Groundwork

Pets · County · West Virginia

Pet businesses in Jefferson County, WV

How Jefferson County, WV compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 86 out of 100: High

Ranked #20 of 2,200 scored counties
#1 of 35 scored counties in West Virginia

Listings
28
4 chain locations (14%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$24.1M
On pets · $1,056 a household
Spending per listing
$860K
2% below the U.S.
Listings per 10k households
12.3
18% above the U.S.
Population, 2025
63,102
+9.2% since 2020

See the pet businesses around any address in Jefferson County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Jefferson County scores 86 (high) on the Groundwork market score for pet businesses, ranking #20 of 2,200 scored counties and #1 of 35 scored counties in West Virginia. That puts it in the top 10% of counties for pet businesses.

Map listings as of September 2026 show 28 pet businesses in Jefferson County. 4 of them (14%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 12.3, 18% above the U.S. rate of 10.4.

At $1,056 per household (16% above the U.S. average), households in Jefferson County spend about $24.1M a year on pets. That is about $860K of household spending for each business on map listings, 2% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Jefferson County was 6 in 2023. That is one for every 3,801 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $90K has gone to businesses classed as pet care, veterinarians and pet stores in Jefferson County. Between 2020 and 2025, the population of Jefferson County grew 9.2%, faster than the U.S. (+3.1%).

How Jefferson County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Jefferson County, WV compared with West Virginia and the U.S.
MeasureJefferson CountyWest VirginiaU.S.
Listings per 10k households12.39.010.4
Spending per listing$860K$876K$878K
Households per official establishment3,8012,5751,852
Official establishment growth, 2019–2023n/a+10.1%+11.4%
Population growth, 2020–2025+9.2%−1.4%+3.1%
Spending per household on pets$1,056$788$909
Median household income$98,806$59,608$80,734
Groundwork market score8650

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 6
Employees, 2023
33
Annual payroll, 2023
$1.5M
One-person businesses, 2023
56Businesses with no payroll
Map listings, September 2026
284 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$90K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Jefferson County

Population, 2025 estimate
63,102+9.2% since 2020
Households
22,804
Median age
41.8
Homes lived in by their owners
80%
Vehicles per household
2.1
Land area
209 sq. mi.
People per square mile
283
Median household income
$98,806+22.9% vs. 2015–2019, before inflation
Average household income
$120,421
Median home value
$350,800
Jobs located here
17,187
Daytime population
48,829Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jefferson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for pet businesses, numbered among those based in West Virginia, with Jefferson County marked.

Top counties in West Virginia

Counties in West Virginia ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV862812.3$860K+9.2%#20 of 2,200
2Berkeley County, WV85418.0$1.1M+13.7%#27 of 2,200
3Monongalia County, WV68439.6$916K+2.0%#351 of 2,200
4Putnam County, WV662410.3$913K−1.0%#429 of 2,200
5Wayne County, WV6595.7$1.3M−4.0%#454 of 2,200
6Hampshire County, WV631011.6$689K+4.4%#561 of 2,200
7Upshur County, WV6066.3$1.2M−0.3%#644 of 2,200
8Preston County, WV6097.0$1.1M−0.6%#646 of 2,200
9Wood County, WV59287.8$992K−2.1%#682 of 2,200
10Mineral County, WV59109.0$902K−0.4%#686 of 2,200

Other business types in Jefferson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Jefferson County, WV?

There are 28 pet businesses on map listings in Jefferson County as of September 2026. 4 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 56 one-person businesses have no payroll, by official counts.

How much do households in Jefferson County, WV spend on pets?

About $24.1M a year, or $1,056 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 28 pet businesses on map listings, it comes to $860K per business. It is estimated from the incomes of the 22,804 households in Jefferson County and national spending patterns by income.

How does Jefferson County, WV compare with the U.S. for pet businesses?

Jefferson County has 12.3 pet businesses per 10,000 households, 18% above the U.S. rate of 10.4. Spending per business is $860K, 2% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Jefferson County would have about 27, against 28 on map listings. There is one business with payroll in the industry for every 3,801 households, against one for every 1,852 across the U.S.

How fast is Jefferson County, WV growing?

Population estimates put Jefferson County at 63,102 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 22,804 households. The median household income in Jefferson County is $98,806 a year, 22% above the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 86 for pet businesses (high), #20 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jefferson County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Jefferson County

Screening a site or an acquisition in Jefferson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.