Home services · Metro area · Iowa
Roofing and gutter companies in the Waterloo-Cedar Falls, IA metro area
The roofing and gutter companies in the Waterloo-Cedar Falls, IA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #251 of 381 scored metro areas
#3 of 8 scored metro areas based in Iowa
- Listings
- 26
- 0 chain locations (0%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $182.5M
- On home repairs, maintenance and insurance · $2,629 a household
- Spending per listing
- $7M
- 17% below the U.S.
- Listings per 10k households
- 3.7
- 3% above the U.S.
- Population, 2025
- 169,189
- +0.5% since 2020
See the roofing and gutter companies around any address in the Waterloo-Cedar Falls metro area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 26 roofing and gutter companies in the Waterloo-Cedar Falls metro area. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 3.7, 3% above the U.S. rate of 3.6.
Households in the Waterloo-Cedar Falls metro area spend about $182.5M a year on home repairs, maintenance and insurance, or $2,629 per household, 13% below the U.S. average. Spread across 26 roofing and gutter companies, that is $7M per company, 17% below the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in the Waterloo-Cedar Falls metro area classed as roofing contractors. That is one for every 6,940 households, against one for every 5,063 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $150K have gone to businesses classed as roofing contractors in the Waterloo-Cedar Falls metro area.
Population estimates put the population change in the Waterloo-Cedar Falls metro area from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). For roofing and gutter companies, the Waterloo-Cedar Falls metro area has a Groundwork market score of 43 (lower middle): #251 of 381 scored metro areas and #3 of 8 scored metro areas based in Iowa.
How the Waterloo-Cedar Falls metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waterloo-Cedar Falls metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 4.4 | 3.6 |
| Spending per listing | $7M | $6.2M | $8.5M |
| Households per official establishment | 6,940 | 4,553 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +16.5% | +20.4% |
| Population growth, 2020–2025 | +0.5% | +1.5% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,629 | $2,714 | $3,018 |
| Median household income | $70,811 | $75,059 | $80,734 |
| Groundwork market score | 43 | 25 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 104
- Annual payroll, 2023
- $9.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 260 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $150K
SBA-backed loans to businesses classed as roofing contractors in the Waterloo-Cedar Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waterloo-Cedar Falls metro area
- Population, 2025 estimate
- 169,189+0.5% since 2020
- Households
- 69,396
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,503 sq. mi.
- People per square mile
- 112
- Median household income
- $70,811+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,709
- Median home value
- $194,800
- Jobs located here
- 88,619
- Daytime population
- 179,403Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waterloo-Cedar Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for roofing and gutter companies, numbered among those based in Iowa (a market based in another state is listed without a number), with the Waterloo-Cedar Falls metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ames, IA | 63 | 15 | 3.0 | $9M | +2.2% | #89 of 381 |
| 2Iowa City, IA | 52 | 23 | 3.2 | $8.7M | +4.1% | #177 of 381 |
| 3Waterloo-Cedar Falls, IA | 43 | 26 | 3.7 | $7M | +0.5% | #251 of 381 |
| 4Dubuque, IA | 41 | 13 | 3.2 | $8.6M | +0.1% | #266 of 381 |
| 5Des Moines-West Des Moines, IA | 40 | 178 | 6.0 | $4.9M | +6.7% | #273 of 381 |
| Omaha, NE-IA | 31 | 253 | 6.5 | $4.5M | +4.2% | #330 of 381 |
| 6Cedar Rapids, IA | 31 | 77 | 6.8 | $4.1M | +1.0% | #331 of 381 |
| 7Davenport-Moline-Rock Island, IA-IL | 27 | 75 | 4.6 | $5.8M | −0.9% | #355 of 381 |
| 8Sioux City, IA-NE-SD | 25 | 26 | 4.7 | $5.7M | +1.0% | #362 of 381 |
Other business types in the Waterloo-Cedar Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades46
- HVAC and plumbing61
- Electricians27
- Roofing and gutters43
- Lawn, cleaning and pest control21
- Landscaping and lawn care25
- House cleaning19
- Pest control30
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Waterloo-Cedar Falls, IA metro area?
The Waterloo-Cedar Falls metro area has 26 roofing and gutter companies on map listings as of September 2026. None of them are chain locations. The listings count roofers and gutter companies. Official counts show 10 businesses with payroll classed as roofing contractors in 2023.
How much do households in the Waterloo-Cedar Falls, IA metro area spend on home repairs, maintenance and insurance?
About $182.5M a year, or $2,629 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 26 roofing and gutter companies on map listings, it comes to $7M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 69,396 households in the Waterloo-Cedar Falls metro area and national spending patterns by income.
How does the Waterloo-Cedar Falls, IA metro area compare with the U.S. for roofing and gutter companies?
The Waterloo-Cedar Falls metro area has 3.7 roofing and gutter companies per 10,000 households, 3% above the U.S. rate of 3.6. Spending per company is $7M, 17% below the U.S. figure of $8.5M. At the national ratio of roofing and gutter companies to household spending, the Waterloo-Cedar Falls metro area would have about 22, against 26 on map listings. There is one business with payroll in the industry for every 6,940 households, against one for every 5,063 across the U.S.
How fast is the Waterloo-Cedar Falls, IA metro area growing?
Population estimates put the Waterloo-Cedar Falls metro area at 169,189 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 69,396 households. The median household income in the Waterloo-Cedar Falls metro area is $70,811 a year, 12% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waterloo-Cedar Falls metro area scores 43 for roofing and gutter companies (lower middle), #251 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waterloo-Cedar Falls metro area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Waterloo-Cedar Falls metro area
Screening a site or an acquisition in the Waterloo-Cedar Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.