Beauty and personal care · County · Arkansas
Salons, barbers and spas in Benton County, AR
The salons, barbers and spas in Benton County, AR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #956 of 2,385 scored counties
#7 of 61 scored counties in Arkansas
- Listings
- 526
- 85 chain locations (16%)
- Official establishments
- 123
- +55.7% since 2019
- Household spending a year
- $113.8M
- On personal care products and services · $1,017 a household
- Spending per listing
- $216K
- 2% above the U.S.
- Listings per 10k households
- 47.0
- In line with the U.S.
- Population, 2025
- 332,554
- +16.0% since 2020
See the salons, barbers and spas around any address in Benton County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 526 salons, barbers and spas in Benton County. Of those, 85 are chain locations, or 16%, against 15% across the U.S. Per 10,000 households, that is 47.0, in line with the U.S. rate of 47.2.
Households in Benton County spend about $113.8M a year on personal care products and services, or $1,017 per household, in line with the U.S. average. That is about $216K of household spending for each business on map listings, 2% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Benton County was 123 in 2023, up 55.7% from 2019. That is one for every 910 households, against one for every 804 across the U.S. Another 1,169 one-person businesses have no payroll, by official counts. Since fiscal 2022, 13 SBA-backed loans worth $5.7M have gone to businesses classed as personal care services in Benton County.
Population estimates show Benton County grew 16.0% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, Benton County has a Groundwork market score of 54 (upper middle): #956 of 2,385 scored counties and #7 of 61 scored counties in Arkansas.
How Benton County compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Benton County | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.0 | 44.0 | 47.2 |
| Spending per listing | $216K | $185K | $213K |
| Households per official establishment | 910 | 1,434 | 804 |
| Official establishment growth, 2019–2023 | +55.7% | +26.7% | +14.1% |
| Population growth, 2020–2025 | +16.0% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $815 | $1,005 |
| Median household income | $93,506 | $60,773 | $80,734 |
| Groundwork market score | 54 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 79 → 123+55.7% over the period
- Employees, 2023
- 530
- Annual payroll, 2023
- $16.1M
- One-person businesses, 2023
- 1,169Businesses with no payroll
- Map listings, September 2026
- 52685 chain locations
- Listings at the U.S. rate for this spending
- 535The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $5.7M
SBA-backed loans to businesses classed as personal care services in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Benton County
- Population, 2025 estimate
- 332,554+16.0% since 2020
- Households
- 111,919
- Median age
- 36.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 848 sq. mi.
- People per square mile
- 358
- Median household income
- $93,506+40.9% vs. 2015–2019, before inflation
- Average household income
- $126,066
- Median home value
- $323,500
- Jobs located here
- 151,032
- Daytime population
- 313,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring counties in Arkansas for salons, barbers and spas, numbered among those based in Arkansas, with Benton County marked.
Top counties in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, AR | 71 | 13 | 20.1 | $388K | +11.2% | #253 of 2,385 |
| 2Marion County, AR | 66 | 11 | 14.4 | $502K | +4.3% | #402 of 2,385 |
| 3Perry County, AR | 66 | 7 | 17.1 | $458K | +3.1% | #405 of 2,385 |
| 4Saline County, AR | 61 | 182 | 36.3 | $248K | +7.6% | #623 of 2,385 |
| 5Lonoke County, AR | 59 | 103 | 36.1 | $241K | +3.5% | #718 of 2,385 |
| 6Grant County, AR | 54 | 23 | 33.0 | $259K | +4.1% | #937 of 2,385 |
| 7Benton County, AR | 54 | 526 | 47.0 | $216K | +16.0% | #956 of 2,385 |
| 8Miller County, AR | 53 | 26 | 15.9 | $458K | −0.5% | #960 of 2,385 |
| 9Fulton County, AR | 51 | 11 | 23.1 | $295K | +3.7% | #1,087 of 2,385 |
| 10Crawford County, AR | 50 | 91 | 39.0 | $207K | +4.1% | #1,189 of 2,385 |
Other business types in Benton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons61
- Barbershops55
- Nail salons67
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Benton County, AR?
There are 526 salons, barbers and spas on map listings in Benton County as of September 2026. 85 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 123 businesses with payroll classed as personal care services in 2023, up 55.7% from 2019. Official counts list 1,169 one-person businesses without payroll.
How much do households in Benton County, AR spend on personal care products and services?
About $113.8M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 526 salons, barbers and spas on map listings, it comes to $216K per business. It is estimated from the incomes of the 111,919 households in Benton County and national spending patterns by income.
How does Benton County, AR compare with the U.S. for salons, barbers and spas?
Benton County has 47.0 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $216K, 2% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Benton County would have about 535, against 526 on map listings. There is one business with payroll in the industry for every 910 households, against one for every 804 across the U.S. The official count rose 55.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is Benton County, AR growing?
Population estimates put Benton County at 332,554 people in 2025, up 16.0% since 2020, faster than the U.S. (+3.1%). It has 111,919 households. Median household income in Benton County is $93,506, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 54 for salons, barbers and spas (upper middle), #956 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Benton County
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.