K has gone to businesses classed as offices of dentists in the Columbia metro area. Between 2020 and 2025, the population of the Columbia metro area grew 3.9%, faster than the U.S. (+3.1%).

How the Columbia metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dentists and orthodontists in Columbia, MO metro area compared with Missouri and the U.S.
MeasureColumbia metro areaMissouriU.S.
Listings per 10k households8.49.913.1
Spending per listing$1.7M$1.4M$984K
Households per official establishment1,2001,321952
Official establishment growth, 2019–2023−12.3%−4.0%−0.5%
Population growth, 2020–2025+3.9%+1.9%+3.1%
Spending per household on medical and dental services$1,400$1,389$1,288
Median household income$72,340$70,702$80,734
Groundwork market score7877

Official counts and lending

Businesses

Official establishments, 2019 to 2023
72−12.3% over the period
Employees, 2023
539
Annual payroll, 2023
$38M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7310 chain locations
Listings at the U.S. rate for this spending
123The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$297K

SBA-backed loans to businesses classed as offices of dentists in the Columbia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Columbia metro area

Population, 2025 estimate
219,062+3.9% since 2020
Households
86,393
Median age
36.4
Homes lived in by their owners
60%
Vehicles per household
1.9
Land area
1,714 sq. mi.
People per square mile
125
Median household income
$72,340+32.0% vs. 2015–2019, before inflation
Average household income
$97,624
Median home value
$258,700
Jobs located here
114,165
Daytime population
231,692Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Columbia metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.

Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Dentists and orthodontists across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for dentists and orthodontists, numbered among those based in Missouri, with the Columbia metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for dentists and orthodontists by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson City, MO81518.7$1.6M+2.2%#6 of 387
2Columbia, MO78738.4$1.7M+3.9%#11 of 387
3Springfield, MO7220510.3$1.3M+5.1%#42 of 387
4Joplin, MO-KS688510.7$1.2M+3.9%#67 of 387
5St. Louis, MO-IL641,27311.0$1.4M−0.2%#92 of 387
6Kansas City, MO-KS631,13912.7$1.2M+3.4%#101 of 387
7Cape Girardeau, MO-IL624010.4$1.3M+1.7%#108 of 387
8St. Joseph, MO-KS565110.9$1.2M−2.0%#137 of 387

Other business types in the Columbia metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many dentists and orthodontists are in the Columbia, MO metro area?

The Columbia metro area has 73 dentists and orthodontists on map listings as of September 2026. 10 of them (14%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 72 businesses with payroll classed as offices of dentists in 2023, down 12.3% from 2019.

How much do households in the Columbia, MO metro area spend on medical and dental services?

About $121M a year, or $1,400 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 73 dentists and orthodontists on map listings, it comes to $1.7M per practice. The spending figure covers all medical and dental services, not only dentists and orthodontists. It is estimated from the incomes of the 86,393 households in the Columbia metro area and national spending patterns by income.

How does the Columbia, MO metro area compare with the U.S. for dentists and orthodontists?

The Columbia metro area has 8.4 dentists and orthodontists per 10,000 households, 36% below the U.S. rate of 13.1. Spending per practice is $1.7M, 68% above the U.S. figure of $984K. At the national ratio of dentists and orthodontists to household spending, the Columbia metro area would have about 123, against 73 on map listings. There is one business with payroll in the industry for every 1,200 households, against one for every 952 across the U.S. The official count fell 12.3% from 2019 to 2023, against −0.5% for the U.S.

How fast is the Columbia, MO metro area growing?

Population estimates put the Columbia metro area at 219,062 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 86,393 households. The median household income in the Columbia metro area is $72,340 a year, 10% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbia metro area scores 78 for dentists and orthodontists (high), #11 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Columbia metro area. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dentists and orthodontists · All 56 business types in the Columbia metro area

Screening a site or an acquisition in the Columbia metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.