Groundwork

Clothing and laundry · Metro area · South Carolina

Clothing and shoe stores in the Columbia, SC metro area

The clothing and shoe stores in the Columbia, SC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #230 of 387 scored metro areas
#3 of 8 scored metro areas based in South Carolina

Listings
534
234 chain locations (44%)
Official establishments
272
−8.9% since 2019
Household spending a year
$618.6M
On clothing, shoes and related services · $1,822 a household
Spending per listing
$1.2M
9% below the U.S.
Listings per 10k households
15.7
3% below the U.S.
Population, 2025
879,918
+6.0% since 2020

See the clothing and shoe stores around any address in the Columbia metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Columbia metro area spend about $618.6M a year on clothing, shoes and related services, or $1,822 per household, 11% below the U.S. average. That is about $1.2M of household spending for each store on map listings, 9% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 534 clothing and shoe stores on map listings in the Columbia metro area as of September 2026. Chain locations make up 44% of them, against 44% across the U.S. Per 10,000 households, that is 15.7, 3% below the U.S. rate of 16.2.

In 2023, official counts showed 272 businesses with payroll in the Columbia metro area classed as clothing and shoe stores, down 8.9% from 2019. That is one for every 1,249 households, against one for every 1,273 across the U.S. Official counts also show 580 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $4M have gone to businesses classed as clothing and shoe stores in the Columbia metro area.

Between 2020 and 2025, the population of the Columbia metro area grew 6.0%, faster than the U.S. (+3.1%). The Columbia metro area scores 46 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #230 of 387 scored metro areas and #3 of 8 scored metro areas based in South Carolina.

How the Columbia metro area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Columbia, SC metro area compared with South Carolina and the U.S.
MeasureColumbia metro areaSouth CarolinaU.S.
Listings per 10k households15.717.316.2
Spending per listing$1.2M$1.1M$1.3M
Households per official establishment1,2491,0931,273
Official establishment growth, 2019–2023−8.9%−7.5%−12.2%
Population growth, 2020–2025+6.0%+8.5%+3.1%
Spending per household on clothing, shoes and related services$1,822$1,838$2,055
Median household income$68,359$69,324$80,734
Groundwork market score4634

Official counts and lending

Businesses

Official establishments, 2019 to 2023
272−8.9% over the period
Employees, 2023
3,753
Annual payroll, 2023
$108.4M
One-person businesses, 2023
580Businesses with no payroll
Map listings, September 2026
534234 chain locations
Listings at the U.S. rate for this spending
487The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$4M

SBA-backed loans to businesses classed as clothing and shoe stores in the Columbia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Columbia metro area

Population, 2025 estimate
879,918+6.0% since 2020
Households
339,601
Median age
39.2
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
3,703 sq. mi.
People per square mile
229
Median household income
$68,359+22.1% vs. 2015–2019, before inflation
Average household income
$92,243
Median home value
$232,400
Jobs located here
410,492
Daytime population
894,123Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Columbia metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across South Carolina

Every South Carolina market ranked →

The highest-scoring metro areas in South Carolina for clothing and shoe stores, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Columbia metro area marked.

Top metro areas in South Carolina

Metro areas in South Carolina ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Charlotte-Concord-Gastonia, NC-SC591,73416.1$1.3M+10.1%#142 of 387
1Greenville-Anderson-Greer, SC5656814.8$1.3M+9.0%#169 of 387
2Spartanburg, SC5521414.9$1.2M+14.3%#176 of 387
3Columbia, SC4653415.7$1.2M+6.0%#230 of 387
4Charleston-North Charleston, SC4273822.0$927K+10.7%#258 of 387
Augusta-Richmond County, GA-SC3942418.3$1M+4.7%#274 of 387
5Hilton Head Island-Bluffton-Port Royal, SC3824125.2$810K+12.0%#283 of 387
6Sumter, SC276215.1$1.1M−0.3%#329 of 387
7Myrtle Beach-Conway-North Myrtle Beach, SC2545728.8$612K+20.9%#343 of 387
8Florence, SC1318123.1$726K+0.9%#377 of 387

Other business types in the Columbia metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Columbia, SC metro area?

As of September 2026, map listings count 534 clothing and shoe stores in the Columbia metro area. 234 of them (44%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 272 businesses with payroll classed as clothing and shoe stores in 2023, down 8.9% from 2019. Another 580 one-person businesses have no payroll, by official counts.

How much do households in the Columbia, SC metro area spend on clothing, shoes and related services?

About $618.6M a year, or $1,822 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 534 clothing and shoe stores on map listings, it comes to $1.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 339,601 households in the Columbia metro area and national spending patterns by income.

How does the Columbia, SC metro area compare with the U.S. for clothing and shoe stores?

The Columbia metro area has 15.7 clothing and shoe stores per 10,000 households, 3% below the U.S. rate of 16.2. Spending per store is $1.2M, 9% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Columbia metro area would have about 487, against 534 on map listings. There is one business with payroll in the industry for every 1,249 households, against one for every 1,273 across the U.S. The official count fell 8.9% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Columbia, SC metro area growing?

Population estimates put the Columbia metro area at 879,918 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 339,601 households. Median household income in the Columbia metro area is $68,359, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbia metro area scores 46 for clothing and shoe stores (lower middle), #230 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Columbia metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Columbia metro area

Screening a site or an acquisition in the Columbia metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.