Groundwork

Fitness and classes · County · Arkansas

Yoga, Pilates and fitness studios in Benton County, AR

The yoga, Pilates and fitness studios in Benton County, AR, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #250 of 777 scored counties
#1 of 6 scored counties in Arkansas

Listings
28
11 chain locations (39%)
Official establishments
41
All fitness and recreational sports centers · +32.3% since 2019
Household spending a year
$103.4M
On memberships, classes and admissions · $924 a household
Spending per listing
$3.7M
9% below the U.S.
Listings per 10k households
2.5
4% above the U.S.
Population, 2025
332,554
+16.0% since 2020

See the yoga, Pilates and fitness studios around any address in Benton County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 28 yoga, Pilates and fitness studios in Benton County. 11 of them (39%) are chain locations, against 18% across the U.S. That is 2.5 per 10,000 households, 4% above the U.S. rate of 2.4.

Households in Benton County spend about $103.4M a year on memberships, classes and admissions, or $924 per household, 6% below the U.S. average. Spread across 28 yoga, Pilates and fitness studios, that is $3.7M per studio, 9% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Benton County was 41 in 2023, up 32.3% from 2019. That is one for every 2,730 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 2 SBA-backed loans worth $794K have gone to businesses classed as fitness and recreational sports centers in Benton County.

Population estimates show Benton County grew 16.0% from 2020 to 2025, faster than the U.S. (+3.1%). For yoga, Pilates and fitness studios, Benton County has a Groundwork market score of 57 (upper middle): #250 of 777 scored counties and #1 of 6 scored counties in Arkansas.

How Benton County compares

The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Benton County, AR compared with Arkansas and the U.S.
MeasureBenton CountyArkansasU.S.
Listings per 10k households2.51.12.4
Spending per listing$3.7M$5.8M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,7304,6933,109
Official establishment growth, 2019–2023+32.3%+8.0%+5.8%
Population growth, 2020–2025+16.0%+3.3%+3.1%
Spending per household on memberships, classes and admissions$924$617$983
Median household income$93,506$60,773$80,734
Groundwork market score5769

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31 → 41All fitness and recreational sports centers · +32.3% over the period
Employees, 2023
452
Annual payroll, 2023
$8.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2811 chain locations
Listings at the U.S. rate for this spending
26The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$794K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Benton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Benton County

Population, 2025 estimate
332,554+16.0% since 2020
Households
111,919
Median age
36.9
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
848 sq. mi.
People per square mile
358
Median household income
$93,506+40.9% vs. 2015–2019, before inflation
Average household income
$126,066
Median home value
$323,500
Jobs located here
151,032
Daytime population
313,270Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Benton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Arkansas

Every Arkansas market ranked →

The highest-scoring counties in Arkansas for yoga, Pilates and fitness studios, numbered among those based in Arkansas, with Benton County marked.

Top counties in Arkansas

Counties in Arkansas ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Benton County, AR57282.5$3.7M+16.0%#250 of 777
2Pulaski County, AR54211.2$5.6M+1.3%#296 of 777
3Craighead County, AR5281.8$3.5M+4.8%#361 of 777
4Sebastian County, AR4291.7$3.4M+2.2%#527 of 777
5Washington County, AR37272.8$2.6M+9.9%#602 of 777
6Garland County, AR34102.3$2.4M−0.6%#646 of 777

Other business types in Benton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Benton County, AR?

Benton County has 28 yoga, Pilates and fitness studios on map listings as of September 2026. 11 of them (39%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 41 businesses with payroll classed as fitness and recreational sports centers in 2023, up 32.3% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Benton County, AR spend on memberships, classes and admissions?

About $103.4M a year, or $924 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 28 yoga, Pilates and fitness studios on map listings, it comes to $3.7M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 111,919 households in Benton County and national spending patterns by income.

How does Benton County, AR compare with the U.S. for yoga, Pilates and fitness studios?

Benton County has 2.5 yoga, Pilates and fitness studios per 10,000 households, 4% above the U.S. rate of 2.4. Spending per studio is $3.7M, 9% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Benton County would have about 26, against 28 on map listings. There is one business with payroll in the industry for every 2,730 households, against one for every 3,109 across the U.S. The official count rose 32.3% from 2019 to 2023, against +5.8% for the U.S.

How fast is Benton County, AR growing?

Population estimates put Benton County at 332,554 people in 2025, up 16.0% since 2020, faster than the U.S. (+3.1%). It has 111,919 households. Median household income in Benton County is $93,506, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benton County scores 57 for yoga, Pilates and fitness studios (upper middle), #250 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Benton County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Benton County

Screening a site or an acquisition in Benton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.