Groceries and convenience · Small-town market · New Mexico
Grocery and convenience stores in the Española, NM area
Competitor counts, household spending and official business counts for grocery and convenience stores in the Española, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #105 of 538 scored small-town markets
#4 of 13 scored small-town markets based in New Mexico
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $85.6M
- On groceries · $5,471 a household
- Spending per listing
- $4.8M
- 40% above the U.S.
- Listings per 10k households
- 11.5
- 39% below the U.S.
- Population, 2025
- 39,832
- −1.0% since 2020
See the grocery and convenience stores around any address in the Española area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Española area comes to about $85.6M a year: $5,471 per household, 13% below the U.S. average. Spread across 18 grocery and convenience stores, that is $4.8M per store, 40% above the U.S. figure of $3.4M.
The Española area has 18 grocery and convenience stores on map listings as of September 2026. Of those, 4 are chain locations, or 22%, against 42% across the U.S. That comes to 11.5 for every 10,000 households, 39% below the U.S. rate of 18.7.
In 2023, official counts showed 6 businesses with payroll in the Española area classed as grocery and convenience stores. That is one for every 2,608 households, against one for every 1,293 across the U.S. Official counts also show 3 one-person businesses without payroll.
Population estimates show the Española area declined 1.0% from 2020 to 2025, against +3.1% for the U.S. The Española area scores 67 (upper middle) on the Groundwork market score for grocery and convenience stores, ranking #105 of 538 scored small-town markets and #4 of 13 scored small-town markets based in New Mexico. That puts it in the top quarter of small-town markets.
How the Española area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Española area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 16.2 | 18.7 |
| Spending per listing | $4.8M | $3.5M | $3.4M |
| Households per official establishment | 2,608 | 2,888 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +7.2% |
| Population growth, 2020–2025 | −1.0% | +0.3% | +3.1% |
| Spending per household on groceries | $5,471 | $5,673 | $6,319 |
| Median household income | $57,155 | $64,059 | $80,734 |
| Groundwork market score | 67 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 149
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in the Española area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Española area
- Population, 2025 estimate
- 39,832−1.0% since 2020
- Households
- 15,647
- Median age
- 43.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 5,861 sq. mi.
- People per square mile
- 7
- Median household income
- $57,155+43.1% vs. 2015–2019, before inflation
- Average household income
- $76,460
- Median home value
- $243,700
- Jobs located here
- 8,255
- Daytime population
- 39,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Española area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for grocery and convenience stores, numbered among those based in New Mexico, with the Española area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Los Alamos, NM | 82 | 10 | 12.1 | $6.1M | 0.0% | #13 of 538 |
| 2Alamogordo, NM | 70 | 44 | 18.0 | $3M | +3.7% | #81 of 538 |
| 3Carlsbad-Artesia, NM | 70 | 51 | 21.6 | $2.7M | +0.3% | #83 of 538 |
| 4Española, NM | 67 | 18 | 11.5 | $4.8M | −1.0% | #105 of 538 |
| 5Silver City, NM | 59 | 14 | 12.4 | $4.2M | −3.4% | #183 of 538 |
| 6Taos, NM | 57 | 20 | 12.9 | $4.3M | +0.3% | #209 of 538 |
| 7Las Vegas, NM | 52 | 25 | 18.0 | $2.9M | −3.2% | #265 of 538 |
| 8Hobbs, NM | 44 | 82 | 33.2 | $1.7M | +0.2% | #349 of 538 |
| 9Clovis, NM | 37 | 68 | 26.1 | $2M | −3.3% | #407 of 538 |
| 10Roswell, NM | 36 | 57 | 24.0 | $2.2M | −2.7% | #412 of 538 |
Other business types in the Española area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores67
- Grocery stores63
- Convenience stores59
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Española, NM area?
Map listings as of September 2026 show 18 grocery and convenience stores in the Española area. 4 of them (22%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 6 businesses with payroll classed as grocery and convenience stores in 2023. Another 3 one-person businesses have no payroll, by official counts.
How much do households in the Española, NM area spend on groceries?
About $85.6M a year, or $5,471 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 18 grocery and convenience stores on map listings, it comes to $4.8M per store. It is estimated from the incomes of the 15,647 households in the Española area and national spending patterns by income.
How does the Española, NM area compare with the U.S. for grocery and convenience stores?
The Española area has 11.5 grocery and convenience stores per 10,000 households, 39% below the U.S. rate of 18.7. Spending per store is $4.8M, 40% above the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Española area would have about 25, against 18 on map listings. There is one business with payroll in the industry for every 2,608 households, against one for every 1,293 across the U.S.
How fast is the Española, NM area growing?
Population estimates put the Española area at 39,832 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,647 households. The median household income in the Española area is $57,155 a year, 29% below the U.S. median of $80,734. That rose 43.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Española area scores 67 for grocery and convenience stores (upper middle), #105 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Española area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Española area
Screening a site or an acquisition in the Española area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.