Beauty and personal care · County · California
Nail salons in San Bernardino County, CA
How San Bernardino County, CA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,028 of 1,328 scored counties
#43 of 46 scored counties in California
- Listings
- 512
- 141 chain locations (28%)
- Official establishments
- 373
- +60.8% since 2019
- Household spending a year
- $702.5M
- On personal care products and services · $1,041 a household
- Spending per listing
- $1.4M
- 18% below the U.S.
- Listings per 10k households
- 7.6
- 27% above the U.S.
- Population, 2025
- 2,224,091
- +1.9% since 2020
See the nail salons around any address in San Bernardino County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in San Bernardino County is 36 (lower middle), #1,028 of 1,328 scored counties and #43 of 46 scored counties in California. That puts it in the bottom quarter of counties.
At $1,041 per household (4% above the U.S. average), households in San Bernardino County spend about $702.5M a year on personal care products and services. Spread across 512 nail salons, that is $1.4M per salon, 18% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 512 nail salons on map listings in San Bernardino County as of September 2026. Chain locations make up 28% of them, against 27% across the U.S. That comes to 7.6 for every 10,000 households, 27% above the U.S. rate of 6.0.
Official counts show 373 businesses with payroll classed as nail salons in San Bernardino County in 2023, up 60.8% from 2019. That is one for every 1,809 households, against one for every 3,754 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $1.4M have gone to businesses classed as nail salons in San Bernardino County. Between 2020 and 2025, the population of San Bernardino County grew 1.9%, slower than the U.S. (+3.1%).
How San Bernardino County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Bernardino County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 6.9 | 6.0 |
| Spending per listing | $1.4M | $1.7M | $1.7M |
| Households per official establishment | 1,809 | 2,007 | 3,754 |
| Official establishment growth, 2019–2023 | +60.8% | +27.0% | +23.2% |
| Population growth, 2020–2025 | +1.9% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,041 | $1,149 | $1,005 |
| Median household income | $85,478 | $99,122 | $80,734 |
| Groundwork market score | 36 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 232 → 373+60.8% over the period
- Employees, 2023
- 1,825
- Annual payroll, 2023
- $38.3M
- One-person businesses, 2023
- 1,041Businesses with no payroll
- Map listings, September 2026
- 512141 chain locations
- Listings at the U.S. rate for this spending
- 421The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.4M
SBA-backed loans to businesses classed as nail salons in San Bernardino County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Bernardino County
- Population, 2025 estimate
- 2,224,091+1.9% since 2020
- Households
- 674,915
- Median age
- 35.7
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.2
- Land area
- 20,068 sq. mi.
- People per square mile
- 109
- Median household income
- $85,478+34.9% vs. 2015–2019, before inflation
- Average household income
- $109,213
- Median home value
- $505,000
- Jobs located here
- 841,641
- Daytime population
- 2,086,204Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Bernardino County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across California
Every California market ranked →The highest-scoring counties in California for nail salons, numbered among those based in California, with San Bernardino County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 86 | 6 | 2.1 | $4.6M | +8.2% | #15 of 1,328 |
| 2Merced County, CA | 69 | 33 | 3.8 | $2.4M | +5.1% | #174 of 1,328 |
| 3San Benito County, CA | 67 | 10 | 4.9 | $2.5M | +8.6% | #209 of 1,328 |
| 4Calaveras County, CA | 67 | 9 | 4.9 | $2.1M | +2.8% | #218 of 1,328 |
| 5Tuolumne County, CA | 65 | 5 | 2.2 | $4.5M | −4.0% | #256 of 1,328 |
| 6Nevada County, CA | 64 | 15 | 3.5 | $3.1M | −0.4% | #284 of 1,328 |
| 7Madera County, CA | 64 | 21 | 4.6 | $2.1M | +7.4% | #301 of 1,328 |
| 8Humboldt County, CA | 63 | 15 | 2.7 | $3.3M | −3.4% | #313 of 1,328 |
| 9Imperial County, CA | 62 | 19 | 3.8 | $2.3M | +1.1% | #343 of 1,328 |
| 10Santa Cruz County, CA | 61 | 35 | 3.6 | $3.4M | −4.7% | #358 of 1,328 |
| 43San Bernardino County, CA | 36 | 512 | 7.6 | $1.4M | +1.9% | #1,028 of 1,328 |
Other business types in San Bernardino County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons67
- Barbershops55
- Nail salons36
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in San Bernardino County, CA?
As of September 2026, map listings count 512 nail salons in San Bernardino County. 141 of them (28%) are chain locations. The listings count nail salons. Official counts show 373 businesses with payroll classed as nail salons in 2023, up 60.8% from 2019. Official counts also show 1,041 one-person businesses without payroll.
How much do households in San Bernardino County, CA spend on personal care products and services?
About $702.5M a year, or $1,041 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 512 nail salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 674,915 households in San Bernardino County and national spending patterns by income.
How does San Bernardino County, CA compare with the U.S. for nail salons?
San Bernardino County has 7.6 nail salons per 10,000 households, 27% above the U.S. rate of 6.0. Spending per salon is $1.4M, 18% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, San Bernardino County would have about 421, against 512 on map listings. There is one business with payroll in the industry for every 1,809 households, against one for every 3,754 across the U.S. The official count rose 60.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is San Bernardino County, CA growing?
Population estimates put San Bernardino County at 2,224,091 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 674,915 households. Median household income in San Bernardino County is $85,478, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Bernardino County scores 36 for nail salons (lower middle), #1,028 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Bernardino County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in San Bernardino County
Screening a site or an acquisition in San Bernardino County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.