Fitness and classes · Small-town market · Wisconsin
Gyms in the Menomonie, WI area
Competitor counts, household spending and official business counts for gyms in the Menomonie, WI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #396 of 506 scored small-town markets
#13 of 13 scored small-town markets based in Wisconsin
- Listings
- 18
- 7 chain locations (39%)
- Official establishments
- 9
- All fitness and recreational sports centers
- Household spending a year
- $14.8M
- On memberships, classes and admissions · $848 a household
- Spending per listing
- $822K
- 37% below the U.S.
- Listings per 10k households
- 10.3
- 36% above the U.S.
- Population, 2025
- 46,223
- +1.7% since 2020
See the gyms around any address in the Menomonie area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Menomonie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Menomonie area scores 37 (lower middle) on the Groundwork market score for gyms, ranking #396 of 506 scored small-town markets and #13 of 13 scored small-town markets based in Wisconsin. That puts it in the bottom quarter of small-town markets.
At $848 per household (14% below the U.S. average), households in the Menomonie area spend about $14.8M a year on memberships, classes and admissions. That is about $822K of household spending for each gym on map listings, 37% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The Menomonie area has 18 gyms on map listings as of September 2026. Of those, 7 are chain locations, or 39%, against 28% across the U.S. That is 10.3 per 10,000 households, 36% above the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Menomonie area was 9 in 2023. That is one for every 1,938 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Between 2020 and 2025, the population of the Menomonie area grew 1.7%, slower than the U.S. (+3.1%).
How the Menomonie area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Menomonie area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 7.4 | 7.6 |
| Spending per listing | $822K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,938 | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +5.8% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $848 | $921 | $983 |
| Median household income | $74,824 | $77,485 | $80,734 |
| Groundwork market score | 37 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9All fitness and recreational sports centers
- Employees, 2023
- 42
- Annual payroll, 2023
- $506K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 187 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Menomonie area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Menomonie area
- Population, 2025 estimate
- 46,223+1.7% since 2020
- Households
- 17,440
- Median age
- 38.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 850 sq. mi.
- People per square mile
- 54
- Median household income
- $74,824+27.3% vs. 2015–2019, before inflation
- Average household income
- $92,785
- Median home value
- $243,200
- Jobs located here
- 19,544
- Daytime population
- 43,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Menomonie area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Menomonie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for gyms, numbered among those based in Wisconsin, with the Menomonie area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manitowoc, WI | 74 | 19 | 5.4 | $1.4M | +0.4% | #30 of 506 |
| 2Whitewater-Elkhorn, WI | 67 | 36 | 8.4 | $1.2M | +0.8% | #72 of 506 |
| 3Marinette, WI-MI | 64 | 14 | 4.8 | $1.5M | +0.3% | #99 of 506 |
| 4Beaver Dam, WI | 64 | 23 | 6.4 | $1.3M | −0.3% | #103 of 506 |
| 5Wisconsin Rapids-Marshfield, WI | 62 | 17 | 5.3 | $1.5M | −0.2% | #121 of 506 |
| 6Shawano, WI | 60 | 12 | 6.4 | $1.2M | +1.4% | #148 of 506 |
| 7Platteville, WI | 51 | 15 | 7.5 | $1M | +0.9% | #245 of 506 |
| 8Baraboo, WI | 50 | 25 | 8.9 | $985K | +1.3% | #254 of 506 |
| 9Watertown-Fort Atkinson, WI | 48 | 31 | 8.9 | $1M | +0.3% | #278 of 506 |
| 10Sparta, WI | 47 | 22 | 12.0 | $655K | +0.6% | #292 of 506 |
| 13Menomonie, WI | 37 | 18 | 10.3 | $822K | +1.7% | #396 of 506 |
Other business types in the Menomonie area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Menomonie, WI area?
Map listings as of September 2026 show 18 gyms in the Menomonie area. 7 of them (39%) are chain locations. The listings count gyms and fitness centers. Official counts show 9 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Menomonie, WI area spend on memberships, classes and admissions?
About $14.8M a year, or $848 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 18 gyms on map listings, it comes to $822K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 17,440 households in the Menomonie area and national spending patterns by income.
How does the Menomonie, WI area compare with the U.S. for gyms?
The Menomonie area has 10.3 gyms per 10,000 households, 36% above the U.S. rate of 7.6. Spending per gym is $822K, 37% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Menomonie area would have about 11, against 18 on map listings. There is one business with payroll in the industry for every 1,938 households, against one for every 3,109 across the U.S.
How fast is the Menomonie, WI area growing?
Population estimates put the Menomonie area at 46,223 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,440 households. Median household income in the Menomonie area is $74,824, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Menomonie area scores 37 for gyms (lower middle), #396 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Menomonie area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Menomonie area
Screening a site or an acquisition in the Menomonie area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Menomonie area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.