Groundwork

Clothing and laundry · Small-town market · Ohio

Clothing and shoe stores in the Ashland, OH area

The clothing and shoe stores in the Ashland, OH area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #49 of 536 scored small-town markets
#4 of 29 scored small-town markets based in Ohio

Listings
14
4 chain locations (29%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$36.9M
On clothing, shoes and related services · $1,781 a household
Spending per listing
$2.6M
2.1 times the U.S.
Listings per 10k households
6.8
58% below the U.S.
Population, 2025
52,523
+0.1% since 2020

See the clothing and shoe stores around any address in the Ashland area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ashland area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Ashland area scores 76 (high) on the Groundwork market score for clothing and shoe stores, ranking #49 of 536 scored small-town markets and #4 of 29 scored small-town markets based in Ohio. That puts it in the top 10% of small-town markets for clothing and shoe stores.

Household spending on clothing, shoes and related services in the Ashland area comes to about $36.9M a year: $1,781 per household, 13% below the U.S. average. That is about $2.6M of household spending for each store on map listings, 2.1 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 14 clothing and shoe stores on map listings in the Ashland area as of September 2026. 4 of them (29%) are chain locations, against 44% across the U.S. That comes to 6.8 for every 10,000 households, 58% below the U.S. rate of 16.2.

In 2023, official counts showed 3 businesses with payroll in the Ashland area classed as clothing and shoe stores. That is one for every 6,907 households, against one for every 1,273 across the U.S. Population estimates show the Ashland area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Ashland area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Ashland, OH area compared with Ohio and the U.S.
MeasureAshland areaOhioU.S.
Listings per 10k households6.812.916.2
Spending per listing$2.6M$1.5M$1.3M
Households per official establishment6,9071,6771,273
Official establishment growth, 2019–2023n/a−13.4%−12.2%
Population growth, 2020–2025+0.1%+0.9%+3.1%
Spending per household on clothing, shoes and related services$1,781$1,954$2,055
Median household income$69,860$71,389$80,734
Groundwork market score7661

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
29
Annual payroll, 2023
$161K
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
144 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Ashland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Ashland area

Population, 2025 estimate
52,523+0.1% since 2020
Households
20,720
Median age
42.2
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
423 sq. mi.
People per square mile
124
Median household income
$69,860+32.3% vs. 2015–2019, before inflation
Average household income
$82,890
Median home value
$186,800
Jobs located here
18,646
Daytime population
47,965Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Ashland area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Ashland area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for clothing and shoe stores, numbered among those based in Ohio, with the Ashland area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Mount Vernon, OH82177.2$2.7M+1.9%#20 of 536
2Sidney, OH79136.9$2.8M−0.2%#31 of 536
3Urbana, OH76106.4$2.9M+0.2%#46 of 536
4Ashland, OH76146.8$2.6M+0.1%#49 of 536
5Marion, OH75156.1$2.9M−0.4%#56 of 536
6Coshocton, OH75106.8$2.5M+1.6%#58 of 536
7Norwalk, OH72177.2$2.5M−0.4%#80 of 536
8Wilmington, OH72148.4$2.2M+0.6%#81 of 536
9Van Wert, OH72108.7$2.1M+0.3%#83 of 536
10Bellefontaine, OH72189.2$2M+0.4%#84 of 536

Other business types in the Ashland area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Ashland, OH area?

As of September 2026, map listings count 14 clothing and shoe stores in the Ashland area. 4 of them (29%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 3 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 32 one-person businesses without payroll.

How much do households in the Ashland, OH area spend on clothing, shoes and related services?

About $36.9M a year, or $1,781 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 14 clothing and shoe stores on map listings, it comes to $2.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 20,720 households in the Ashland area and national spending patterns by income.

How does the Ashland, OH area compare with the U.S. for clothing and shoe stores?

The Ashland area has 6.8 clothing and shoe stores per 10,000 households, 58% below the U.S. rate of 16.2. Spending per store is $2.6M, 2.1 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Ashland area would have about 29, against 14 on map listings. There is one business with payroll in the industry for every 6,907 households, against one for every 1,273 across the U.S.

How fast is the Ashland, OH area growing?

Population estimates put the Ashland area at 52,523 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 20,720 households. Median household income in the Ashland area is $69,860, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ashland area scores 76 for clothing and shoe stores (high), #49 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Ashland area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Ashland area

Screening a site or an acquisition in the Ashland area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Ashland area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.