Small-town market profile · Colorado
Alamosa, CO area market data
How the Alamosa area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,896
- +2.1% since 2020
- Households
- 11,463
- Median household income
- $51,237
- Median home value
- $217,700
- Jobs located here
- 9,147
- Highest market score
- 76
- Pet businesses, #23 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Alamosa area by name and distance, and the households and spending within reach. Or open the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Alamosa area has an estimated 27,896 people and 11,463 households. Between 2020 and 2025, the population of the Alamosa area grew 2.1%, slower than the U.S. (+3.1%). Median household income in the Alamosa area is $51,237, 37% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Alamosa area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on clothing, shoes and related services (72).
Of the business types scored in the Alamosa area, pet businesses (76); salons, barbers and spas (69); and real estate agents and brokers (64) have the highest Groundwork market scores. For pet businesses, that ranks #23 of 527 scored small-town markets.
The Alamosa area takes in 3 counties: Alamosa County, Conejos County and Costilla County. Against the U.S., map listings per household run highest for coffee shops and cafes (75% above the U.S. rate) and lowest for real estate agents and brokers (46% below the U.S. rate).
All 56 business types in the Alamosa area
Highest Groundwork market score first. Each score compares the Alamosa area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 76 | #23 of 527 | 8 | 7.0 | $1.1M | 124 | 3 |
| Salons, barbers and spas | 69 | #57 of 538 | 29 | 25.3 | $321K | 151 | 5 |
| Real estate agents and brokers | 64 | #94 of 533 | 19 | 16.6 | Index only | 168 | 6 |
| Doctors, dentists and clinics | 62 | #149 of 538 | 58 | 50.6 | $209K | 137 | 24 |
| Hair salons | 61 | #139 of 538 | 19 | 16.6 | $490K | 114 | Under 3 |
| Primary care and pediatrics | 61 | #142 of 458 | 6 | 5.2 | $2M | 114 | 10 |
| Gyms, studios and classes | 60 | #156 of 535 | 13 | 11.3 | $635K | 96 | 3 |
| Child care and preschools | 59 | #154 of 454 | 5 | 4.4 | $1M | 103 | 9 |
| Real estate | 58 | #152 of 536 | 24 | 20.9 | Index only | 168 | 14 |
| Spas and skin care | 56 | #181 of 504 | 5 | 4.4 | $1.9M | 213 | 3 |
| Clothing, shoes and laundry | 56 | #226 of 536 | 17 | 14.8 | $993K | 113 | 3 |
| Bakeries and dessert shops | 55 | #200 of 507 | 6 | 5.2 | $6M | 144 | 6 |
| Insurance agencies | 55 | #221 of 537 | 18 | 15.7 | $1.3M | 101 | 9 |
| Auto repair and car care | 55 | #223 of 538 | 53 | 46.2 | $228K | 85 | 17 |
| Auto repair shops | 54 | #241 of 538 | 33 | 28.8 | $366K | 82 | 11 |
| Fast food and sandwich shops | 53 | #254 of 537 | 15 | 13.1 | $2.4M | 78 | 16 |
| Landscaping and lawn care | 52 | #172 of 399 | 6 | 5.2 | $2.1M | 70 | 3 |
| Tire shops | 52 | #202 of 431 | 6 | 5.2 | $2M | 80 | 3 |
| Lawn, cleaning and pest control | 52 | #220 of 481 | 8 | 7.0 | $1.5M | 92 | 7 |
| Clothing and shoe stores | 52 | #248 of 536 | 10 | 8.7 | $1.7M | 133 | Under 3 |
| Gas stations | 50 | #278 of 536 | 21 | 18.3 | $1.5M | 64 | 14 |
| Pizza | 48 | #280 of 520 | 11 | 9.6 | $3.2M | 64 | 16 |
| Home repair trades | 48 | #287 of 526 | 9 | 7.9 | $2.9M | 121 | 24 |
| Gyms | 42 | #348 of 506 | 10 | 8.7 | $825K | 63 | 3 |
| Optometrists and eye care | 40 | #284 of 400 | 5 | 4.4 | $2.4M | 78 | 3 |
| Convenience stores | 40 | #373 of 529 | 12 | 10.5 | $5M | 64 | Under 3 |
| Grocery and convenience stores | 35 | #419 of 538 | 31 | 27.0 | $2M | 58 | 7 |
| Restaurants and cafes | 34 | #431 of 538 | 126 | 109.9 | $284K | 76 | 47 |
| Grocery stores | 33 | #410 of 506 | 11 | 9.6 | $5.5M | 59 | 5 |
| Dentists and orthodontists | 31 | #445 of 526 | 13 | 11.3 | $935K | 95 | 11 |
| Coffee shops and cafes | 28 | #489 of 529 | 22 | 19.2 | $1.6M | 44 | 6 |
| Sit-down restaurants | 27 | #486 of 538 | 69 | 60.2 | $518K | 78 | 25 |
| Chiropractors | Not scored | Not scored | 4 | 3.5 | $3M | 127 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.5 | $3M | 98 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.5 | $6.6M | 55 | 14 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.5 | $6.6M | 139 | 10 |
| Laundromats | Not scored | Not scored | 4 | 3.5 | $4.2M | 34 | 3 |
