Child care · Small-town market · North Carolina
Child care centers and preschools in the Rockingham, NC area
Competitor counts, household spending and official business counts for child care centers and preschools in the Rockingham, NC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #434 of 454 scored small-town markets
#23 of 23 scored small-town markets based in North Carolina
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $5.1M
- On child care and other personal services · $299 a household
- Spending per listing
- $424K
- 58% below the U.S.
- Listings per 10k households
- 7.0
- 21% above the U.S.
- Population, 2025
- 42,041
- −1.6% since 2020
See the child care centers and preschools around any address in the Rockingham area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for child care centers and preschools in the Rockingham area is 16 (low), #434 of 454 scored small-town markets and #23 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 12 child care centers and preschools in the Rockingham area. One of them (8%) is a chain location, against 12% across the U.S. That is 7.0 per 10,000 households, 21% above the U.S. rate of 5.8.
Household spending on child care and other personal services in the Rockingham area comes to about $5.1M a year: $299 per household, 49% below the U.S. average. That is about $424K of household spending for each center on map listings, 58% below the U.S. figure of $1M.
The official count of businesses with payroll classed as child care services in the Rockingham area was 11 in 2023. That is one for every 1,548 households, against one for every 1,573 across the U.S. Population estimates show the Rockingham area declined 1.6% from 2020 to 2025, against +3.1% for the U.S.
How the Rockingham area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 5.5 | 5.8 |
| Spending per listing | $424K | $844K | $1M |
| Households per official establishment | 1,548 | 1,639 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +2.5% | +5.7% |
| Population growth, 2020–2025 | −1.6% | +7.2% | +3.1% |
| Spending per household on child care and other personal services | $299 | $463 | $581 |
| Median household income | $44,883 | $72,388 | $80,734 |
| Groundwork market score | 16 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 136
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 64Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Rockingham area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rockingham area
- Population, 2025 estimate
- 42,041−1.6% since 2020
- Households
- 17,026
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 474 sq. mi.
- People per square mile
- 89
- Median household income
- $44,883+24.2% vs. 2015–2019, before inflation
- Average household income
- $62,303
- Median home value
- $127,800
- Jobs located here
- 13,566
- Daytime population
- 37,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rockingham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for child care centers and preschools, numbered among those based in North Carolina, with the Rockingham area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kill Devil Hills, NC | 75 | 11 | 6.5 | $832K | +3.3% | #47 of 454 |
| 2Boone, NC | 73 | 8 | 3.8 | $1M | +0.6% | #54 of 454 |
| 3Waynesville, NC | 71 | 6 | 2.2 | $1.7M | +1.9% | #64 of 454 |
| 4Marion, NC | 68 | 6 | 3.2 | $1M | +1.5% | #87 of 454 |
| 5Morehead City, NC | 68 | 17 | 5.3 | $854K | +4.1% | #92 of 454 |
| 6New Bern, NC | 61 | 23 | 4.4 | $855K | +3.6% | #138 of 454 |
| 7Anderson Creek, NC | 60 | 24 | 4.8 | $853K | +12.3% | #150 of 454 |
| 8Brevard, NC | 53 | 10 | 6.9 | $593K | +2.9% | #206 of 454 |
| 9North Wilkesboro, NC | 52 | 8 | 3.0 | $976K | +0.6% | #209 of 454 |
| 10Albemarle, NC | 52 | 12 | 4.8 | $779K | +9.8% | #214 of 454 |
| 23Rockingham, NC | 16 | 12 | 7.0 | $424K | −1.6% | #434 of 454 |
Other business types in the Rockingham area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools16
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Rockingham, NC area?
The Rockingham area has 12 child care centers and preschools on map listings as of September 2026. One of them (8%) is a chain location. The listings count day care centers and preschools. Official counts show 11 businesses with payroll classed as child care services in 2023. Official counts also show 64 one-person businesses without payroll.
How much do households in the Rockingham, NC area spend on child care and other personal services?
About $5.1M a year, or $299 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 12 child care centers and preschools on map listings, it comes to $424K per center. It is estimated from the incomes of the 17,026 households in the Rockingham area and national spending patterns by income.
How does the Rockingham, NC area compare with the U.S. for child care centers and preschools?
The Rockingham area has 7.0 child care centers and preschools per 10,000 households, 21% above the U.S. rate of 5.8. Spending per center is $424K, 58% below the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Rockingham area would have about 5, against 12 on map listings. There is one business with payroll in the industry for every 1,548 households, against one for every 1,573 across the U.S.
How fast is the Rockingham, NC area growing?
Population estimates put the Rockingham area at 42,041 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 17,026 households. The median household income in the Rockingham area is $44,883 a year, 44% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rockingham area scores 16 for child care centers and preschools (low), #434 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rockingham area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Rockingham area
Screening a site or an acquisition in the Rockingham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rockingham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.