Pets · County · Colorado
Pet businesses in Morgan County, CO
How Morgan County, CO compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,124 of 2,200 scored counties
#16 of 37 scored counties in Colorado
- Listings
- 19
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.4M
- On pets · $852 a household
- Spending per listing
- $496K
- 43% below the U.S.
- Listings per 10k households
- 17.2
- 65% above the U.S.
- Population, 2025
- 30,306
- +4.2% since 2020
See the pet businesses around any address in Morgan County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 19 pet businesses in Morgan County. None of them are chain locations, against 17% across the U.S. That is 17.2 per 10,000 households, 65% above the U.S. rate of 10.4.
At $852 per household (6% below the U.S. average), households in Morgan County spend about $9.4M a year on pets. That is about $496K of household spending for each business on map listings, 43% below the U.S. figure of $878K.
Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in Morgan County in 2023. That is one for every 2,214 households, against one for every 1,852 across the U.S. Official counts list 20 one-person businesses without payroll.
Between 2020 and 2025, the population of Morgan County grew 4.2%, faster than the U.S. (+3.1%). Morgan County scores 50 (upper middle) on the Groundwork market score for pet businesses, ranking #1,124 of 2,200 scored counties and #16 of 37 scored counties in Colorado.
How Morgan County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.2 | 13.2 | 10.4 |
| Spending per listing | $496K | $838K | $878K |
| Households per official establishment | 2,214 | 1,241 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.9% | +11.4% |
| Population growth, 2020–2025 | +4.2% | +3.9% | +3.1% |
| Spending per household on pets | $852 | $1,110 | $909 |
| Median household income | $73,278 | $95,470 | $80,734 |
| Groundwork market score | 50 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 23
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 190 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 30,306+4.2% since 2020
- Households
- 11,069
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,281 sq. mi.
- People per square mile
- 23
- Median household income
- $73,278+36.5% vs. 2015–2019, before inflation
- Average household income
- $85,230
- Median home value
- $338,600
- Jobs located here
- 12,665
- Daytime population
- 25,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for pet businesses, numbered among those based in Colorado, with Morgan County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, CO | 81 | 179 | 9.5 | $1.1M | +6.6% | #60 of 2,200 |
| 2Denver County, CO | 76 | 295 | 8.8 | $1.3M | +3.2% | #135 of 2,200 |
| 3Park County, CO | 72 | 9 | 10.0 | $1.1M | +5.1% | #218 of 2,200 |
| 4Pueblo County, CO | 72 | 55 | 8.0 | $1.1M | +0.6% | #220 of 2,200 |
| 5Douglas County, CO | 69 | 213 | 15.2 | $944K | +10.9% | #317 of 2,200 |
| 6Arapahoe County, CO | 68 | 284 | 11.0 | $1M | +2.8% | #345 of 2,200 |
| 7Broomfield County, CO | 67 | 44 | 13.9 | $940K | +6.3% | #386 of 2,200 |
| 8Alamosa County, CO | 66 | 5 | 7.5 | $1M | +1.9% | #423 of 2,200 |
| 9Grand County, CO | 64 | 8 | 10.7 | $974K | +4.8% | #497 of 2,200 |
| 10Weld County, CO | 62 | 173 | 13.9 | $775K | +14.2% | #586 of 2,200 |
| 16Morgan County, CO | 50 | 19 | 17.2 | $496K | +4.2% | #1,124 of 2,200 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses50
- Veterinarians
- Pet grooming and boarding44
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Morgan County, CO?
There are 19 pet businesses on map listings in Morgan County as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 20 one-person businesses without payroll.
How much do households in Morgan County, CO spend on pets?
About $9.4M a year, or $852 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 19 pet businesses on map listings, it comes to $496K per business. It is estimated from the incomes of the 11,069 households in Morgan County and national spending patterns by income.
How does Morgan County, CO compare with the U.S. for pet businesses?
Morgan County has 17.2 pet businesses per 10,000 households, 65% above the U.S. rate of 10.4. Spending per business is $496K, 43% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Morgan County would have about 11, against 19 on map listings. There is one business with payroll in the industry for every 2,214 households, against one for every 1,852 across the U.S.
How fast is Morgan County, CO growing?
Population estimates put Morgan County at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in Morgan County is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 50 for pet businesses (upper middle), #1,124 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.