| Nail salons | Not scored | Not scored | 4 | 3.5 | $2.3M | 139 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.6 | $4M | 160 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.6 | $2.8M | 136 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.6 | $4M | 169 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.6 | Index only | 105 | 6 |
| Veterinarians | Not scored | Not scored | 3 | 2.6 | $2.9M | 107 | 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.7 | $817K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.7 | $6.2M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.7 | $6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.7 | $4.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.9 | $9.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $16.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $8.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $26.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Alamosa area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.1M | $1,053 | 110 |
| Gasoline and other fuels | $32.3M | $2,815 | 108 |
| Food away from home | $35.7M | $3,117 | 77 |
| Groceries | $60.5M | $5,279 | 84 |
| Personal care products and services | $9.3M | $813 | 81 |
| Child care and other personal services | $5.2M | $449 | 77 |
| Memberships, classes and admissions | $8.3M | $720 | 73 |
| Medical and dental services | $12.1M | $1,060 | 82 |
| Pets | $8.7M | $759 | 84 |
| Clothing, shoes and related services | $16.9M | $1,473 | 72 |
| Vehicle insurance | $22.9M | $1,996 | 102 |
| Home repairs, maintenance and insurance | $26.5M | $2,312 | 77 |
| Lawn care, cleaning and other household services | $12.4M | $1,080 | 76 |
| Rent and homeowner costs | $174.4M | $15,211 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Alamosa area
- Population, 2025 estimate
- 27,896+2.1% since 2020
- Households
- 11,463
- Median age
- 37.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 3,238 sq. mi.
- People per square mile
- 9
- Median household income
- $51,237
- Average household income
- $69,885
- Median home value
- $217,700
- Jobs located here
- 9,147
- Daytime population
- 26,558Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alamosa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Alamosa area 3
- Alamosa County, CO16,581 people
- Conejos County, CO7,530 people
- Costilla County, CO3,607 people
Other markets based in Colorado 12
- Denver-Aurora-Centennial, CO metro area3,002,721 people
- Colorado Springs, CO metro area767,824 people
- Fort Collins-Loveland, CO metro area367,368 people
- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Pueblo, CO metro area169,356 people
- Grand Junction, CO metro area158,601 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Edwards, CO area55,135 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
Questions
How fast is the Alamosa, CO area growing?
Population estimates put the Alamosa area at 27,896 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 11,463 households.
How much do households in the Alamosa, CO area spend?
Households in the Alamosa area spend about $174.4M a year on rent and homeowner costs, $60.5M on groceries and $35.7M on food away from home. Set against the U.S., households in the Alamosa area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on clothing, shoes and related services (72).
Which business types have the highest market scores in the Alamosa, CO area?
The highest Groundwork market scores in the Alamosa area are for pet businesses (76); salons, barbers and spas (69); and real estate agents and brokers (64). The Alamosa area ranks #23 of 527 scored small-town markets for pet businesses.
How does the Alamosa, CO area compare with the U.S.?
The median household income in the Alamosa area is $51,237 a year, 37% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,700, against $332,700 for the U.S. For its number of households, the Alamosa area has the most map listings, relative to the U.S., for coffee shops and cafes (75% above the U.S. rate) and the fewest for real estate agents and brokers (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in the Alamosa area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alamosa area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Alamosa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.