County profile · Wisconsin
Langlade County, WI market data
Population, household spending and competition for 56 business types in Langlade County, each scored against other counties.
- Population, 2025
- 19,534
- +0.4% since 2020
- Households
- 8,881
- Median household income
- $55,878
- +12.9% vs. 2015–2019, before inflation
- Median home value
- $158,200
- Jobs located here
- 7,265
- Highest market score
- 54
- Dentists and orthodontists, #796 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Langlade County by name and distance, and the households and spending within reach. Or open the report at the center of Langlade County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,534 people live in Langlade County, in 8,881 households. Population estimates show Langlade County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Langlade County is $55,878 a year, 31% below the U.S. median of $80,734. That rose 12.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Langlade County spend the most on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Langlade County are for dentists and orthodontists (54); clothing, shoe and laundry businesses (52); and medical and dental practices (52). Langlade County ranks #796 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Langlade County has the most map listings, relative to the U.S., for chiropractors (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (48% below the U.S. rate).
All 56 business types in Langlade County
Highest Groundwork market score first. Each score compares Langlade County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 54 | #796 of 1,886 | 9 | 10.1 | $1.2M | 125 | 5 |
| Clothing, shoes and laundry | 52 | #1,041 of 2,210 | 11 | 12.4 | $1.4M | 158 | Under 3 |
| Doctors, dentists and clinics | 52 | #1,090 of 2,394 | 51 | 57.4 | $217K | 142 | 19 |
| Clothing and shoe stores | 49 | #1,078 of 2,087 | 9 | 10.1 | $1.7M | 134 | Under 3 |
| Pet businesses | 49 | #1,145 of 2,200 | 9 | 10.1 | $704K | 80 | 3 |
| Fast food and sandwich shops | 46 | #1,307 of 2,222 | 11 | 12.4 | $2.7M | 88 | 14 |
| Gyms, studios and classes | 45 | #1,293 of 2,088 | 9 | 10.1 | $667K | 101 | Under 3 |
| Pizza | 42 | #1,370 of 2,090 | 8 | 9.0 | $3.7M | 73 | 14 |
| Auto repair shops | 42 | #1,542 of 2,378 | 18 | 20.3 | $494K | 111 | 17 |
| Salons, barbers and spas | 40 | #1,703 of 2,385 | 28 | 31.5 | $273K | 128 | 12 |
| Auto repair and car care | 37 | #1,769 of 2,401 | 35 | 39.4 | $254K | 95 | 18 |
| Real estate | 37 | #1,776 of 2,229 | 18 | 20.3 | Index only | 143 | 11 |
| Gyms | 35 | #1,376 of 1,792 | 6 | 6.8 | $1M | 77 | Under 3 |
| Real estate agents and brokers | 32 | #1,957 of 2,176 | 14 | 15.8 | Index only | 147 | 11 |
| Hair salons | 32 | #1,965 of 2,339 | 18 | 20.3 | $424K | 99 | 9 |
| Grocery and convenience stores | 31 | #1,937 of 2,402 | 33 | 37.2 | $1.5M | 44 | 5 |
| Insurance agencies | 30 | #1,796 of 2,272 | 11 | 12.4 | $1.3M | 102 | 10 |
| Convenience stores | 29 | #1,827 of 2,261 | 12 | 13.5 | $4.1M | 52 | Under 3 |
| Optometrists and eye care | 28 | #1,113 of 1,302 | 6 | 6.8 | $1.8M | 59 | Under 3 |
| Coffee shops and cafes | 28 | #1,810 of 2,063 | 10 | 11.3 | $3M | 80 | 6 |
| Landscaping and lawn care | 25 | #1,370 of 1,493 | 5 | 5.6 | $1.9M | 66 | 10 |
| Home repair trades | 23 | #1,956 of 2,057 | 13 | 14.6 | $1.6M | 67 | 16 |
| Nail salons | 22 | #1,225 of 1,328 | 7 | 7.9 | $1.1M | 65 | Under 3 |
| Lawn, cleaning and pest control | 21 | #1,717 of 1,771 | 8 | 9.0 | $1.2M | 72 | 17 |
| Grocery stores | 20 | #1,890 of 2,070 | 13 | 14.6 | $3.8M | 41 | 5 |
| Bakeries and dessert shops | 19 | #1,821 of 1,889 | 10 | 11.3 | $3M | 71 | 9 |
| Sit-down restaurants | 19 | #2,324 of 2,405 | 57 | 64.2 | $518K | 78 | 28 |
| Chiropractors | 18 | #1,456 of 1,490 | 11 | 12.4 | $1M | 42 | 8 |
| Gas stations | 18 | #2,240 of 2,358 | 19 | 21.4 | $1.2M | 51 | 20 |
| Restaurants and cafes | 18 | #2,330 of 2,405 | 119 | 134.0 | $248K | 67 | 48 |
| HVAC and plumbing | 13 | #1,693 of 1,707 | 10 | 11.3 | $2.1M | 44 | 11 |
