Groundwork

Auto · County · Colorado

Tire shops in Morgan County, CO

The tire shops in Morgan County, CO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,060 of 1,530 scored counties
#24 of 26 scored counties in Colorado

Listings
9
4 chain locations (44%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$12.5M
On vehicle maintenance and repairs · $1,126 a household
Spending per listing
$1.4M
45% below the U.S.
Listings per 10k households
8.1
2.1 times the U.S.
Population, 2025
30,306
+4.2% since 2020

See the tire shops around any address in Morgan County

The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on vehicle maintenance and repairs in Morgan County comes to about $12.5M a year: $1,126 per household, 18% above the U.S. average. Spread across 9 tire shops, that is $1.4M per shop, 45% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.

There are 9 tire shops on map listings in Morgan County as of September 2026. Of those, 4 are chain locations, or 44%, against 39% across the U.S. Per 10,000 households, that is 8.1, 2.1 times the U.S. rate of 3.8.

The official count of businesses with payroll classed as tire dealers in Morgan County was 4 in 2023. That is one for every 2,767 households, against one for every 6,381 across the U.S.

Population estimates put the population change in Morgan County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Morgan County scores 39 (lower middle) on the Groundwork market score for tire shops, ranking #1,060 of 1,530 scored counties and #24 of 26 scored counties in Colorado.

How Morgan County compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Tire shops in Morgan County, CO compared with Colorado and the U.S.
MeasureMorgan CountyColoradoU.S.
Listings per 10k households8.13.73.8
Spending per listing$1.4M$3M$2.5M
Households per official establishment2,7676,2326,381
Official establishment growth, 2019–2023n/a−1.3%−0.4%
Population growth, 2020–2025+4.2%+3.9%+3.1%
Spending per household on vehicle maintenance and repairs$1,126$1,112$958
Median household income$73,278$95,470$80,734
Groundwork market score3968

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 4
Employees, 2023
13
Annual payroll, 2023
$516K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
94 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as tire dealers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morgan County

Population, 2025 estimate
30,306+4.2% since 2020
Households
11,069
Median age
38.3
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
1,281 sq. mi.
People per square mile
23
Median household income
$73,278+36.5% vs. 2015–2019, before inflation
Average household income
$85,230
Median home value
$338,600
Jobs located here
12,665
Daytime population
25,925Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Tire shops across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for tire shops, numbered among those based in Colorado, with Morgan County marked.

Top counties in Colorado

Counties in Colorado ranked for tire shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Douglas County, CO92322.3$5.6M+10.9%#4 of 1,530
2Weld County, CO86473.8$3.3M+14.2%#36 of 1,530
3Larimer County, CO83422.7$4.2M+4.8%#59 of 1,530
4Mesa County, CO77203.0$3.6M+4.4%#136 of 1,530
5Garfield County, CO72114.7$2.6M+2.7%#235 of 1,530
6Broomfield County, CO71134.1$2.7M+6.3%#257 of 1,530
7Boulder County, CO70352.6$4.2M−0.7%#262 of 1,530
8Arapahoe County, CO69833.2$3.4M+2.8%#303 of 1,530
9Teller County, CO6854.2$2.9M0.0%#329 of 1,530
10La Plata County, CO68104.1$2.8M+2.2%#331 of 1,530
24Morgan County, CO3998.1$1.4M+4.2%#1,060 of 1,530

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many tire shops are in Morgan County, CO?

As of September 2026, map listings count 9 tire shops in Morgan County. 4 of them (44%) are chain locations. The listings count tire shops and tire dealers. Official counts show 4 businesses with payroll classed as tire dealers in 2023.

How much do households in Morgan County, CO spend on vehicle maintenance and repairs?

About $12.5M a year, or $1,126 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 9 tire shops on map listings, it comes to $1.4M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 11,069 households in Morgan County and national spending patterns by income.

How does Morgan County, CO compare with the U.S. for tire shops?

Morgan County has 8.1 tire shops per 10,000 households, 2.1 times the U.S. rate of 3.8. Spending per shop is $1.4M, 45% below the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, Morgan County would have about 5, against 9 on map listings. There is one business with payroll in the industry for every 2,767 households, against one for every 6,381 across the U.S.

How fast is Morgan County, CO growing?

Population estimates put Morgan County at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in Morgan County is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 39 for tire shops (lower middle), #1,060 of 1,530 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for tire shops · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.