Funeral services · Small-town market · Oklahoma
Funeral homes in the Stillwater, OK area
How the Stillwater, OK area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #60 of 365 scored small-town markets
#4 of 12 scored small-town markets based in Oklahoma
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $3.6M
- On funerals · $111 a household
- Spending per listing
- $601K
- 11% below the U.S.
- Listings per 10k households
- 1.8
- 14% below the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the funeral homes around any address in the Stillwater area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Stillwater area spend about $3.6M a year on funerals, or $111 per household, 23% below the U.S. average. That works out to $601K per home, 11% below the U.S. figure of $679K.
The Stillwater area has 6 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 1.8, 14% below the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in the Stillwater area was 4 in 2023. That is one for every 8,152 households, against one for every 8,510 across the U.S.
Population estimates show the Stillwater area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). For funeral homes, the Stillwater area has a Groundwork market score of 70 (upper middle): #60 of 365 scored small-town markets and #4 of 12 scored small-town markets based in Oklahoma. That puts it in the top quarter of small-town markets.
How the Stillwater area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stillwater area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 2.9 | 2.1 |
| Spending per listing | $601K | $462K | $679K |
| Households per official establishment | 8,152 | 6,456 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on funerals | $111 | $132 | $143 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 70 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 24
- Annual payroll, 2023
- $742K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Stillwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stillwater area
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stillwater area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for funeral homes, numbered among those based in Oklahoma, with the Stillwater area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bartlesville, OK | 82 | 7 | 3.3 | $509K | +2.7% | #23 of 365 |
| 2Durant, OK | 73 | 5 | 2.7 | $531K | +10.9% | #50 of 365 |
| 3Duncan, OK | 71 | 7 | 4.0 | $405K | +3.4% | #59 of 365 |
| 4Stillwater, OK | 70 | 6 | 1.8 | $601K | +2.8% | #60 of 365 |
| 5Shawnee, OK | 63 | 7 | 2.6 | $531K | +3.5% | #100 of 365 |
| 6McAlester, OK | 58 | 5 | 2.8 | $535K | −1.1% | #126 of 365 |
| 7Ponca City, OK | 58 | 7 | 4.2 | $378K | −0.3% | #130 of 365 |
| 8Weatherford, OK | 40 | 5 | 3.3 | $404K | −0.7% | #241 of 365 |
| 9Muskogee, OK | 37 | 12 | 4.7 | $283K | +0.7% | #266 of 365 |
| 10Ardmore, OK | 32 | 10 | 5.3 | $260K | +1.8% | #303 of 365 |
Other business types in the Stillwater area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes70
Questions
How many funeral homes are in the Stillwater, OK area?
Map listings as of September 2026 show 6 funeral homes in the Stillwater area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Stillwater, OK area spend on funerals?
About $3.6M a year, or $111 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $601K per home. It is estimated from the incomes of the 32,609 households in the Stillwater area and national spending patterns by income.
How does the Stillwater, OK area compare with the U.S. for funeral homes?
The Stillwater area has 1.8 funeral homes per 10,000 households, 14% below the U.S. rate of 2.1. Spending per home is $601K, 11% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Stillwater area would have about 5, against 6 on map listings. There is one business with payroll in the industry for every 8,152 households, against one for every 8,510 across the U.S.
How fast is the Stillwater, OK area growing?
Population estimates put the Stillwater area at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in the Stillwater area is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stillwater area scores 70 for funeral homes (upper middle), #60 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stillwater area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Stillwater area
Screening a site or an acquisition in the Stillwater area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.