| Child care and preschools | Not scored | Not scored | 4 | 4.5 | $695K | 69 | 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.4 | $3M | 118 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.4 | $3M | 96 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.4 | $7M | 59 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.4 | $2M | 99 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 3.4 | $3.2M | 31 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.4 | $2.1M | 83 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.4 | $3.7M | 153 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.3 | $3.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.3 | $797K | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.3 | $7.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.3 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.3 | $3.2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.3 | $5.5M | Too few | 6 |
| Tire shops | Not scored | Not scored | 2 | 2.3 | $4.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.3 | $3.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $8.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.1 | $7.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Langlade County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.9M | $1,002 | 105 |
| Gasoline and other fuels | $23.2M | $2,608 | 100 |
| Food away from home | $29.5M | $3,325 | 82 |
| Groceries | $49M | $5,523 | 87 |
| Personal care products and services | $7.6M | $860 | 86 |
| Child care and other personal services | $2.8M | $313 | 54 |
| Memberships, classes and admissions | $6M | $675 | 69 |
| Medical and dental services | $11.1M | $1,245 | 97 |
| Pets | $6.3M | $713 | 78 |
| Clothing, shoes and related services | $15.3M | $1,722 | 84 |
| Vehicle insurance | $14.1M | $1,584 | 81 |
| Home repairs, maintenance and insurance | $21.1M | $2,378 | 79 |
| Lawn care, cleaning and other household services | $9.6M | $1,083 | 77 |
| Rent and homeowner costs | $111.8M | $12,592 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Langlade County
- Population, 2025 estimate
- 19,534+0.4% since 2020
- Households
- 8,881
- Median age
- 48.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 871 sq. mi.
- People per square mile
- 22
- Median household income
- $55,878+12.9% vs. 2015–2019, before inflation
- Average household income
- $75,645
- Median home value
- $158,200
- Jobs located here
- 7,265
- Daytime population
- 17,277Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Langlade County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Langlade County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Marathon County, WI138,403 people
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Questions
How fast is Langlade County, WI growing?
Population estimates put Langlade County at 19,534 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 8,881 households. Against the 2015–2019 survey, median household income rose 12.9%, before inflation.
How much do households in Langlade County, WI spend?
Households in Langlade County spend about $111.8M a year on rent and homeowner costs, $49M on groceries and $29.5M on food away from home. Relative to the U.S., household spending in Langlade County runs highest on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Langlade County, WI?
Of the business types scored in Langlade County, dentists and orthodontists (54); clothing, shoe and laundry businesses (52); and medical and dental practices (52) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #796 of 1,886 scored counties.
How does Langlade County, WI compare with the U.S.?
Median household income in Langlade County is $55,878, 31% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.3 times the U.S. rate) and lowest for real estate agents and brokers (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Langlade County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Langlade County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Langlade County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Langlade County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.