Auto · County · Colorado
Auto repair and car care businesses in Morgan County, CO
The auto repair and car care businesses in Morgan County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,822 of 2,401 scored counties
#33 of 37 scored counties in Colorado
- Listings
- 66
- 21 chain locations (32%)
- Official establishments
- 25
- +8.7% since 2019
- Household spending a year
- $12.5M
- On vehicle maintenance and repairs · $1,126 a household
- Spending per listing
- $189K
- 30% below the U.S.
- Listings per 10k households
- 59.6
- 67% above the U.S.
- Population, 2025
- 30,306
- +4.2% since 2020
See the auto repair and car care businesses around any address in Morgan County
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morgan County scores 36 (lower middle) on the Groundwork market score for auto repair and car care businesses, ranking #1,822 of 2,401 scored counties and #33 of 37 scored counties in Colorado. That puts it in the bottom quarter of counties.
Households in Morgan County spend about $12.5M a year on vehicle maintenance and repairs, or $1,126 per household, 18% above the U.S. average. Spread across 66 auto repair and car care businesses, that is $189K per business, 30% below the U.S. figure of $269K.
Morgan County has 66 auto repair and car care businesses on map listings as of September 2026. 21 of them (32%) are chain locations, against 24% across the U.S. Per 10,000 households, that is 59.6, 67% above the U.S. rate of 35.7.
In 2023, official counts showed 25 businesses with payroll in Morgan County classed as automotive repair and maintenance, and tire dealers, up 8.7% from 2019. That is one for every 443 households, against one for every 681 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $566K have gone to businesses classed as automotive repair and maintenance, and tire dealers in Morgan County. Population estimates show Morgan County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How Morgan County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.6 | 37.6 | 35.7 |
| Spending per listing | $189K | $296K | $269K |
| Households per official establishment | 443 | 620 | 681 |
| Official establishment growth, 2019–2023 | +8.7% | +3.6% | +4.1% |
| Population growth, 2020–2025 | +4.2% | +3.9% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,126 | $1,112 | $958 |
| Median household income | $73,278 | $95,470 | $80,734 |
| Groundwork market score | 36 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 25+8.7% over the period
- Employees, 2023
- 143
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 6621 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $566K
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 30,306+4.2% since 2020
- Households
- 11,069
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,281 sq. mi.
- People per square mile
- 23
- Median household income
- $73,278+36.5% vs. 2015–2019, before inflation
- Average household income
- $85,230
- Median home value
- $338,600
- Jobs located here
- 12,665
- Daytime population
- 25,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for auto repair and car care businesses, numbered among those based in Colorado, with Morgan County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Park County, CO | 91 | 23 | 25.6 | $529K | +5.1% | #14 of 2,401 |
| 2Douglas County, CO | 85 | 372 | 26.6 | $480K | +10.9% | #51 of 2,401 |
| 3Elbert County, CO | 78 | 39 | 39.0 | $434K | +16.5% | #156 of 2,401 |
| 4Broomfield County, CO | 72 | 108 | 34.0 | $324K | +6.3% | #309 of 2,401 |
| 5Weld County, CO | 72 | 508 | 40.9 | $306K | +14.2% | #317 of 2,401 |
| 6Denver County, CO | 68 | 932 | 27.8 | $318K | +3.2% | #433 of 2,401 |
| 7Teller County, CO | 64 | 31 | 26.1 | $474K | 0.0% | #560 of 2,401 |
| 8Boulder County, CO | 64 | 402 | 29.3 | $366K | −0.7% | #566 of 2,401 |
| 9Fremont County, CO | 63 | 63 | 35.0 | $316K | +2.4% | #623 of 2,401 |
| 10Pitkin County, CO | 62 | 11 | 11.9 | $876K | −4.2% | #643 of 2,401 |
| 33Morgan County, CO | 36 | 66 | 59.6 | $189K | +4.2% | #1,822 of 2,401 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care36
- Auto repair shops37
- Collision repair and body shops44
- Car washes and detailing68
- Tire shops39
- Oil change and quick lube
- Gas stations47
- Insurance agencies44
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in Morgan County, CO?
Map listings as of September 2026 show 66 auto repair and car care businesses in Morgan County. 21 of them (32%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 25 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 8.7% from 2019. Another 58 one-person businesses have no payroll, by official counts.
How much do households in Morgan County, CO spend on vehicle maintenance and repairs?
About $12.5M a year, or $1,126 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 66 auto repair and car care businesses on map listings, it comes to $189K per business. It is estimated from the incomes of the 11,069 households in Morgan County and national spending patterns by income.
How does Morgan County, CO compare with the U.S. for auto repair and car care businesses?
Morgan County has 59.6 auto repair and car care businesses per 10,000 households, 67% above the U.S. rate of 35.7. Spending per business is $189K, 30% below the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, Morgan County would have about 46, against 66 on map listings. There is one business with payroll in the industry for every 443 households, against one for every 681 across the U.S. The official count rose 8.7% from 2019 to 2023, against +4.1% for the U.S.
How fast is Morgan County, CO growing?
Population estimates put Morgan County at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in Morgan County is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 36 for auto repair and car care businesses (lower middle), #1,822 of 2,401 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.