Fitness and classes · Small-town market · New York
Gyms and studios in the Monticello, NY area
How the Monticello, NY area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #39 of 535 scored small-town markets
#1 of 14 scored small-town markets based in New York
- Listings
- 34
- 1 chain location (3%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $27.9M
- On memberships, classes and admissions · $886 a household
- Spending per listing
- $819K
- 24% above the U.S.
- Listings per 10k households
- 10.8
- 28% below the U.S.
- Population, 2025
- 80,586
- +2.7% since 2020
See the gyms and studios around any address in the Monticello area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Monticello area scores 72 (upper middle) on the Groundwork market score for gyms and studios, ranking #39 of 535 scored small-town markets and #1 of 14 scored small-town markets based in New York. That puts it in the top 10% of small-town markets for gyms and studios.
Households in the Monticello area spend about $27.9M a year on memberships, classes and admissions, or $886 per household, 10% below the U.S. average. That works out to $819K per location, 24% above the U.S. figure of $662K.
There are 34 gyms and studios on map listings in the Monticello area as of September 2026. One of them (3%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 10.8, 28% below the U.S. rate of 14.9.
In 2023, official counts showed 11 businesses with payroll in the Monticello area classed as fitness centers and recreation instruction. That is one for every 2,858 households, against one for every 1,641 across the U.S. Population estimates put the population change in the Monticello area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).
How the Monticello area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monticello area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 15.2 | 14.9 |
| Spending per listing | $819K | $707K | $662K |
| Households per official establishment | 2,858 | 1,454 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −4.0% | +8.2% |
| Population growth, 2020–2025 | +2.7% | −0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $886 | $1,071 | $983 |
| Median household income | $72,382 | $85,974 | $80,734 |
| Groundwork market score | 72 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 35
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 341 chain location
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Monticello area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Monticello area
- Population, 2025 estimate
- 80,586+2.7% since 2020
- Households
- 31,434
- Median age
- 41.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 968 sq. mi.
- People per square mile
- 82
- Median household income
- $72,382
- Average household income
- $105,703
- Median home value
- $249,000
- Jobs located here
- 27,765
- Daytime population
- 75,219Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Monticello area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New York
Every New York market ranked →The highest-scoring small-town markets in New York for gyms and studios, numbered among those based in New York, with the Monticello area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 72 | 34 | 10.8 | $819K | +2.7% | #39 of 535 |
| 2Auburn, NY | 67 | 30 | 9.5 | $793K | −2.3% | #78 of 535 |
| 3Seneca Falls, NY | 66 | 9 | 6.6 | $1.1M | −1.7% | #84 of 535 |
| 4Plattsburgh, NY | 64 | 34 | 10.1 | $775K | −2.0% | #107 of 535 |
| 5Massena-Ogdensburg, NY | 64 | 39 | 9.4 | $752K | −2.5% | #108 of 535 |
| 6Corning, NY | 64 | 39 | 9.9 | $752K | −1.6% | #109 of 535 |
| 7Gloversville, NY | 61 | 24 | 10.5 | $677K | −1.6% | #138 of 535 |
| 8Amsterdam, NY | 59 | 21 | 10.7 | $675K | +1.1% | #163 of 535 |
| 9Oneonta, NY | 56 | 30 | 12.9 | $593K | +3.8% | #200 of 535 |
| 10Olean, NY | 55 | 32 | 10.0 | $642K | −2.1% | #209 of 535 |
Other business types in the Monticello area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes72
- Gyms90
- Yoga, Pilates and fitness studios59
- Martial arts and dance studios73
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Monticello, NY area?
As of September 2026, map listings count 34 gyms and studios in the Monticello area. One of them (3%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 11 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Monticello, NY area spend on memberships, classes and admissions?
About $27.9M a year, or $886 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 34 gyms and studios on map listings, it comes to $819K per location. It is estimated from the incomes of the 31,434 households in the Monticello area and national spending patterns by income.
How does the Monticello, NY area compare with the U.S. for gyms and studios?
The Monticello area has 10.8 gyms and studios per 10,000 households, 28% below the U.S. rate of 14.9. Spending per location is $819K, 24% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Monticello area would have about 42, against 34 on map listings. There is one business with payroll in the industry for every 2,858 households, against one for every 1,641 across the U.S.
How fast is the Monticello, NY area growing?
Population estimates put the Monticello area at 80,586 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 31,434 households. The median household income in the Monticello area is $72,382 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Monticello area scores 72 for gyms and studios (upper middle), #39 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Monticello area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Monticello area
Screening a site or an acquisition in the Monticello area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.