Groceries and convenience · Small-town market · North Carolina
Grocery stores in the Rockingham, NC area
How the Rockingham, NC area compares with other small-town markets and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #491 of 506 scored small-town markets
#22 of 23 scored small-town markets based in North Carolina
- Listings
- 15
- 9 chain locations (60%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $87.7M
- On groceries · $5,151 a household
- Spending per listing
- $5.8M
- 37% below the U.S.
- Listings per 10k households
- 8.8
- 29% above the U.S.
- Population, 2025
- 42,041
- −1.6% since 2020
See the grocery stores around any address in the Rockingham area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery stores, the Rockingham area has a Groundwork market score of 14 (low): #491 of 506 scored small-town markets and #22 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
Households in the Rockingham area spend about $87.7M a year on groceries, or $5,151 per household, 18% below the U.S. average. That works out to $5.8M per store, 37% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
There are 15 grocery stores on map listings in the Rockingham area as of September 2026. 9 of them (60%) are chain locations, against 37% across the U.S. That is 8.8 per 10,000 households, 29% above the U.S. rate of 6.8.
Official counts show 13 businesses with payroll classed as supermarkets and grocery stores in the Rockingham area in 2023. That is one for every 1,310 households, against one for every 2,053 across the U.S. Population estimates put the population change in the Rockingham area from 2020 to 2025 at −1.6%, against +3.1% for the U.S.
How the Rockingham area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 7.4 | 6.8 |
| Spending per listing | $5.8M | $8.1M | $9.3M |
| Households per official establishment | 1,310 | 2,134 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +3.5% | 0.0% |
| Population growth, 2020–2025 | −1.6% | +7.2% | +3.1% |
| Spending per household on groceries | $5,151 | $6,016 | $6,319 |
| Median household income | $44,883 | $72,388 | $80,734 |
| Groundwork market score | 14 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 354
- Annual payroll, 2023
- $6.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 159 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Rockingham area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rockingham area
- Population, 2025 estimate
- 42,041−1.6% since 2020
- Households
- 17,026
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 474 sq. mi.
- People per square mile
- 89
- Median household income
- $44,883+24.2% vs. 2015–2019, before inflation
- Average household income
- $62,303
- Median home value
- $127,800
- Jobs located here
- 13,566
- Daytime population
- 37,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rockingham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for grocery stores, numbered among those based in North Carolina, with the Rockingham area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 67 | 41 | 8.2 | $7.1M | +12.3% | #97 of 506 |
| 2Marion, NC | 58 | 12 | 6.4 | $8.6M | +1.5% | #175 of 506 |
| 3Brevard, NC | 56 | 10 | 6.9 | $8.5M | +2.9% | #207 of 506 |
| 4Forest City, NC | 55 | 18 | 6.8 | $8M | +2.1% | #220 of 506 |
| 5Waynesville, NC | 53 | 22 | 8.1 | $7M | +1.9% | #245 of 506 |
| 6Sanford, NC | 51 | 19 | 7.6 | $7.6M | +10.8% | #262 of 506 |
| 7Morehead City, NC | 51 | 30 | 9.4 | $6.4M | +4.1% | #265 of 506 |
| 8New Bern, NC | 49 | 38 | 7.2 | $7.9M | +3.6% | #274 of 506 |
| 9Elizabeth City, NC | 49 | 14 | 8.9 | $6.5M | +4.5% | #278 of 506 |
| 10Shelby-Kings Mountain, NC | 44 | 32 | 8.2 | $6.7M | +3.4% | #324 of 506 |
| 22Rockingham, NC | 14 | 15 | 8.8 | $5.8M | −1.6% | #491 of 506 |
Other business types in the Rockingham area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores15
- Grocery stores14
- Convenience stores12
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Rockingham, NC area?
As of September 2026, map listings count 15 grocery stores in the Rockingham area. 9 of them (60%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 13 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in the Rockingham, NC area spend on groceries?
About $87.7M a year, or $5,151 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 15 grocery stores on map listings, it comes to $5.8M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 17,026 households in the Rockingham area and national spending patterns by income.
How does the Rockingham, NC area compare with the U.S. for grocery stores?
The Rockingham area has 8.8 grocery stores per 10,000 households, 29% above the U.S. rate of 6.8. Spending per store is $5.8M, 37% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, the Rockingham area would have about 9, against 15 on map listings. There is one business with payroll in the industry for every 1,310 households, against one for every 2,053 across the U.S.
How fast is the Rockingham, NC area growing?
Population estimates put the Rockingham area at 42,041 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 17,026 households. The median household income in the Rockingham area is $44,883 a year, 44% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rockingham area scores 14 for grocery stores (low), #491 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rockingham area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Rockingham area
Screening a site or an acquisition in the Rockingham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.