Groundwork

Fitness and classes · County · Alabama

Gyms in Marion County, AL

Competitor counts, household spending and official business counts for gyms in Marion County, AL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 9 out of 100: Very low

Ranked #1,760 of 1,792 scored counties
#44 of 45 scored counties in Alabama

Listings
11
3 chain locations (27%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.3M
On memberships, classes and admissions · $499 a household
Spending per listing
$482K
63% below the U.S.
Listings per 10k households
10.4
37% above the U.S.
Population, 2025
29,097
−0.3% since 2020

See the gyms around any address in Marion County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms in Marion County is 9 (very low), #1,760 of 1,792 scored counties and #44 of 45 scored counties in Alabama. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 11 gyms in Marion County. 3 of them (27%) are chain locations, against 28% across the U.S. That is 10.4 per 10,000 households, 37% above the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in Marion County comes to about $5.3M a year: $499 per household, 49% below the U.S. average. That is about $482K of household spending for each gym on map listings, 63% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in Marion County: counts under 3 aren’t published. Population estimates show Marion County declined 0.3% from 2020 to 2025, against +3.1% for the U.S.

How Marion County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Marion County, AL compared with Alabama and the U.S.
MeasureMarion CountyAlabamaU.S.
Listings per 10k households10.47.07.6
Spending per listing$482K$936K$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a4,0353,109
Official establishment growth, 2019–2023n/a+10.7%+5.8%
Population growth, 2020–2025−0.3%+3.2%+3.1%
Spending per household on memberships, classes and admissions$499$656$983
Median household income$50,088$63,999$80,734
Groundwork market score939

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
113 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Marion County

Population, 2025 estimate
29,097−0.3% since 2020
Households
10,614
Median age
43.7
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
742 sq. mi.
People per square mile
39
Median household income
$50,088+39.4% vs. 2015–2019, before inflation
Average household income
$68,942
Median home value
$106,600
Jobs located here
11,037
Daytime population
27,359Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marion County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Alabama for gyms, numbered among those based in Alabama, with Marion County marked.

Top counties in Alabama

Counties in Alabama ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL87204.9$1.7M+18.0%#28 of 1,792
2Chilton County, AL6473.9$1.5M+5.9%#392 of 1,792
3Dale County, AL5952.5$2.1M+1.3%#544 of 1,792
4Blount County, AL5994.1$1.5M+1.8%#553 of 1,792
5Elmore County, AL55226.7$1M+4.2%#739 of 1,792
6Morgan County, AL55326.5$1M+2.6%#740 of 1,792
7Lawrence County, AL5464.4$1.4M+2.3%#753 of 1,792
8Tuscaloosa County, AL54515.7$1.2M+3.8%#767 of 1,792
9Cullman County, AL54246.8$906K+6.7%#778 of 1,792
10Madison County, AL521348.1$1.1M+11.0%#851 of 1,792
44Marion County, AL91110.4$482K−0.3%#1,760 of 1,792

Other business types in Marion County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Marion County, AL?

Marion County has 11 gyms on map listings as of September 2026. 3 of them (27%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Marion County: counts under 3 are left out.

How much do households in Marion County, AL spend on memberships, classes and admissions?

About $5.3M a year, or $499 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 11 gyms on map listings, it comes to $482K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 10,614 households in Marion County and national spending patterns by income.

How does Marion County, AL compare with the U.S. for gyms?

Marion County has 10.4 gyms per 10,000 households, 37% above the U.S. rate of 7.6. Spending per gym is $482K, 63% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Marion County would have about 4, against 11 on map listings.

How fast is Marion County, AL growing?

Population estimates put Marion County at 29,097 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 10,614 households. The median household income in Marion County is $50,088 a year, 38% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 9 for gyms (very low), #1,760 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marion County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Marion County

Screening a site or an acquisition in Marion County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.