Groundwork

Food and drink · County · Colorado

Restaurants and cafes in Morgan County, CO

Competitor counts, household spending and official business counts for restaurants and cafes in Morgan County, CO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #979 of 2,405 scored counties
#12 of 37 scored counties in Colorado

Listings
100
29 chain locations (29%)
Official establishments
41
−14.6% since 2019
Household spending a year
$38.5M
On food away from home · $3,480 a household
Spending per listing
$385K
4% above the U.S.
Listings per 10k households
90.3
18% below the U.S.
Population, 2025
30,306
+4.2% since 2020

See the restaurants and cafes around any address in Morgan County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 100 restaurants and cafes in Morgan County. 29 of them (29%) are chain locations, against 34% across the U.S. That comes to 90.3 for every 10,000 households, 18% below the U.S. rate of 109.8.

Household spending on food away from home in Morgan County comes to about $38.5M a year: $3,480 per household, 14% below the U.S. average. That works out to $385K per restaurant, 4% above the U.S. figure of $371K.

Official counts show 41 businesses with payroll classed as restaurants and other eating places in Morgan County in 2023, down 14.6% from 2019. That is one for every 270 households, against one for every 209 across the U.S. Official counts also show 17 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $371K have gone to businesses classed as restaurants and other eating places in Morgan County.

Population estimates put the population change in Morgan County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Morgan County scores 55 (upper middle) on the Groundwork market score for restaurants and cafes, ranking #979 of 2,405 scored counties and #12 of 37 scored counties in Colorado.

How Morgan County compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Morgan County, CO compared with Colorado and the U.S.
MeasureMorgan CountyColoradoU.S.
Listings per 10k households90.3113.0109.8
Spending per listing$385K$391K$371K
Households per official establishment270204209
Official establishment growth, 2019–2023−14.6%+5.6%+6.0%
Population growth, 2020–2025+4.2%+3.9%+3.1%
Spending per household on food away from home$3,480$4,421$4,070
Median household income$73,278$95,470$80,734
Groundwork market score5564

Official counts and lending

Businesses

Official establishments, 2019 to 2023
48 → 41−14.6% over the period
Employees, 2023
619
Annual payroll, 2023
$12.9M
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
10029 chain locations
Listings at the U.S. rate for this spending
104The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$371K

SBA-backed loans to businesses classed as restaurants and other eating places in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Morgan County

Population, 2025 estimate
30,306+4.2% since 2020
Households
11,069
Median age
38.3
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
1,281 sq. mi.
People per square mile
23
Median household income
$73,278+36.5% vs. 2015–2019, before inflation
Average household income
$85,230
Median home value
$338,600
Jobs located here
12,665
Daytime population
25,925Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for restaurants and cafes, numbered among those based in Colorado, with Morgan County marked.

Top counties in Colorado

Counties in Colorado ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Elbert County, CO974949.0$1.1M+16.5%#2 of 2,405
2Park County, CO896976.8$578K+5.1%#33 of 2,405
3Weld County, CO8498479.2$546K+14.2%#76 of 2,405
4Douglas County, CO831,12580.4$698K+10.9%#82 of 2,405
5Broomfield County, CO7427085.0$602K+6.3%#257 of 2,405
6Adams County, CO741,69189.6$483K+6.6%#272 of 2,405
7Arapahoe County, CO622,49396.9$472K+2.8%#671 of 2,405
8Jefferson County, CO612,24092.7$516K−0.5%#707 of 2,405
9El Paso County, CO612,957101.9$418K+3.2%#723 of 2,405
10Mesa County, CO5963095.7$391K+4.4%#811 of 2,405
12Morgan County, CO5510090.3$385K+4.2%#979 of 2,405

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Morgan County, CO?

There are 100 restaurants and cafes on map listings in Morgan County as of September 2026. 29 of them (29%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 41 businesses with payroll classed as restaurants and other eating places in 2023, down 14.6% from 2019. Another 17 one-person businesses have no payroll, by official counts.

How much do households in Morgan County, CO spend on food away from home?

About $38.5M a year, or $3,480 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 100 restaurants and cafes on map listings, it comes to $385K per restaurant. It is estimated from the incomes of the 11,069 households in Morgan County and national spending patterns by income.

How does Morgan County, CO compare with the U.S. for restaurants and cafes?

Morgan County has 90.3 restaurants and cafes per 10,000 households, 18% below the U.S. rate of 109.8. Spending per restaurant is $385K, 4% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Morgan County would have about 104, against 100 on map listings. There is one business with payroll in the industry for every 270 households, against one for every 209 across the U.S. The official count fell 14.6% from 2019 to 2023, against +6.0% for the U.S.

How fast is Morgan County, CO growing?

Population estimates put Morgan County at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in Morgan County is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 55 for restaurants and cafes (upper middle), #979 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.