Groundwork

Real estate · County · Colorado

Real estate businesses in Morgan County, CO

The real estate businesses in Morgan County, CO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #471 of 2,229 scored counties
#2 of 37 scored counties in Colorado

Listings
28
1 chain location (4%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$182.1M
On rent and homeowner costs · $16,455 a household
Housing spending per listing (U.S. = 100)
150
50% above the U.S.
Listings per 10k households
25.3
34% below the U.S.
Population, 2025
30,306
+4.2% since 2020

See the real estate businesses around any address in Morgan County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 28 real estate businesses in Morgan County. One of them (4%) is a chain location, against 6% across the U.S. That comes to 25.3 for every 10,000 households, 34% below the U.S. rate of 38.5.

Household spending on rent and homeowner costs in Morgan County comes to about $182.1M a year: $16,455 per household, in line with the U.S. average. Housing spending per office is 50% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Morgan County was 11 in 2023. That is one for every 1,006 households, against one for every 414 across the U.S. Official counts list 101 one-person businesses without payroll.

Population estimates show Morgan County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for real estate businesses in Morgan County is 63 (upper middle), #471 of 2,229 scored counties and #2 of 37 scored counties in Colorado. That puts it in the top quarter of counties.

How Morgan County compares

The same measures for Colorado and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Morgan County, CO compared with Colorado and the U.S.
MeasureMorgan CountyColoradoU.S.
Listings per 10k households25.357.038.5
Housing spending per listing (U.S. = 100)15079100
Households per official establishment1,006200414
Official establishment growth, 2019–2023n/a+11.1%+15.8%
Population growth, 2020–2025+4.2%+3.9%+3.1%
Spending per household on rent and homeowner costs$16,455$19,501$16,661
Median household income$73,278$95,470$80,734
Groundwork market score6333

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 11
Employees, 2023
17
Annual payroll, 2023
$758K
One-person businesses, 2023
101Businesses with no payroll
Map listings, September 2026
281 chain location
Listings at the U.S. rate for this spending
42The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morgan County

Population, 2025 estimate
30,306+4.2% since 2020
Households
11,069
Median age
38.3
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
1,281 sq. mi.
People per square mile
23
Median household income
$73,278+36.5% vs. 2015–2019, before inflation
Average household income
$85,230
Median home value
$338,600
Jobs located here
12,665
Daytime population
25,925Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for real estate businesses, numbered among those based in Colorado, with Morgan County marked.

Top counties in Colorado

Counties in Colorado ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Elbert County, CO712020.0254+16.5%#188 of 2,229
2Morgan County, CO632825.3150+4.2%#471 of 2,229
3Park County, CO622022.3202+5.1%#499 of 2,229
4Weld County, CO6232926.5166+14.2%#508 of 2,229
5Adams County, CO5364134.0130+6.6%#941 of 2,229
6Logan County, CO521720.7172−2.7%#977 of 2,229
7Broomfield County, CO5112439.0129+6.3%#1,045 of 2,229
8Otero County, CO491418.5189−5.2%#1,121 of 2,229
9Pueblo County, CO4720029.2130+0.6%#1,231 of 2,229
10Prowers County, CO461633.8105−1.1%#1,312 of 2,229

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Morgan County, CO?

Morgan County has 28 real estate businesses on map listings as of September 2026. One of them (4%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 11 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 101 one-person businesses without payroll.

How much do households in Morgan County, CO spend on rent and homeowner costs?

About $182.1M a year, or $16,455 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 28 real estate businesses on map listings, housing spending per office is 50% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 11,069 households in Morgan County and national spending patterns by income.

How does Morgan County, CO compare with the U.S. for real estate businesses?

Morgan County has 25.3 real estate businesses per 10,000 households, 34% below the U.S. rate of 38.5. The index of housing spending per office is 150, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Morgan County would have about 42, against 28 on map listings. There is one business with payroll in the industry for every 1,006 households, against one for every 414 across the U.S.

How fast is Morgan County, CO growing?

Population estimates put Morgan County at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in Morgan County is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 63 for real estate businesses (upper middle), #471 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.