Auto · Small-town market · North Carolina
Car washes and detailers in the Rockingham, NC area
How the Rockingham, NC area compares with other small-town markets and the U.S. for car washes and detailers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #338 of 441 scored small-town markets
#20 of 22 scored small-town markets based in North Carolina
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $14M
- On vehicle maintenance and repairs · $822 a household
- Spending per listing
- $2M
- 21% below the U.S.
- Listings per 10k households
- 4.1
- 8% above the U.S.
- Population, 2025
- 42,041
- −1.6% since 2020
See the car washes and detailers around any address in the Rockingham area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For car washes and detailers, the Rockingham area has a Groundwork market score of 35 (lower middle): #338 of 441 scored small-town markets and #20 of 22 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
At $822 per household (14% below the U.S. average), households in the Rockingham area spend about $14M a year on vehicle maintenance and repairs. That works out to $2M per location, 21% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
The Rockingham area has 7 car washes and detailers on map listings as of September 2026. One of them (14%) is a chain location, against 23% across the U.S. That is 4.1 per 10,000 households, 8% above the U.S. rate of 3.8.
Official counts show 3 businesses with payroll classed as car washes in the Rockingham area in 2023. That is one for every 5,675 households, against one for every 6,523 across the U.S. Between 2020 and 2025, the population of the Rockingham area declined 1.6%, against +3.1% for the U.S.
How the Rockingham area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 3.9 | 3.8 |
| Spending per listing | $2M | $2.4M | $2.5M |
| Households per official establishment | 5,675 | 6,963 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +8.7% | +16.7% |
| Population growth, 2020–2025 | −1.6% | +7.2% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $822 | $939 | $958 |
| Median household income | $44,883 | $72,388 | $80,734 |
| Groundwork market score | 35 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 12
- Annual payroll, 2023
- $412K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in the Rockingham area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rockingham area
- Population, 2025 estimate
- 42,041−1.6% since 2020
- Households
- 17,026
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 474 sq. mi.
- People per square mile
- 89
- Median household income
- $44,883+24.2% vs. 2015–2019, before inflation
- Average household income
- $62,303
- Median home value
- $127,800
- Jobs located here
- 13,566
- Daytime population
- 37,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rockingham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for car washes and detailers, numbered among those based in North Carolina, with the Rockingham area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lumberton, NC | 79 | 10 | 2.3 | $3.9M | +3.4% | #18 of 441 |
| 2Albemarle, NC | 78 | 9 | 3.6 | $2.9M | +9.8% | #24 of 441 |
| 3Anderson Creek, NC | 75 | 21 | 4.2 | $2.4M | +12.3% | #49 of 441 |
| 4Shelby-Kings Mountain, NC | 74 | 14 | 3.6 | $2.7M | +3.4% | #57 of 441 |
| 5Waynesville, NC | 73 | 5 | 1.8 | $5.2M | +1.9% | #59 of 441 |
| 6Sanford, NC | 62 | 11 | 4.4 | $2.3M | +10.8% | #129 of 441 |
| 7Roanoke Rapids, NC | 59 | 8 | 2.8 | $3.2M | −4.3% | #143 of 441 |
| 8New Bern, NC | 58 | 23 | 4.4 | $2M | +3.6% | #155 of 441 |
| 9Kinston, NC | 57 | 8 | 3.4 | $2.4M | +1.4% | #158 of 441 |
| 10Morehead City, NC | 55 | 13 | 4.1 | $2.3M | +4.1% | #176 of 441 |
| 20Rockingham, NC | 35 | 7 | 4.1 | $2M | −1.6% | #338 of 441 |
Other business types in the Rockingham area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care13
- Auto repair shops14
- Collision repair and body shops17
- Car washes and detailing35
- Tire shops17
- Oil change and quick lube
- Gas stations18
- Insurance agencies69
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Rockingham, NC area?
Map listings as of September 2026 show 7 car washes and detailers in the Rockingham area. One of them (14%) is a chain location. The listings count car washes and detailers. Official counts show 3 businesses with payroll classed as car washes in 2023.
How much do households in the Rockingham, NC area spend on vehicle maintenance and repairs?
About $14M a year, or $822 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 7 car washes and detailers on map listings, it comes to $2M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 17,026 households in the Rockingham area and national spending patterns by income.
How does the Rockingham, NC area compare with the U.S. for car washes and detailers?
The Rockingham area has 4.1 car washes and detailers per 10,000 households, 8% above the U.S. rate of 3.8. Spending per location is $2M, 21% below the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, the Rockingham area would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 5,675 households, against one for every 6,523 across the U.S.
How fast is the Rockingham, NC area growing?
Population estimates put the Rockingham area at 42,041 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 17,026 households. The median household income in the Rockingham area is $44,883 a year, 44% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rockingham area scores 35 for car washes and detailers (lower middle), #338 of 441 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rockingham area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Rockingham area
Screening a site or an acquisition in the Rockingham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.