Groundwork

Fitness and classes · County · Alabama

Gyms in Montgomery County, AL

Competitor counts, household spending and official business counts for gyms in Montgomery County, AL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 26 out of 100: Lower middle

Ranked #1,576 of 1,792 scored counties
#36 of 45 scored counties in Alabama

Listings
72
18 chain locations (25%)
Official establishments
26
All fitness and recreational sports centers · +4.0% since 2019
Household spending a year
$55.3M
On memberships, classes and admissions · $605 a household
Spending per listing
$767K
41% below the U.S.
Listings per 10k households
7.9
4% above the U.S.
Population, 2025
225,891
−1.1% since 2020

See the gyms around any address in Montgomery County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Montgomery County scores 26 (lower middle) on the Groundwork market score for gyms, ranking #1,576 of 1,792 scored counties and #36 of 45 scored counties in Alabama. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 72 gyms in Montgomery County. 18 of them (25%) are chain locations, against 28% across the U.S. That comes to 7.9 for every 10,000 households, 4% above the U.S. rate of 7.6.

At $605 per household (39% below the U.S. average), households in Montgomery County spend about $55.3M a year on memberships, classes and admissions. Spread across 72 gyms, that is $767K per gym, 41% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Montgomery County was 26 in 2023, up 4.0% from 2019. That is one for every 3,515 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $51K has gone to businesses classed as fitness and recreational sports centers in Montgomery County. Population estimates put the population change in Montgomery County from 2020 to 2025 at −1.1%, against +3.1% for the U.S.

How Montgomery County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Montgomery County, AL compared with Alabama and the U.S.
MeasureMontgomery CountyAlabamaU.S.
Listings per 10k households7.97.07.6
Spending per listing$767K$936K$1.3M
Households per official establishment (all fitness and recreational sports centers)3,5154,0353,109
Official establishment growth, 2019–2023+4.0%+10.7%+5.8%
Population growth, 2020–2025−1.1%+3.2%+3.1%
Spending per household on memberships, classes and admissions$605$656$983
Median household income$59,386$63,999$80,734
Groundwork market score2639

Official counts and lending

Businesses

Official establishments, 2019 to 2023
25 → 26All fitness and recreational sports centers · +4.0% over the period
Employees, 2023
443
Annual payroll, 2023
$7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7218 chain locations
Listings at the U.S. rate for this spending
43The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$51K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Montgomery County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Montgomery County

Population, 2025 estimate
225,891−1.1% since 2020
Households
91,381
Median age
37.8
Homes lived in by their owners
58%
Vehicles per household
1.7
Land area
785 sq. mi.
People per square mile
289
Median household income
$59,386+18.5% vs. 2015–2019, before inflation
Average household income
$83,436
Median home value
$171,900
Jobs located here
132,478
Daytime population
270,619Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Montgomery County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Alabama for gyms, numbered among those based in Alabama, with Montgomery County marked.

Top counties in Alabama

Counties in Alabama ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL87204.9$1.7M+18.0%#28 of 1,792
2Chilton County, AL6473.9$1.5M+5.9%#392 of 1,792
3Dale County, AL5952.5$2.1M+1.3%#544 of 1,792
4Blount County, AL5994.1$1.5M+1.8%#553 of 1,792
5Elmore County, AL55226.7$1M+4.2%#739 of 1,792
6Morgan County, AL55326.5$1M+2.6%#740 of 1,792
7Lawrence County, AL5464.4$1.4M+2.3%#753 of 1,792
8Tuscaloosa County, AL54515.7$1.2M+3.8%#767 of 1,792
9Cullman County, AL54246.8$906K+6.7%#778 of 1,792
10Madison County, AL521348.1$1.1M+11.0%#851 of 1,792
36Montgomery County, AL26727.9$767K−1.1%#1,576 of 1,792

Other business types in Montgomery County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Montgomery County, AL?

Montgomery County has 72 gyms on map listings as of September 2026. 18 of them (25%) are chain locations. The listings count gyms and fitness centers. Official counts show 26 businesses with payroll classed as fitness and recreational sports centers in 2023, up 4.0% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Montgomery County, AL spend on memberships, classes and admissions?

About $55.3M a year, or $605 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 72 gyms on map listings, it comes to $767K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 91,381 households in Montgomery County and national spending patterns by income.

How does Montgomery County, AL compare with the U.S. for gyms?

Montgomery County has 7.9 gyms per 10,000 households, 4% above the U.S. rate of 7.6. Spending per gym is $767K, 41% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Montgomery County would have about 43, against 72 on map listings. There is one business with payroll in the industry for every 3,515 households, against one for every 3,109 across the U.S. The official count rose 4.0% from 2019 to 2023, against +5.8% for the U.S.

How fast is Montgomery County, AL growing?

Population estimates put Montgomery County at 225,891 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 91,381 households. The median household income in Montgomery County is $59,386 a year, 26% below the U.S. median of $80,734. That rose 18.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montgomery County scores 26 for gyms (lower middle), #1,576 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Montgomery County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Montgomery County

Screening a site or an acquisition in Montgomery County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.