Real estate · Metro area · Iowa
Property management companies in the Waterloo-Cedar Falls, IA metro area
How the Waterloo-Cedar Falls, IA metro area compares with other metro areas and the U.S. for property management companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #232 of 374 scored metro areas
#5 of 8 scored metro areas based in Iowa
- Listings
- 14
- 0 chain locations (0%)
- Official establishments
- 31
- Businesses with payroll, 2023
- Household spending a year
- $946.5M
- On rent and homeowner costs · $13,639 a household
- Housing spending per listing (U.S. = 100)
- 122
- 22% above the U.S.
- Listings per 10k households
- 2.0
- 33% below the U.S.
- Population, 2025
- 169,189
- +0.5% since 2020
See the property management companies around any address in the Waterloo-Cedar Falls metro area
The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 14 property management companies in the Waterloo-Cedar Falls metro area. None of them are chain locations, against 4% across the U.S. That is 2.0 per 10,000 households, 33% below the U.S. rate of 3.0.
Household spending on rent and homeowner costs in the Waterloo-Cedar Falls metro area comes to about $946.5M a year: $13,639 per household, 18% below the U.S. average. Housing spending per company is 22% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in.
Official counts show 31 businesses with payroll classed as residential and commercial property managers in the Waterloo-Cedar Falls metro area in 2023. That is one for every 2,239 households, against one for every 1,638 across the U.S.
Population estimates show the Waterloo-Cedar Falls metro area grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Waterloo-Cedar Falls metro area scores 44 (lower middle) on the Groundwork market score for property management companies, ranking #232 of 374 scored metro areas and #5 of 8 scored metro areas based in Iowa.
How the Waterloo-Cedar Falls metro area compares
The same measures for Iowa and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Waterloo-Cedar Falls metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 2.0 | 3.0 |
| Housing spending per listing (U.S. = 100) | 122 | 124 | 100 |
| Households per official establishment | 2,239 | 3,110 | 1,638 |
| Official establishment growth, 2019–2023 | n/a | +2.9% | +11.4% |
| Population growth, 2020–2025 | +0.5% | +1.5% | +3.1% |
| Spending per household on rent and homeowner costs | $13,639 | $14,016 | $16,661 |
| Median household income | $70,811 | $75,059 | $80,734 |
| Groundwork market score | 44 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31
- Employees, 2023
- 163
- Annual payroll, 2023
- $7.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 140 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as residential and commercial property managers in the Waterloo-Cedar Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waterloo-Cedar Falls metro area
- Population, 2025 estimate
- 169,189+0.5% since 2020
- Households
- 69,396
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,503 sq. mi.
- People per square mile
- 112
- Median household income
- $70,811+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,709
- Median home value
- $194,800
- Jobs located here
- 88,619
- Daytime population
- 179,403Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waterloo-Cedar Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.
Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardProperty management across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for property management companies, numbered among those based in Iowa (a market based in another state is listed without a number), with the Waterloo-Cedar Falls metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dubuque, IA | 63 | 6 | 1.5 | 173 | +0.1% | #73 of 374 |
| Omaha, NE-IA | 63 | 83 | 2.1 | 125 | +4.2% | #75 of 374 |
| 2Des Moines-West Des Moines, IA | 62 | 73 | 2.5 | 109 | +6.7% | #83 of 374 |
| 3Davenport-Moline-Rock Island, IA-IL | 59 | 24 | 1.5 | 168 | −0.9% | #103 of 374 |
| 4Sioux City, IA-NE-SD | 49 | 12 | 2.2 | 115 | +1.0% | #195 of 374 |
| 5Waterloo-Cedar Falls, IA | 44 | 14 | 2.0 | 122 | +0.5% | #232 of 374 |
| 6Cedar Rapids, IA | 44 | 35 | 3.1 | 84 | +1.0% | #236 of 374 |
| 7Iowa City, IA | 40 | 22 | 3.0 | 85 | +4.1% | #267 of 374 |
| 8Ames, IA | 24 | 24 | 4.8 | 52 | +2.2% | #367 of 374 |
Other business types in the Waterloo-Cedar Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate54
- Real estate agents and brokers53
- Property management44
- Mortgage brokers and lenders60
- Home inspectors27
Funeral services
Questions
How many property management companies are in the Waterloo-Cedar Falls, IA metro area?
The Waterloo-Cedar Falls metro area has 14 property management companies on map listings as of September 2026. None of them are chain locations. The listings count property management companies. Official counts show 31 businesses with payroll classed as residential and commercial property managers in 2023.
How much do households in the Waterloo-Cedar Falls, IA metro area spend on rent and homeowner costs?
About $946.5M a year, or $13,639 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 14 property management companies on map listings, housing spending per company is 22% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in. It is estimated from the incomes of the 69,396 households in the Waterloo-Cedar Falls metro area and national spending patterns by income.
How does the Waterloo-Cedar Falls, IA metro area compare with the U.S. for property management companies?
The Waterloo-Cedar Falls metro area has 2.0 property management companies per 10,000 households, 33% below the U.S. rate of 3.0. The index of housing spending per company is 122, where 100 is the U.S. At the national ratio of property management companies to household spending, the Waterloo-Cedar Falls metro area would have about 17, against 14 on map listings. There is one business with payroll in the industry for every 2,239 households, against one for every 1,638 across the U.S.
How fast is the Waterloo-Cedar Falls, IA metro area growing?
Population estimates put the Waterloo-Cedar Falls metro area at 169,189 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 69,396 households. The median household income in the Waterloo-Cedar Falls metro area is $70,811 a year, 12% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waterloo-Cedar Falls metro area scores 44 for property management companies (lower middle), #232 of 374 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waterloo-Cedar Falls metro area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for property management companies · All 56 business types in the Waterloo-Cedar Falls metro area
Screening a site or an acquisition in the Waterloo-Cedar Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.