County profile · Colorado
Pueblo County, CO market data
How Pueblo County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 169,277
- +0.6% since 2020
- Households
- 68,523
- Median household income
- $64,010
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $291,300
- Jobs located here
- 56,090
- Highest market score
- 79
- Child care and preschools, #91 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Pueblo County by name and distance, and the households and spending within reach. Or open the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pueblo County has an estimated 169,277 people and 68,523 households. Population estimates show Pueblo County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Pueblo County is $64,010, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
Relative to the U.S., household spending in Pueblo County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Of the business types scored in Pueblo County, child care centers and preschools (79), veterinarians (76) and pet grooming and boarding businesses (73) have the highest Groundwork market scores. For child care centers and preschools, that ranks #91 of 1,611 scored counties.
Pueblo County is part of the Pueblo metro area. Against the U.S., map listings per household run highest for primary care and pediatric clinics (42% above the U.S. rate) and lowest for child care centers and preschools (57% below the U.S. rate).
All 56 business types in Pueblo County
Highest Groundwork market score first. Each score compares Pueblo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 79 | #91 of 1,611 | 17 | 2.5 | $2.2M | 218 | 21 |
| Veterinarians | 76 | #139 of 1,485 | 13 | 1.9 | $4.5M | 166 | 11 |
| Pet grooming and boarding | 73 | #155 of 1,461 | 18 | 2.6 | $3.3M | 128 | 7 |
| Pet businesses | 72 | #220 of 2,200 | 55 | 8.0 | $1.1M | 122 | 24 |
| Grocery stores | 72 | #348 of 2,070 | 25 | 3.6 | $15.5M | 166 | 12 |
| Yoga, Pilates and fitness studios | 71 | #75 of 777 | 8 | 1.2 | $7.5M | 184 | 11 |
| Property management | 70 | #143 of 910 | 13 | 1.9 | Index only | 156 | 10 |
| Gyms | 68 | #277 of 1,792 | 45 | 6.6 | $1.3M | 102 | 11 |
| Grocery and convenience stores | 65 | #590 of 2,402 | 111 | 16.2 | $3.5M | 103 | 22 |
| Gyms, studios and classes | 64 | #463 of 2,088 | 83 | 12.1 | $722K | 109 | 19 |
| Martial arts and dance studios | 63 | #312 of 1,334 | 30 | 4.4 | $2M | 99 | 8 |
| Funeral homes | 63 | #397 of 1,472 | 13 | 1.9 | $800K | 118 | 9 |
| Gas stations | 62 | #661 of 2,358 | 69 | 10.1 | $2.7M | 111 | 46 |
| Hair salons | 61 | #643 of 2,339 | 129 | 18.8 | $478K | 111 | 16 |
| Pest control | 57 | #259 of 699 | 5 | 0.7 | $16.2M | 158 | 7 |
| Dry cleaners | 56 | #204 of 507 | 5 | 0.7 | $22.1M | 141 | 4 |
| Landscaping and lawn care | 56 | #552 of 1,493 | 29 | 4.2 | $2.8M | 95 | 37 |
| Chiropractors | 56 | #561 of 1,490 | 27 | 3.9 | $2.9M | 123 | 18 |
| Convenience stores | 56 | #905 of 2,261 | 65 | 9.5 | $5.9M | 75 | 10 |
| Pizza | 55 | #822 of 2,090 | 42 | 6.1 | $5.7M | 112 | 125 |
| Bakeries and dessert shops | 54 | #773 of 1,889 | 45 | 6.6 | $5.3M | 128 | 34 |
| Coffee shops and cafes | 54 | #846 of 2,063 | 54 | 7.9 | $4.4M | 119 | 29 |
| Mortgage brokers and lenders | 53 | #386 of 887 | 26 | 3.8 | Index only | 111 | 9 |
| Car washes and detailing | 52 | #679 of 1,451 | 28 | 4.1 | $2.5M | 100 | 12 |
| Lawn, cleaning and pest control | 50 | #852 of 1,771 | 49 | 7.2 | $1.6M | 98 | 72 |
| Restaurants and cafes | 50 | #1,175 of 2,405 | 578 | 84.4 | $413K | 111 | 274 |
| Auto repair and car care | 50 | #1,228 of 2,401 | 253 | 36.9 | $278K | 104 | 108 |
| Collision repair and body shops | 49 | #683 of 1,327 | 26 | 3.8 | $2.7M | 88 | 17 |
| Optometrists and eye care | 49 | #697 of 1,302 | 25 | 3.6 | $3.2M | 101 | 12 |
| Sit-down restaurants | 49 | #1,208 of 2,405 | 306 | 44.7 | $780K | 118 | 118 |
| Auto repair shops | 49 | #1,233 of 2,378 | 157 | 22.9 | $448K | 101 | 74 |
| Oil change and quick lube | 48 | #266 of 479 | 5 | 0.7 | $14.1M | 102 | 7 |
| Real estate agents and brokers | 47 | #1,221 of 2,176 | 155 | 22.6 | Index only | 133 | 67 |
| Real estate | 47 | #1,231 of 2,229 | 200 | 29.2 | Index only | 130 | 102 |
| Home inspectors | 46 | #233 of 415 | 6 | 0.9 | Index only | 71 | 4 |
| Nail salons | 46 | #804 of 1,328 | 35 | 5.1 | $1.8M | 106 | 14 |
| Tire shops | 46 | #881 of 1,530 | 35 | 5.1 | $2M | 80 | 13 |
