Groundwork

Clothing and laundry · Small-town market · North Carolina

Clothing, shoe and laundry businesses in the Rockingham, NC area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Rockingham, NC area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 21 out of 100: Low

Ranked #500 of 536 scored small-town markets
#22 of 23 scored small-town markets based in North Carolina

Listings
38
16 chain locations (42%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$25.6M
On clothing, shoes and related services · $1,501 a household
Spending per listing
$673K
24% below the U.S.
Listings per 10k households
22.3
4% below the U.S.
Population, 2025
42,041
−1.6% since 2020

See the clothing, shoe and laundry businesses around any address in the Rockingham area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing, shoe and laundry businesses in the Rockingham area is 21 (low), #500 of 536 scored small-town markets and #22 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.

Households in the Rockingham area spend about $25.6M a year on clothing, shoes and related services, or $1,501 per household, 27% below the U.S. average. Spread across 38 clothing, shoe and laundry businesses, that is $673K per business, 24% below the U.S. figure of $880K.

The Rockingham area has 38 clothing, shoe and laundry businesses on map listings as of September 2026. 16 of them (42%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 22.3, 4% below the U.S. rate of 23.3.

Official counts show 13 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Rockingham area in 2023. That is one for every 1,310 households, against one for every 1,008 across the U.S. Population estimates show the Rockingham area declined 1.6% from 2020 to 2025, against +3.1% for the U.S.

How the Rockingham area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Rockingham, NC area compared with North Carolina and the U.S.
MeasureRockingham areaNorth CarolinaU.S.
Listings per 10k households22.321.023.3
Spending per listing$673K$904K$880K
Households per official establishment1,3101,0531,008
Official establishment growth, 2019–2023n/a−8.3%−12.0%
Population growth, 2020–2025−1.6%+7.2%+3.1%
Spending per household on clothing, shoes and related services$1,501$1,894$2,055
Median household income$44,883$72,388$80,734
Groundwork market score2150

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13
Employees, 2023
131
Annual payroll, 2023
$2M
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
3816 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Rockingham area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rockingham area

Population, 2025 estimate
42,041−1.6% since 2020
Households
17,026
Median age
40.4
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
474 sq. mi.
People per square mile
89
Median household income
$44,883+24.2% vs. 2015–2019, before inflation
Average household income
$62,303
Median home value
$127,800
Jobs located here
13,566
Daytime population
37,908Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rockingham area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for clothing, shoe and laundry businesses, numbered among those based in North Carolina, with the Rockingham area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anderson Creek, NC865010.0$1.8M+12.3%#9 of 536
2Brevard, NC75149.6$1.9M+2.9%#59 of 536
3Marion, NC702211.8$1.4M+1.5%#94 of 536
4Albemarle, NC654015.8$1.1M+9.8%#137 of 536
5North Wilkesboro, NC642710.0$1.5M+0.6%#141 of 536
6New Bern, NC638616.4$1M+3.6%#153 of 536
7Forest City, NC624316.1$986K+2.1%#162 of 536
8Waynesville, NC604516.6$1M+1.9%#183 of 536
9Shelby-Kings Mountain, NC517018.0$922K+3.4%#260 of 536
10Morehead City, NC478626.9$699K+4.1%#300 of 536
22Rockingham, NC213822.3$673K−1.6%#500 of 536

Other business types in the Rockingham area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Rockingham, NC area?

Map listings as of September 2026 show 38 clothing, shoe and laundry businesses in the Rockingham area. 16 of them (42%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 13 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 19 one-person businesses without payroll.

How much do households in the Rockingham, NC area spend on clothing, shoes and related services?

About $25.6M a year, or $1,501 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 38 clothing, shoe and laundry businesses on map listings, it comes to $673K per business. It is estimated from the incomes of the 17,026 households in the Rockingham area and national spending patterns by income.

How does the Rockingham, NC area compare with the U.S. for clothing, shoe and laundry businesses?

The Rockingham area has 22.3 clothing, shoe and laundry businesses per 10,000 households, 4% below the U.S. rate of 23.3. Spending per business is $673K, 24% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Rockingham area would have about 29, against 38 on map listings. There is one business with payroll in the industry for every 1,310 households, against one for every 1,008 across the U.S.

How fast is the Rockingham, NC area growing?

Population estimates put the Rockingham area at 42,041 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 17,026 households. The median household income in the Rockingham area is $44,883 a year, 44% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rockingham area scores 21 for clothing, shoe and laundry businesses (low), #500 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rockingham area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Rockingham area

Screening a site or an acquisition in the Rockingham area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.