Beauty and personal care · Small-town market · Colorado
Salons, barbers and spas in the Alamosa, CO area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Alamosa, CO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #57 of 538 scored small-town markets
#1 of 10 scored small-town markets based in Colorado
- Listings
- 29
- 5 chain locations (17%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On personal care products and services · $813 a household
- Spending per listing
- $321K
- 51% above the U.S.
- Listings per 10k households
- 25.3
- 46% below the U.S.
- Population, 2025
- 27,896
- +2.1% since 2020
See the salons, barbers and spas around any address in the Alamosa area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 29 salons, barbers and spas in the Alamosa area. Chain locations make up 17% of them, against 15% across the U.S. That is 25.3 per 10,000 households, 46% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Alamosa area comes to about $9.3M a year: $813 per household, 19% below the U.S. average. That works out to $321K per business, 51% above the U.S. figure of $213K.
Official counts show 5 businesses with payroll classed as personal care services in the Alamosa area in 2023. That is one for every 2,293 households, against one for every 804 across the U.S. Official counts also show 93 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as personal care services in the Alamosa area.
Population estimates put the population change in the Alamosa area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Alamosa area scores 69 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #57 of 538 scored small-town markets and #1 of 10 scored small-town markets based in Colorado. That puts it in the top quarter of small-town markets.
How the Alamosa area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alamosa area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.3 | 49.6 | 47.2 |
| Spending per listing | $321K | $226K | $213K |
| Households per official establishment | 2,293 | 616 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.5% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $813 | $1,118 | $1,005 |
| Median household income | $51,237 | $95,470 | $80,734 |
| Groundwork market score | 69 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 12
- Annual payroll, 2023
- $382K
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 295 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as personal care services in the Alamosa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Alamosa area
- Population, 2025 estimate
- 27,896+2.1% since 2020
- Households
- 11,463
- Median age
- 37.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 3,238 sq. mi.
- People per square mile
- 9
- Median household income
- $51,237
- Average household income
- $69,885
- Median home value
- $217,700
- Jobs located here
- 9,147
- Daytime population
- 26,558Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alamosa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for salons, barbers and spas, numbered among those based in Colorado, with the Alamosa area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamosa, CO | 69 | 29 | 25.3 | $321K | +2.1% | #57 of 538 |
| 2Fort Morgan, CO | 64 | 46 | 41.6 | $217K | +4.2% | #102 of 538 |
| 3Cañon City, CO | 55 | 69 | 38.4 | $230K | +2.4% | #213 of 538 |
| 4Steamboat Springs, CO | 51 | 75 | 45.0 | $247K | +0.9% | #257 of 538 |
| 5Montrose, CO | 49 | 83 | 45.9 | $203K | +4.1% | #292 of 538 |
| 6Rifle, CO | 47 | 161 | 49.4 | $223K | +1.2% | #314 of 538 |
| 7Durango, CO | 47 | 121 | 49.6 | $211K | +2.2% | #315 of 538 |
| 8Breckenridge, CO | 45 | 88 | 56.5 | $213K | +1.1% | #333 of 538 |
| 9Sterling, CO | 34 | 33 | 40.2 | $207K | −2.7% | #452 of 538 |
| 10Edwards, CO | 29 | 143 | 64.8 | $181K | −2.4% | #491 of 538 |
Other business types in the Alamosa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons61
- Barbershops
- Nail salons
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Alamosa, CO area?
There are 29 salons, barbers and spas on map listings in the Alamosa area as of September 2026. 5 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Another 93 one-person businesses have no payroll, by official counts.
How much do households in the Alamosa, CO area spend on personal care products and services?
About $9.3M a year, or $813 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 29 salons, barbers and spas on map listings, it comes to $321K per business. It is estimated from the incomes of the 11,463 households in the Alamosa area and national spending patterns by income.
How does the Alamosa, CO area compare with the U.S. for salons, barbers and spas?
The Alamosa area has 25.3 salons, barbers and spas per 10,000 households, 46% below the U.S. rate of 47.2. Spending per business is $321K, 51% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Alamosa area would have about 44, against 29 on map listings. There is one business with payroll in the industry for every 2,293 households, against one for every 804 across the U.S.
How fast is the Alamosa, CO area growing?
Population estimates put the Alamosa area at 27,896 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 11,463 households. Median household income in the Alamosa area is $51,237, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alamosa area scores 69 for salons, barbers and spas (upper middle), #57 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alamosa area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Alamosa area
Screening a site or an acquisition in the Alamosa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alamosa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.