Home services · Small-town market · Oklahoma
Home repair companies in the Stillwater, OK area
How the Stillwater, OK area compares with other small-town markets and the U.S. for home repair companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #349 of 526 scored small-town markets
#11 of 17 scored small-town markets based in Oklahoma
- Listings
- 44
- 2 chain locations (5%)
- Official establishments
- 51
- −8.9% since 2019
- Household spending a year
- $79.8M
- On home repairs, maintenance and insurance · $2,446 a household
- Spending per listing
- $1.8M
- 25% below the U.S.
- Listings per 10k households
- 13.5
- 9% above the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the home repair companies around any address in the Stillwater area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Stillwater area spend about $79.8M a year on home repairs, maintenance and insurance, or $2,446 per household, 19% below the U.S. average. That works out to $1.8M per company, 25% below the U.S. figure of $2.4M.
The Stillwater area has 44 home repair companies on map listings as of September 2026. Of those, 2 are chain locations, or 5%, against 4% across the U.S. That is 13.5 per 10,000 households, 9% above the U.S. rate of 12.4.
In 2023, official counts showed 51 businesses with payroll in the Stillwater area classed as plumbing, HVAC, electrical and roofing contractors, down 8.9% from 2019. That is one for every 639 households, against one for every 587 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $600K has gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Stillwater area.
Population estimates put the population change in the Stillwater area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). The Groundwork market score for home repair companies in the Stillwater area is 43 (lower middle), #349 of 526 scored small-town markets and #11 of 17 scored small-town markets based in Oklahoma.
How the Stillwater area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stillwater area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 14.8 | 12.4 |
| Spending per listing | $1.8M | $1.8M | $2.4M |
| Households per official establishment | 639 | 494 | 587 |
| Official establishment growth, 2019–2023 | −8.9% | +12.8% | +9.6% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,446 | $2,707 | $3,018 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 43 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 51−8.9% over the period
- Employees, 2023
- 332
- Annual payroll, 2023
- $16.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 442 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $600K
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Stillwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stillwater area
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stillwater area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for home repair companies, numbered among those based in Oklahoma, with the Stillwater area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tahlequah, OK | 70 | 19 | 10.2 | $2.4M | +4.5% | #56 of 526 |
| 2McAlester, OK | 60 | 13 | 7.3 | $3.4M | −1.1% | #136 of 526 |
| 3Durant, OK | 60 | 19 | 10.3 | $2.5M | +10.9% | #140 of 526 |
| 4Altus, OK | 56 | 10 | 10.2 | $2.6M | +0.1% | #188 of 526 |
| 5Shawnee, OK | 55 | 31 | 11.5 | $2.2M | +3.5% | #203 of 526 |
| 6Duncan, OK | 53 | 20 | 11.4 | $2.3M | +3.4% | #228 of 526 |
| 7Ada, OK | 53 | 18 | 11.9 | $2.2M | +1.2% | #231 of 526 |
| 8Muskogee, OK | 47 | 28 | 10.9 | $2.2M | +0.7% | #300 of 526 |
| 9Bartlesville, OK | 46 | 40 | 19.1 | $1.4M | +2.7% | #322 of 526 |
| 10Miami, OK | 45 | 13 | 10.9 | $2.1M | +0.7% | #327 of 526 |
| 11Stillwater, OK | 43 | 44 | 13.5 | $1.8M | +2.8% | #349 of 526 |
Other business types in the Stillwater area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades43
- HVAC and plumbing39
- Electricians45
- Roofing and gutters67
- Lawn, cleaning and pest control40
- Landscaping and lawn care45
- House cleaning57
- Pest control49
Real estate
Funeral services
Questions
How many home repair companies are in the Stillwater, OK area?
Map listings as of September 2026 show 44 home repair companies in the Stillwater area. 2 of them (5%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 51 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, down 8.9% from 2019.
How much do households in the Stillwater, OK area spend on home repairs, maintenance and insurance?
About $79.8M a year, or $2,446 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 44 home repair companies on map listings, it comes to $1.8M per company. It is estimated from the incomes of the 32,609 households in the Stillwater area and national spending patterns by income.
How does the Stillwater, OK area compare with the U.S. for home repair companies?
The Stillwater area has 13.5 home repair companies per 10,000 households, 9% above the U.S. rate of 12.4. Spending per company is $1.8M, 25% below the U.S. figure of $2.4M. At the U.S. ratio of home repair companies to household spending, the Stillwater area would have about 33, against 44 on map listings. There is one business with payroll in the industry for every 639 households, against one for every 587 across the U.S. The official count fell 8.9% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Stillwater, OK area growing?
Population estimates put the Stillwater area at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in the Stillwater area is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stillwater area scores 43 for home repair companies (lower middle), #349 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stillwater area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Stillwater area
Screening a site or an acquisition in the Stillwater area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.