Health care · Metro area · Iowa
Physical therapy clinics in the Waterloo-Cedar Falls, IA metro area
The physical therapy clinics in the Waterloo-Cedar Falls, IA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #318 of 386 scored metro areas
#8 of 8 scored metro areas based in Iowa
- Listings
- 61
- 14 chain locations (23%)
- Official establishments
- 27
- +28.6% since 2019
- Household spending a year
- $94.6M
- On medical and dental services · $1,363 a household
- Spending per listing
- $1.6M
- 35% below the U.S.
- Listings per 10k households
- 8.8
- 63% above the U.S.
- Population, 2025
- 169,189
- +0.5% since 2020
See the physical therapy clinics around any address in the Waterloo-Cedar Falls metro area
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For physical therapy clinics, the Waterloo-Cedar Falls metro area has a Groundwork market score of 34 (lower middle): #318 of 386 scored metro areas and #8 of 8 scored metro areas based in Iowa. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 61 physical therapy clinics in the Waterloo-Cedar Falls metro area. 14 of them (23%) are chain locations, against 23% across the U.S. Per 10,000 households, that is 8.8, 63% above the U.S. rate of 5.4.
Household spending on medical and dental services in the Waterloo-Cedar Falls metro area comes to about $94.6M a year: $1,363 per household, 6% above the U.S. average. Spread across 61 physical therapy clinics, that is $1.6M per clinic, 35% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade.
In 2023, official counts showed 27 businesses with payroll in the Waterloo-Cedar Falls metro area classed as physical, occupational and speech therapists, up 28.6% from 2019. That is one for every 2,570 households, against one for every 2,482 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $236K has gone to businesses classed as physical, occupational and speech therapists in the Waterloo-Cedar Falls metro area. Between 2020 and 2025, the population of the Waterloo-Cedar Falls metro area grew 0.5%, slower than the U.S. (+3.1%).
How the Waterloo-Cedar Falls metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waterloo-Cedar Falls metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 5.9 | 5.4 |
| Spending per listing | $1.6M | $2.4M | $2.4M |
| Households per official establishment | 2,570 | 2,626 | 2,482 |
| Official establishment growth, 2019–2023 | +28.6% | +25.9% | +23.1% |
| Population growth, 2020–2025 | +0.5% | +1.5% | +3.1% |
| Spending per household on medical and dental services | $1,363 | $1,412 | $1,288 |
| Median household income | $70,811 | $75,059 | $80,734 |
| Groundwork market score | 34 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+28.6% over the period
- Employees, 2023
- 447
- Annual payroll, 2023
- $20.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6114 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $236K
SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Waterloo-Cedar Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waterloo-Cedar Falls metro area
- Population, 2025 estimate
- 169,189+0.5% since 2020
- Households
- 69,396
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,503 sq. mi.
- People per square mile
- 112
- Median household income
- $70,811+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,709
- Median home value
- $194,800
- Jobs located here
- 88,619
- Daytime population
- 179,403Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waterloo-Cedar Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for physical therapy clinics, numbered among those based in Iowa (a market based in another state is listed without a number), with the Waterloo-Cedar Falls metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ames, IA | 60 | 24 | 4.8 | $2.9M | +2.2% | #116 of 386 |
| Omaha, NE-IA | 60 | 224 | 5.7 | $2.6M | +4.2% | #120 of 386 |
| 2Cedar Rapids, IA | 59 | 62 | 5.4 | $2.7M | +1.0% | #130 of 386 |
| 3Iowa City, IA | 55 | 48 | 6.6 | $2.2M | +4.1% | #156 of 386 |
| 4Des Moines-West Des Moines, IA | 48 | 243 | 8.2 | $1.9M | +6.7% | #209 of 386 |
| 5Davenport-Moline-Rock Island, IA-IL | 40 | 106 | 6.6 | $2.1M | −0.9% | #263 of 386 |
| 6Sioux City, IA-NE-SD | 39 | 42 | 7.6 | $1.8M | +1.0% | #278 of 386 |
| 7Dubuque, IA | 37 | 29 | 7.1 | $2M | +0.1% | #295 of 386 |
| 8Waterloo-Cedar Falls, IA | 34 | 61 | 8.8 | $1.6M | +0.5% | #318 of 386 |
Other business types in the Waterloo-Cedar Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in the Waterloo-Cedar Falls, IA metro area?
The Waterloo-Cedar Falls metro area has 61 physical therapy clinics on map listings as of September 2026. 14 of them (23%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 27 businesses with payroll classed as physical, occupational and speech therapists in 2023, up 28.6% from 2019.
How much do households in the Waterloo-Cedar Falls, IA metro area spend on medical and dental services?
About $94.6M a year, or $1,363 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 61 physical therapy clinics on map listings, it comes to $1.6M per clinic. The spending figure covers all medical and dental services, not only physical therapy clinics. It is estimated from the incomes of the 69,396 households in the Waterloo-Cedar Falls metro area and national spending patterns by income.
How does the Waterloo-Cedar Falls, IA metro area compare with the U.S. for physical therapy clinics?
The Waterloo-Cedar Falls metro area has 8.8 physical therapy clinics per 10,000 households, 63% above the U.S. rate of 5.4. Spending per clinic is $1.6M, 35% below the U.S. figure of $2.4M. At the national ratio of physical therapy clinics to household spending, the Waterloo-Cedar Falls metro area would have about 39, against 61 on map listings. There is one business with payroll in the industry for every 2,570 households, against one for every 2,482 across the U.S. The official count rose 28.6% from 2019 to 2023, against +23.1% for the U.S.
How fast is the Waterloo-Cedar Falls, IA metro area growing?
Population estimates put the Waterloo-Cedar Falls metro area at 169,189 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 69,396 households. The median household income in the Waterloo-Cedar Falls metro area is $70,811 a year, 12% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waterloo-Cedar Falls metro area scores 34 for physical therapy clinics (lower middle), #318 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waterloo-Cedar Falls metro area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in the Waterloo-Cedar Falls metro area
Screening a site or an acquisition in the Waterloo-Cedar Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.