Pets · Small-town market · Oklahoma
Veterinarians in the Stillwater, OK area
Competitor counts, household spending and official business counts for veterinarians in the Stillwater, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #351 of 398 scored small-town markets
#11 of 14 scored small-town markets based in Oklahoma
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $24.2M
- On pets · $741 a household
- Spending per listing
- $1.1M
- 60% below the U.S.
- Listings per 10k households
- 6.7
- Twice the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the veterinarians around any address in the Stillwater area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For veterinarians, the Stillwater area has a Groundwork market score of 27 (lower middle): #351 of 398 scored small-town markets and #11 of 14 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 22 veterinarians in the Stillwater area. One of them (5%) is a chain location, against 19% across the U.S. That comes to 6.7 for every 10,000 households, twice the U.S. rate of 3.3.
Households in the Stillwater area spend about $24.2M a year on pets, or $741 per household, 18% below the U.S. average. That is about $1.1M of household spending for each clinic on map listings, 60% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
The official count of businesses with payroll classed as veterinary services in the Stillwater area was 14 in 2023. That is one for every 2,329 households, against one for every 3,767 across the U.S. Population estimates put the population change in the Stillwater area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How the Stillwater area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stillwater area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 4.6 | 3.3 |
| Spending per listing | $1.1M | $1.8M | $2.7M |
| Households per official establishment | 2,329 | 2,775 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +6.8% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on pets | $741 | $832 | $909 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 27 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 148
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Stillwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stillwater area
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stillwater area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for veterinarians, numbered among those based in Oklahoma, with the Stillwater area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ardmore, OK | 74 | 6 | 3.2 | $2.5M | +1.8% | #34 of 398 |
| 2Durant, OK | 72 | 7 | 3.8 | $2M | +10.9% | #53 of 398 |
| 3Ada, OK | 59 | 5 | 3.3 | $2.4M | +1.2% | #130 of 398 |
| 4Tahlequah, OK | 48 | 8 | 4.3 | $1.7M | +4.5% | #220 of 398 |
| 5Shawnee, OK | 47 | 14 | 5.2 | $1.5M | +3.5% | #231 of 398 |
| 6Bartlesville, OK | 44 | 10 | 4.8 | $1.7M | +2.7% | #244 of 398 |
| 7Muskogee, OK | 42 | 13 | 5.1 | $1.4M | +0.7% | #255 of 398 |
| 8Ponca City, OK | 41 | 8 | 4.8 | $1.6M | −0.3% | #260 of 398 |
| 9Duncan, OK | 41 | 9 | 5.1 | $1.6M | +3.4% | #261 of 398 |
| 10McAlester, OK | 33 | 8 | 4.5 | $1.6M | −1.1% | #318 of 398 |
| 11Stillwater, OK | 27 | 22 | 6.7 | $1.1M | +2.8% | #351 of 398 |
Other business types in the Stillwater area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses32
- Veterinarians27
- Pet grooming and boarding52
- Pet stores68
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Stillwater, OK area?
There are 22 veterinarians on map listings in the Stillwater area as of September 2026. One of them (5%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 14 businesses with payroll classed as veterinary services in 2023.
How much do households in the Stillwater, OK area spend on pets?
About $24.2M a year, or $741 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 22 veterinarians on map listings, it comes to $1.1M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 32,609 households in the Stillwater area and national spending patterns by income.
How does the Stillwater, OK area compare with the U.S. for veterinarians?
The Stillwater area has 6.7 veterinarians per 10,000 households, twice the U.S. rate of 3.3. Spending per clinic is $1.1M, 60% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, the Stillwater area would have about 9, against 22 on map listings. There is one business with payroll in the industry for every 2,329 households, against one for every 3,767 across the U.S.
How fast is the Stillwater, OK area growing?
Population estimates put the Stillwater area at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in the Stillwater area is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stillwater area scores 27 for veterinarians (lower middle), #351 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stillwater area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Stillwater area
Screening a site or an acquisition in the Stillwater area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.