Groundwork

Funeral services · Small-town market · Kentucky

Funeral homes in the Mount Sterling, KY area

The funeral homes in the Mount Sterling, KY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #229 of 365 scored small-town markets
#8 of 13 scored small-town markets based in Kentucky

Listings
9
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$2.6M
On funerals · $141 a household
Spending per listing
$284K
58% below the U.S.
Listings per 10k households
5.0
2.4 times the U.S.
Population, 2025
48,428
+3.1% since 2020

See the funeral homes around any address in the Mount Sterling area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mount Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 9 funeral homes in the Mount Sterling area. None of them are chain locations, against 10% across the U.S. That comes to 5.0 for every 10,000 households, 2.4 times the U.S. rate of 2.1.

Households in the Mount Sterling area spend about $2.6M a year on funerals, or $141 per household, 2% below the U.S. average. That is about $284K of household spending for each home on map listings, 58% below the U.S. figure of $679K.

The official count of businesses with payroll classed as funeral homes and funeral services in the Mount Sterling area was 4 in 2023. That is one for every 4,545 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1M has gone to businesses classed as funeral homes and funeral services in the Mount Sterling area.

Population estimates put the population change in the Mount Sterling area from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). The Mount Sterling area scores 42 (lower middle) on the Groundwork market score for funeral homes, ranking #229 of 365 scored small-town markets and #8 of 13 scored small-town markets based in Kentucky.

How the Mount Sterling area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Mount Sterling, KY area compared with Kentucky and the U.S.
MeasureMount Sterling areaKentuckyU.S.
Listings per 10k households5.03.22.1
Spending per listing$284K$415K$679K
Households per official establishment4,5454,9318,510
Official establishment growth, 2019–2023n/a−2.6%−1.7%
Population growth, 2020–2025+3.1%+2.2%+3.1%
Spending per household on funerals$141$134$143
Median household income$55,208$63,726$80,734
Groundwork market score4217

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
19
Annual payroll, 2023
$715K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
90 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1M

SBA-backed loans to businesses classed as funeral homes and funeral services in the Mount Sterling area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Mount Sterling area

Population, 2025 estimate
48,428+3.1% since 2020
Households
18,181
Median age
40.5
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
679 sq. mi.
People per square mile
70
Median household income
$55,208+23.5% vs. 2015–2019, before inflation
Average household income
$75,334
Median home value
$151,900
Jobs located here
13,375
Daytime population
41,916Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Mount Sterling area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Mount Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across Kentucky

Every Kentucky market ranked →

The highest-scoring small-town markets in Kentucky for funeral homes, numbered among those based in Kentucky, with the Mount Sterling area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Somerset, KY8062.3$692K+3.5%#30 of 365
2Richmond-Berea, KY70112.2$556K+7.0%#61 of 365
3Frankfort, KY61103.1$403K+3.1%#113 of 365
4Henderson, KY5173.0$443K−0.9%#172 of 365
5Murray, KY4763.9$321K+4.9%#192 of 365
6Corbin, KY46193.4$412K+0.1%#194 of 365
7Glasgow, KY4694.1$350K+2.6%#200 of 365
8Mount Sterling, KY4295.0$284K+3.1%#229 of 365
9Campbellsville, KY4196.1$251K+3.4%#240 of 365
10Danville, KY35115.1$291K+3.6%#277 of 365

Other business types in the Mount Sterling area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Mount Sterling, KY area?

There are 9 funeral homes on map listings in the Mount Sterling area as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Mount Sterling, KY area spend on funerals?

About $2.6M a year, or $141 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 9 funeral homes on map listings, it comes to $284K per home. It is estimated from the incomes of the 18,181 households in the Mount Sterling area and national spending patterns by income.

How does the Mount Sterling, KY area compare with the U.S. for funeral homes?

The Mount Sterling area has 5.0 funeral homes per 10,000 households, 2.4 times the U.S. rate of 2.1. Spending per home is $284K, 58% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Mount Sterling area would have about 4, against 9 on map listings. There is one business with payroll in the industry for every 4,545 households, against one for every 8,510 across the U.S.

How fast is the Mount Sterling, KY area growing?

Population estimates put the Mount Sterling area at 48,428 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 18,181 households. Median household income in the Mount Sterling area is $55,208, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mount Sterling area scores 42 for funeral homes (lower middle), #229 of 365 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Mount Sterling area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Mount Sterling area

Screening a site or an acquisition in the Mount Sterling area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Mount Sterling area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.