Beauty and personal care · Small-town market · Colorado
Hair salons in the Alamosa, CO area
How the Alamosa, CO area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #139 of 538 scored small-town markets
#2 of 10 scored small-town markets based in Colorado
- Listings
- 19
- 3 chain locations (16%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.3M
- On personal care products and services · $813 a household
- Spending per listing
- $490K
- 14% above the U.S.
- Listings per 10k households
- 16.6
- 29% below the U.S.
- Population, 2025
- 27,896
- +2.1% since 2020
See the hair salons around any address in the Alamosa area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Alamosa area spend about $9.3M a year on personal care products and services, or $813 per household, 19% below the U.S. average. That works out to $490K per salon, 14% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Alamosa area has 19 hair salons on map listings as of September 2026. 3 of them (16%) are chain locations, against 14% across the U.S. That comes to 16.6 for every 10,000 households, 29% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in the Alamosa area, since they leave out counts under 3. Official counts also show 58 one-person businesses without payroll.
Between 2020 and 2025, the population of the Alamosa area grew 2.1%, slower than the U.S. (+3.1%). The Alamosa area scores 61 (upper middle) on the Groundwork market score for hair salons, ranking #139 of 538 scored small-town markets and #2 of 10 scored small-town markets based in Colorado.
How the Alamosa area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alamosa area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.6 | 22.5 | 23.4 |
| Spending per listing | $490K | $498K | $430K |
| Households per official establishment | n/a | 1,170 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.3% | +6.0% |
| Population growth, 2020–2025 | +2.1% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $813 | $1,118 | $1,005 |
| Median household income | $51,237 | $95,470 | $80,734 |
| Groundwork market score | 61 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 193 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Alamosa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Alamosa area
- Population, 2025 estimate
- 27,896+2.1% since 2020
- Households
- 11,463
- Median age
- 37.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 3,238 sq. mi.
- People per square mile
- 9
- Median household income
- $51,237
- Average household income
- $69,885
- Median home value
- $217,700
- Jobs located here
- 9,147
- Daytime population
- 26,558Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alamosa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for hair salons, numbered among those based in Colorado, with the Alamosa area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Steamboat Springs, CO | 61 | 34 | 20.4 | $544K | +0.9% | #136 of 538 |
| 2Alamosa, CO | 61 | 19 | 16.6 | $490K | +2.1% | #139 of 538 |
| 3Durango, CO | 61 | 53 | 21.7 | $482K | +2.2% | #140 of 538 |
| 4Breckenridge, CO | 57 | 38 | 24.4 | $492K | +1.1% | #185 of 538 |
| 5Cañon City, CO | 57 | 38 | 21.1 | $417K | +2.4% | #190 of 538 |
| 6Montrose, CO | 57 | 41 | 22.7 | $412K | +4.1% | #192 of 538 |
| 7Fort Morgan, CO | 57 | 28 | 25.3 | $357K | +4.2% | #195 of 538 |
| 8Rifle, CO | 53 | 81 | 24.8 | $442K | +1.2% | #242 of 538 |
| 9Edwards, CO | 47 | 55 | 24.9 | $472K | −2.4% | #308 of 538 |
| 10Sterling, CO | 41 | 15 | 18.3 | $456K | −2.7% | #364 of 538 |
Other business types in the Alamosa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons61
- Barbershops
- Nail salons
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Alamosa, CO area?
Map listings as of September 2026 show 19 hair salons in the Alamosa area. 3 of them (16%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Alamosa area: counts under 3 are left out. Official counts list 58 one-person businesses without payroll.
How much do households in the Alamosa, CO area spend on personal care products and services?
About $9.3M a year, or $813 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 19 hair salons on map listings, it comes to $490K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 11,463 households in the Alamosa area and national spending patterns by income.
How does the Alamosa, CO area compare with the U.S. for hair salons?
The Alamosa area has 16.6 hair salons per 10,000 households, 29% below the U.S. rate of 23.4. Spending per salon is $490K, 14% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Alamosa area would have about 22, against 19 on map listings.
How fast is the Alamosa, CO area growing?
Population estimates put the Alamosa area at 27,896 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 11,463 households. Median household income in the Alamosa area is $51,237, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alamosa area scores 61 for hair salons (upper middle), #139 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alamosa area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Alamosa area
Screening a site or an acquisition in the Alamosa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.