Food and drink · Metro area · Iowa
Bakeries and dessert shops in the Waterloo-Cedar Falls, IA metro area
The bakeries and dessert shops in the Waterloo-Cedar Falls, IA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #258 of 387 scored metro areas
#8 of 8 scored metro areas based in Iowa
- Listings
- 60
- 18 chain locations (30%)
- Official establishments
- 42
- All snack bars and retail bakeries · +2.6% since 2019
- Household spending a year
- $258.5M
- On food away from home · $3,725 a household
- Spending per listing
- $4.3M
- 4% above the U.S.
- Listings per 10k households
- 8.6
- 12% below the U.S.
- Population, 2025
- 169,189
- +0.5% since 2020
See the bakeries and dessert shops around any address in the Waterloo-Cedar Falls metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Waterloo-Cedar Falls metro area spend about $258.5M a year on food away from home, or $3,725 per household, 8% below the U.S. average. Spread across 60 bakeries and dessert shops, that is $4.3M per shop, 4% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
The Waterloo-Cedar Falls metro area has 60 bakeries and dessert shops on map listings as of September 2026. Chain locations make up 30% of them, against 35% across the U.S. That is 8.6 per 10,000 households, 12% below the U.S. rate of 9.8.
In 2023, official counts showed 42 businesses with payroll in the Waterloo-Cedar Falls metro area classed as snack bars and retail bakeries, up 2.6% from 2019. That is one for every 1,652 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 4 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $391K have gone to businesses classed as snack bars and retail bakeries in the Waterloo-Cedar Falls metro area.
Population estimates show the Waterloo-Cedar Falls metro area grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). For bakeries and dessert shops, the Waterloo-Cedar Falls metro area has a Groundwork market score of 43 (lower middle): #258 of 387 scored metro areas and #8 of 8 scored metro areas based in Iowa.
How the Waterloo-Cedar Falls metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waterloo-Cedar Falls metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 8.0 | 9.8 |
| Spending per listing | $4.3M | $4.8M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,652 | 1,583 | 1,369 |
| Official establishment growth, 2019–2023 | +2.6% | +52.2% | +24.6% |
| Population growth, 2020–2025 | +0.5% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,725 | $3,880 | $4,070 |
| Median household income | $70,811 | $75,059 | $80,734 |
| Groundwork market score | 43 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42All snack bars and retail bakeries · +2.6% over the period
- Employees, 2023
- 587
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- 4All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 6018 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $391K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Waterloo-Cedar Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Waterloo-Cedar Falls metro area
- Population, 2025 estimate
- 169,189+0.5% since 2020
- Households
- 69,396
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,503 sq. mi.
- People per square mile
- 112
- Median household income
- $70,811+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,709
- Median home value
- $194,800
- Jobs located here
- 88,619
- Daytime population
- 179,403Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waterloo-Cedar Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for bakeries and dessert shops, numbered among those based in Iowa (a market based in another state is listed without a number), with the Waterloo-Cedar Falls metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Omaha, NE-IA | 71 | 304 | 7.8 | $5.4M | +4.2% | #31 of 387 |
| 1Des Moines-West Des Moines, IA | 70 | 249 | 8.4 | $5M | +6.7% | #41 of 387 |
| 2Ames, IA | 61 | 29 | 5.8 | $6.7M | +2.2% | #103 of 387 |
| 3Cedar Rapids, IA | 57 | 90 | 7.9 | $5M | +1.0% | #139 of 387 |
| 4Dubuque, IA | 50 | 33 | 8.1 | $4.9M | +0.1% | #195 of 387 |
| 5Sioux City, IA-NE-SD | 48 | 46 | 8.3 | $4.6M | +1.0% | #210 of 387 |
| 6Davenport-Moline-Rock Island, IA-IL | 47 | 131 | 8.1 | $4.7M | −0.9% | #221 of 387 |
| 7Iowa City, IA | 44 | 79 | 10.9 | $3.7M | +4.1% | #253 of 387 |
| 8Waterloo-Cedar Falls, IA | 43 | 60 | 8.6 | $4.3M | +0.5% | #258 of 387 |
Other business types in the Waterloo-Cedar Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes53
- Sit-down restaurants59
- Fast food and sandwich shops55
- Pizza39
- Coffee shops and cafes43
- Bakeries and dessert shops43
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Waterloo-Cedar Falls, IA metro area?
Map listings as of September 2026 show 60 bakeries and dessert shops in the Waterloo-Cedar Falls metro area. 18 of them (30%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 42 businesses with payroll classed as snack bars and retail bakeries in 2023, up 2.6% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 4 one-person businesses without payroll.
How much do households in the Waterloo-Cedar Falls, IA metro area spend on food away from home?
About $258.5M a year, or $3,725 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 60 bakeries and dessert shops on map listings, it comes to $4.3M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 69,396 households in the Waterloo-Cedar Falls metro area and national spending patterns by income.
How does the Waterloo-Cedar Falls, IA metro area compare with the U.S. for bakeries and dessert shops?
The Waterloo-Cedar Falls metro area has 8.6 bakeries and dessert shops per 10,000 households, 12% below the U.S. rate of 9.8. Spending per shop is $4.3M, 4% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Waterloo-Cedar Falls metro area would have about 62, against 60 on map listings. There is one business with payroll in the industry for every 1,652 households, against one for every 1,369 across the U.S. The official count rose 2.6% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Waterloo-Cedar Falls, IA metro area growing?
Population estimates put the Waterloo-Cedar Falls metro area at 169,189 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 69,396 households. The median household income in the Waterloo-Cedar Falls metro area is $70,811 a year, 12% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waterloo-Cedar Falls metro area scores 43 for bakeries and dessert shops (lower middle), #258 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waterloo-Cedar Falls metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Waterloo-Cedar Falls metro area
Screening a site or an acquisition in the Waterloo-Cedar Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.