Real estate · Small-town market · New York
Real estate agents and brokers in the Monticello, NY area
The real estate agents and brokers in the Monticello, NY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #128 of 533 scored small-town markets
#12 of 14 scored small-town markets based in New York
- Listings
- 66
- 3 chain locations (5%)
- Official establishments
- 22
- +10.0% since 2019
- Household spending a year
- $556.7M
- On rent and homeowner costs · $17,709 a household
- Housing spending per listing (U.S. = 100)
- 155
- 55% above the U.S.
- Listings per 10k households
- 21.0
- 31% below the U.S.
- Population, 2025
- 80,586
- +2.7% since 2020
See the real estate agents and brokers around any address in the Monticello area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 66 real estate agents and brokers in the Monticello area. Chain locations make up 5% of them, against 4% across the U.S. That comes to 21.0 for every 10,000 households, 31% below the U.S. rate of 30.6.
At $17,709 per household (6% above the U.S. average), households in the Monticello area spend about $556.7M a year on rent and homeowner costs. Housing spending per office is 55% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 22 businesses with payroll in the Monticello area classed as offices of real estate agents and brokers, up 10.0% from 2019. That is one for every 1,429 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of the Monticello area grew 2.7%, in step with the U.S. (+3.1%). The Monticello area scores 61 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #128 of 533 scored small-town markets and #12 of 14 scored small-town markets based in New York. That puts it in the top quarter of small-town markets.
How the Monticello area compares
The same measures for New York and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Monticello area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.0 | 26.4 | 30.6 |
| Housing spending per listing (U.S. = 100) | 155 | 132 | 100 |
| Households per official establishment | 1,429 | 1,170 | 788 |
| Official establishment growth, 2019–2023 | +10.0% | +7.2% | +20.1% |
| Population growth, 2020–2025 | +2.7% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $17,709 | $19,048 | $16,661 |
| Median household income | $72,382 | $85,974 | $80,734 |
| Groundwork market score | 61 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22+10.0% over the period
- Employees, 2023
- 35
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 663 chain locations
- Listings at the U.S. rate for this spending
- 102The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Monticello area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Monticello area
- Population, 2025 estimate
- 80,586+2.7% since 2020
- Households
- 31,434
- Median age
- 41.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 968 sq. mi.
- People per square mile
- 82
- Median household income
- $72,382
- Average household income
- $105,703
- Median home value
- $249,000
- Jobs located here
- 27,765
- Daytime population
- 75,219Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Monticello area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across New York
Every New York market ranked →The highest-scoring small-town markets in New York for real estate agents and brokers, numbered among those based in New York, with the Monticello area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seneca Falls, NY | 80 | 7 | 5.1 | 593 | −1.7% | #6 of 533 |
| 2Amsterdam, NY | 79 | 22 | 11.2 | 270 | +1.1% | #13 of 533 |
| 3Batavia, NY | 78 | 17 | 6.8 | 456 | +0.2% | #15 of 533 |
| 4Massena-Ogdensburg, NY | 77 | 41 | 9.8 | 303 | −2.5% | #18 of 533 |
| 5Corning, NY | 77 | 45 | 11.5 | 267 | −1.6% | #19 of 533 |
| 6Auburn, NY | 76 | 40 | 12.7 | 242 | −2.3% | #23 of 533 |
| 7Olean, NY | 73 | 34 | 10.7 | 271 | −2.1% | #33 of 533 |
| 8Cortland, NY | 70 | 18 | 9.5 | 326 | −1.9% | #50 of 533 |
| 9Plattsburgh, NY | 65 | 60 | 17.9 | 174 | −2.0% | #85 of 533 |
| 10Gloversville, NY | 64 | 37 | 16.2 | 187 | −1.6% | #92 of 533 |
| 12Monticello, NY | 61 | 66 | 21.0 | 155 | +2.7% | #128 of 533 |
Other business types in the Monticello area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate59
- Real estate agents and brokers61
- Property management67
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Monticello, NY area?
The Monticello area has 66 real estate agents and brokers on map listings as of September 2026. 3 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 22 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 10.0% from 2019.
How much do households in the Monticello, NY area spend on rent and homeowner costs?
About $556.7M a year, or $17,709 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). For the 66 real estate agents and brokers on map listings, housing spending per office is 55% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 31,434 households in the Monticello area and national spending patterns by income.
How does the Monticello, NY area compare with the U.S. for real estate agents and brokers?
The Monticello area has 21.0 real estate agents and brokers per 10,000 households, 31% below the U.S. rate of 30.6. The index of housing spending per office is 155, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Monticello area would have about 102, against 66 on map listings. There is one business with payroll in the industry for every 1,429 households, against one for every 788 across the U.S. The official count rose 10.0% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Monticello, NY area growing?
Population estimates put the Monticello area at 80,586 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 31,434 households. The median household income in the Monticello area is $72,382 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Monticello area scores 61 for real estate agents and brokers (upper middle), #128 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Monticello area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Monticello area
Screening a site or an acquisition in the Monticello area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Monticello area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.