Groundwork

Funeral services · County · Maryland

Funeral homes in Howard County, MD

Competitor counts, household spending and official business counts for funeral homes in Howard County, MD, set against other counties and the U.S.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #125 of 1,472 scored counties
#2 of 20 scored counties in Maryland

Listings
8
2 chain locations (25%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$17M
On funerals · $141 a household
Spending per listing
$2.1M
3.1 times the U.S.
Listings per 10k households
0.7
67% below the U.S.
Population, 2025
339,183
+1.9% since 2020

See the funeral homes around any address in Howard County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For funeral homes, Howard County has a Groundwork market score of 75 (high): #125 of 1,472 scored counties and #2 of 20 scored counties in Maryland. That puts it in the top 10% of counties for funeral homes.

Households in Howard County spend about $17M a year on funerals, or $141 per household, in line with the U.S. average. Spread across 8 funeral homes, that is $2.1M per home, 3.1 times the U.S. figure of $679K.

There are 8 funeral homes on map listings in Howard County as of September 2026. Chain locations make up 25% of them, against 10% across the U.S. That comes to 0.7 for every 10,000 households, 67% below the U.S. rate of 2.1.

In 2023, official counts showed 7 businesses with payroll in Howard County classed as funeral homes and funeral services. That is one for every 17,295 households, against one for every 8,510 across the U.S. Population estimates put the population change in Howard County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%).

How Howard County compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Howard County, MD compared with Maryland and the U.S.
MeasureHoward CountyMarylandU.S.
Listings per 10k households0.71.62.1
Spending per listing$2.1M$912K$679K
Households per official establishment17,29510,9908,510
Official establishment growth, 2019–2023n/a+0.9%−1.7%
Population growth, 2020–2025+1.9%+1.4%+3.1%
Spending per household on funerals$141$143$143
Median household income$149,763$103,678$80,734
Groundwork market score7565

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 7
Employees, 2023
62
Annual payroll, 2023
$2.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
82 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Howard County

Population, 2025 estimate
339,183+1.9% since 2020
Households
121,065
Median age
40.7
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
251 sq. mi.
People per square mile
1,340
Median household income
$149,763+23.6% vs. 2015–2019, before inflation
Average household income
$184,243
Median home value
$597,900
Jobs located here
185,575
Daytime population
363,145Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Howard County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across Maryland

Every Maryland market ranked →

The highest-scoring counties in Maryland for funeral homes, numbered among those based in Maryland, with Howard County marked.

Top counties in Maryland

Counties in Maryland ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Montgomery County, MD82300.8$2M+1.3%#48 of 1,472
2Howard County, MD7580.7$2.1M+1.9%#125 of 1,472
3Frederick County, MD74181.7$815K+11.0%#167 of 1,472
4Harford County, MD73111.1$1.3M+2.0%#171 of 1,472
5Talbot County, MD7363.7$627K+2.0%#190 of 1,472
6Anne Arundel County, MD69281.2$1.1M+1.7%#244 of 1,472
7St. Mary’s County, MD6851.2$1.1M+2.4%#274 of 1,472
8Wicomico County, MD6771.7$776K+3.2%#306 of 1,472
9Baltimore County, MD66481.4$1.1M−0.7%#318 of 1,472
10Prince George’s County, MD66451.3$1M+0.5%#319 of 1,472

Other business types in Howard County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Howard County, MD?

As of September 2026, map listings count 8 funeral homes in Howard County. 2 of them (25%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Howard County, MD spend on funerals?

About $17M a year, or $141 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 8 funeral homes on map listings, it comes to $2.1M per home. It is estimated from the incomes of the 121,065 households in Howard County and national spending patterns by income.

How does Howard County, MD compare with the U.S. for funeral homes?

Howard County has 0.7 funeral homes per 10,000 households, 67% below the U.S. rate of 2.1. Spending per home is $2.1M, 3.1 times the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Howard County would have about 25, against 8 on map listings. There is one business with payroll in the industry for every 17,295 households, against one for every 8,510 across the U.S.

How fast is Howard County, MD growing?

Population estimates put Howard County at 339,183 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 121,065 households. The median household income in Howard County is $149,763 a year, 86% above the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 75 for funeral homes (high), #125 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Howard County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Howard County

Screening a site or an acquisition in Howard County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.