Groundwork

Pets · County · Wisconsin

Pet businesses in Juneau County, WI

The pet businesses in Juneau County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,425 of 2,200 scored counties
#39 of 67 scored counties in Wisconsin

Listings
11
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$8.1M
On pets · $743 a household
Spending per listing
$740K
16% below the U.S.
Listings per 10k households
10.0
4% below the U.S.
Population, 2025
26,649
−0.5% since 2020

See the pet businesses around any address in Juneau County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Juneau County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $743 per household (18% below the U.S. average), households in Juneau County spend about $8.1M a year on pets. That is about $740K of household spending for each business on map listings, 16% below the U.S. figure of $878K.

There are 11 pet businesses on map listings in Juneau County as of September 2026. None of them are chain locations, against 17% across the U.S. That is 10.0 per 10,000 households, 4% below the U.S. rate of 10.4.

Official counts don’t publish a figure for pet care, veterinarians and pet stores in Juneau County, since they leave out counts under 3. Official counts list 16 one-person businesses without payroll.

Population estimates put the population change in Juneau County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. Juneau County scores 42 (lower middle) on the Groundwork market score for pet businesses, ranking #1,425 of 2,200 scored counties and #39 of 67 scored counties in Wisconsin.

How Juneau County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Juneau County, WI compared with Wisconsin and the U.S.
MeasureJuneau CountyWisconsinU.S.
Listings per 10k households10.011.810.4
Spending per listing$740K$730K$878K
Households per official establishmentn/a1,7211,852
Official establishment growth, 2019–2023n/a+8.5%+11.4%
Population growth, 2020–2025−0.5%+1.3%+3.1%
Spending per household on pets$743$861$909
Median household income$67,270$77,485$80,734
Groundwork market score4237

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
16Businesses with no payroll
Map listings, September 2026
110 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Juneau County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Juneau County

Population, 2025 estimate
26,649−0.5% since 2020
Households
10,955
Median age
46.0
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
767 sq. mi.
People per square mile
35
Median household income
$67,270+25.8% vs. 2015–2019, before inflation
Average household income
$80,141
Median home value
$177,700
Jobs located here
9,044
Daytime population
24,289Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Juneau County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Juneau County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet businesses, numbered among those based in Wisconsin, with Juneau County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pierce County, WI701811.3$824K+3.1%#291 of 2,200
2Sheboygan County, WI69397.8$1.1M0.0%#309 of 2,200
3Calumet County, WI692310.8$852K+2.9%#323 of 2,200
4Douglas County, WI67147.3$1.1M−0.8%#378 of 2,200
5Milwaukee County, WI642616.7$1.2M−1.5%#494 of 2,200
6Eau Claire County, WI63388.5$987K+3.0%#538 of 2,200
7Lincoln County, WI62129.4$837K−0.1%#578 of 2,200
8Dane County, WI6029311.6$827K+4.9%#660 of 2,200
9Outagamie County, WI609211.7$769K+2.6%#667 of 2,200
10Kenosha County, WI58669.6$930K−0.4%#717 of 2,200
39Juneau County, WI421110.0$740K−0.5%#1,425 of 2,200

Other business types in Juneau County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Juneau County, WI?

As of September 2026, map listings count 11 pet businesses in Juneau County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Juneau County: counts under 3 are left out. Official counts also show 16 one-person businesses without payroll.

How much do households in Juneau County, WI spend on pets?

About $8.1M a year, or $743 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 11 pet businesses on map listings, it comes to $740K per business. It is estimated from the incomes of the 10,955 households in Juneau County and national spending patterns by income.

How does Juneau County, WI compare with the U.S. for pet businesses?

Juneau County has 10.0 pet businesses per 10,000 households, 4% below the U.S. rate of 10.4. Spending per business is $740K, 16% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Juneau County would have about 9, against 11 on map listings.

How fast is Juneau County, WI growing?

Population estimates put Juneau County at 26,649 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 10,955 households. Median household income in Juneau County is $67,270, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Juneau County scores 42 for pet businesses (lower middle), #1,425 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Juneau County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Juneau County

Screening a site or an acquisition in Juneau County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Juneau County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.