| Clothing and shoe stores | 46 | #1,183 of 2,087 | 71 | 10.4 | $1.6M | 123 | 34 |
| Pet stores | 45 | #571 of 974 | 16 | 2.3 | $3.7M | 81 | 6 |
| Physical therapy | 45 | #858 of 1,422 | 43 | 6.3 | $1.8M | 77 | 17 |
| HVAC and plumbing | 43 | #1,095 of 1,707 | 43 | 6.3 | $4M | 85 | 54 |
| Salons, barbers and spas | 43 | #1,572 of 2,385 | 289 | 42.2 | $214K | 100 | 47 |
| House cleaning | 41 | #581 of 847 | 15 | 2.2 | $5.4M | 84 | 28 |
| Clothing, shoes and laundry | 41 | #1,444 of 2,210 | 107 | 15.6 | $1M | 117 | 45 |
| Fast food and sandwich shops | 40 | #1,500 of 2,222 | 101 | 14.7 | $2.4M | 77 | 125 |
| Barbershops | 35 | #1,018 of 1,356 | 40 | 5.8 | $1.5M | 82 | Under 3 |
| Primary care and pediatrics | 35 | #1,284 of 1,656 | 70 | 10.2 | $1.1M | 64 | 87 |
| Spas and skin care | 33 | #1,464 of 1,769 | 81 | 11.8 | $762K | 87 | 17 |
| Doctors, dentists and clinics | 32 | #2,024 of 2,394 | 573 | 83.6 | $139K | 91 | 207 |
| Electricians | 30 | #986 of 1,160 | 23 | 3.4 | $7.5M | 63 | 48 |
| Home repair trades | 30 | #1,839 of 2,057 | 101 | 14.7 | $1.7M | 71 | 122 |
| Laundromats | 29 | #628 of 785 | 11 | 1.6 | $10M | 80 | 7 |
| Insurance agencies | 28 | #1,872 of 2,272 | 134 | 19.6 | $967K | 77 | 84 |
| Dentists and orthodontists | 26 | #1,745 of 1,886 | 99 | 14.4 | $802K | 82 | 68 |
| Roofing and gutters | 22 | #1,102 of 1,177 | 35 | 5.1 | $5M | 59 | 20 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $39.7M | Too few | 5 |
Household spending in Pueblo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $70.4M | $1,027 | 107 |
| Gasoline and other fuels | $183.4M | $2,677 | 103 |
| Food away from home | $238.8M | $3,485 | 86 |
| Groceries | $386.6M | $5,641 | 89 |
| Personal care products and services | $61.7M | $900 | 90 |
| Child care and other personal services | $37.2M | $542 | 93 |
| Memberships, classes and admissions | $59.9M | $874 | 89 |
| Medical and dental services | $79.4M | $1,159 | 90 |
| Pets | $58.8M | $858 | 94 |
| Clothing, shoes and related services | $110.5M | $1,613 | 78 |
| Vehicle insurance | $129.6M | $1,892 | 97 |
| Home repairs, maintenance and insurance | $173.3M | $2,529 | 84 |
| Lawn care, cleaning and other household services | $80.8M | $1,179 | 83 |
| Rent and homeowner costs | $1.1B | $16,413 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pueblo County
- Population, 2025 estimate
- 169,277+0.6% since 2020
- Households
- 68,523
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 2,387 sq. mi.
- People per square mile
- 71
- Median household income
- $64,010+36.8% vs. 2015–2019, before inflation
- Average household income
- $84,458
- Median home value
- $291,300
- Jobs located here
- 56,090
- Daytime population
- 161,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pueblo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Pueblo County, CO growing?
Population estimates put Pueblo County at 169,277 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 68,523 households. Median household income rose 36.8% from the 2015–2019 survey, before inflation.
How much do households in Pueblo County, CO spend?
Households in Pueblo County spend about $1.1B a year on rent and homeowner costs, $386.6M on groceries and $238.8M on food away from home. Set against the U.S., households in Pueblo County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
Which business types have the highest market scores in Pueblo County, CO?
The highest Groundwork market scores in Pueblo County are for child care centers and preschools (79), veterinarians (76) and pet grooming and boarding businesses (73). Pueblo County ranks #91 of 1,611 scored counties for child care centers and preschools.
How does Pueblo County, CO compare with the U.S.?
The median household income in Pueblo County is $64,010 a year, 21% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $291,300, against $332,700 for the U.S. For its number of households, Pueblo County has the most map listings, relative to the U.S., for primary care and pediatric clinics (42% above the U.S. rate) and the fewest for child care centers and preschools (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Pueblo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pueblo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Colorado · Every U.S. market · How we measure
Screening a site or an acquisition in Pueblo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.