Groundwork

Fitness and classes · County · Alabama

Gyms and studios in Montgomery County, AL

How Montgomery County, AL compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #1,922 of 2,088 scored counties
#44 of 50 scored counties in Alabama

Listings
124
23 chain locations (19%)
Official establishments
44
+4.8% since 2019
Household spending a year
$55.3M
On memberships, classes and admissions · $605 a household
Spending per listing
$446K
33% below the U.S.
Listings per 10k households
13.6
9% below the U.S.
Population, 2025
225,891
−1.1% since 2020

See the gyms and studios around any address in Montgomery County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Montgomery County scores 24 (low) on the Groundwork market score for gyms and studios, ranking #1,922 of 2,088 scored counties and #44 of 50 scored counties in Alabama. That puts it in the bottom quarter of counties.

Household spending on memberships, classes and admissions in Montgomery County comes to about $55.3M a year: $605 per household, 39% below the U.S. average. That works out to $446K per location, 33% below the U.S. figure of $662K.

Montgomery County has 124 gyms and studios on map listings as of September 2026. Of those, 23 are chain locations, or 19%, against 20% across the U.S. That is 13.6 per 10,000 households, 9% below the U.S. rate of 14.9.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Montgomery County was 44 in 2023, up 4.8% from 2019. That is one for every 2,077 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.2M have gone to businesses classed as fitness centers and recreation instruction in Montgomery County. Population estimates show Montgomery County declined 1.1% from 2020 to 2025, against +3.1% for the U.S.

How Montgomery County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Montgomery County, AL compared with Alabama and the U.S.
MeasureMontgomery CountyAlabamaU.S.
Listings per 10k households13.611.714.9
Spending per listing$446K$562K$662K
Households per official establishment2,0772,3521,641
Official establishment growth, 2019–2023+4.8%+12.3%+8.2%
Population growth, 2020–2025−1.1%+3.2%+3.1%
Spending per household on memberships, classes and admissions$605$656$983
Median household income$59,386$63,999$80,734
Groundwork market score2446

Official counts and lending

Businesses

Official establishments, 2019 to 2023
42 → 44+4.8% over the period
Employees, 2023
520
Annual payroll, 2023
$8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
12423 chain locations
Listings at the U.S. rate for this spending
84The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.2M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Montgomery County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Montgomery County

Population, 2025 estimate
225,891−1.1% since 2020
Households
91,381
Median age
37.8
Homes lived in by their owners
58%
Vehicles per household
1.7
Land area
785 sq. mi.
People per square mile
289
Median household income
$59,386+18.5% vs. 2015–2019, before inflation
Average household income
$83,436
Median home value
$171,900
Jobs located here
132,478
Daytime population
270,619Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Montgomery County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for gyms and studios, numbered among those based in Alabama, with Montgomery County marked.

Top counties in Alabama

Counties in Alabama ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL85348.3$989K+18.0%#29 of 2,088
2Blount County, AL69125.4$1.1M+1.8%#266 of 2,088
3Chilton County, AL68137.3$798K+5.9%#316 of 2,088
4Coffee County, AL662110.0$657K+6.3%#385 of 2,088
5St. Clair County, AL663610.3$656K+7.1%#386 of 2,088
6Tallapoosa County, AL63105.9$967K−0.8%#475 of 2,088
7Lawrence County, AL6196.6$914K+2.3%#546 of 2,088
8Dale County, AL59105.1$1.1M+1.3%#615 of 2,088
9Morgan County, AL58428.6$798K+2.6%#671 of 2,088
10Autauga County, AL542611.3$658K+5.1%#863 of 2,088
44Montgomery County, AL2412413.6$446K−1.1%#1,922 of 2,088

Other business types in Montgomery County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Montgomery County, AL?

Map listings as of September 2026 show 124 gyms and studios in Montgomery County. 23 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 44 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 4.8% from 2019.

How much do households in Montgomery County, AL spend on memberships, classes and admissions?

About $55.3M a year, or $605 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 124 gyms and studios on map listings, it comes to $446K per location. It is estimated from the incomes of the 91,381 households in Montgomery County and national spending patterns by income.

How does Montgomery County, AL compare with the U.S. for gyms and studios?

Montgomery County has 13.6 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $446K, 33% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Montgomery County would have about 84, against 124 on map listings. There is one business with payroll in the industry for every 2,077 households, against one for every 1,641 across the U.S. The official count rose 4.8% from 2019 to 2023, against +8.2% for the U.S.

How fast is Montgomery County, AL growing?

Population estimates put Montgomery County at 225,891 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 91,381 households. The median household income in Montgomery County is $59,386 a year, 26% below the U.S. median of $80,734. That rose 18.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montgomery County scores 24 for gyms and studios (low), #1,922 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Montgomery County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Montgomery County

Screening a site or an acquisition in Montgomery County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.