County profile · Washington
Okanogan County, WA market data
Population, household spending and competition for 56 business types in Okanogan County, each scored against other counties.
- Population, 2025
- 45,230
- +7.3% since 2020
- Households
- 17,540
- Median household income
- $63,207
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $299,800
- Jobs located here
- 14,908
- Highest market score
- 81
- Salons, barbers and spas, #60 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Okanogan County by name and distance, and the households and spending within reach. Or open the report at the center of Okanogan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,230 people live in Okanogan County, in 17,540 households. Population estimates show Okanogan County grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Okanogan County is $63,207 a year, 22% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Okanogan County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
The highest Groundwork market scores in Okanogan County are for salons, barbers and spas (81); insurance agencies (79); and spas and skin care studios (78). Okanogan County ranks #60 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Okanogan County has the most map listings, relative to the U.S., for grocery stores (2.4 times the U.S. rate) and the fewest for insurance agencies (56% below the U.S. rate).
All 56 business types in Okanogan County
Highest Groundwork market score first. Each score compares Okanogan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 81 | #60 of 2,385 | 41 | 23.4 | $383K | 180 | 6 |
| Insurance agencies | 79 | #235 of 2,272 | 12 | 6.8 | $3.2M | 258 | 13 |
| Spas and skin care | 78 | #87 of 1,769 | 8 | 4.6 | $2M | 224 | Under 3 |
| Pet grooming and boarding | 78 | #92 of 1,461 | 5 | 2.9 | $3M | 117 | Under 3 |
| Pizza | 78 | #122 of 2,090 | 10 | 5.7 | $6.1M | 120 | 17 |
| Chiropractors | 76 | #119 of 1,490 | 6 | 3.4 | $3.4M | 142 | 3 |
| Primary care and pediatrics | 76 | #142 of 1,656 | 9 | 5.1 | $2.3M | 127 | 3 |
| Hair salons | 75 | #164 of 2,339 | 30 | 17.1 | $524K | 122 | 4 |
| Fast food and sandwich shops | 74 | #262 of 2,222 | 18 | 10.3 | $3.4M | 111 | 17 |
| Funeral homes | 70 | #242 of 1,472 | 6 | 3.4 | $489K | 72 | Under 3 |
| Doctors, dentists and clinics | 69 | #383 of 2,394 | 76 | 43.3 | $269K | 176 | 30 |
| Martial arts and dance studios | 68 | #195 of 1,334 | 5 | 2.9 | $3.1M | 152 | 6 |
| Auto repair shops | 68 | #421 of 2,378 | 36 | 20.5 | $585K | 132 | 26 |
| Gas stations | 67 | #494 of 2,358 | 25 | 14.3 | $2.2M | 92 | 21 |
| Child care and preschools | 66 | #353 of 1,611 | 6 | 3.4 | $1.6M | 158 | 23 |
| Gyms | 65 | #364 of 1,792 | 11 | 6.3 | $1.4M | 107 | 6 |
| Auto repair and car care | 64 | #577 of 2,401 | 67 | 38.2 | $314K | 117 | 37 |
| Home repair trades | 63 | #428 of 2,057 | 11 | 6.3 | $4M | 165 | 35 |
| Property management | 62 | #267 of 910 | 6 | 3.4 | Index only | 86 | 5 |
| Pet businesses | 62 | #593 of 2,200 | 21 | 12.0 | $710K | 81 | 9 |
| HVAC and plumbing | 60 | #478 of 1,707 | 6 | 3.4 | $7.3M | 154 | 21 |
| Gyms, studios and classes | 60 | #588 of 2,088 | 21 | 12.0 | $731K | 110 | 12 |
| Lawn, cleaning and pest control | 59 | #520 of 1,771 | 7 | 4.0 | $2.9M | 175 | 39 |
| Bakeries and dessert shops | 58 | #602 of 1,889 | 10 | 5.7 | $6.1M | 147 | 15 |
| Dentists and orthodontists | 57 | #685 of 1,886 | 15 | 8.6 | $1.4M | 138 | 15 |
| Real estate agents and brokers | 57 | #695 of 2,176 | 35 | 20.0 | Index only | 150 | 22 |
| Real estate | 57 | #730 of 2,229 | 44 | 25.1 | Index only | 150 | 33 |
| Landscaping and lawn care | 55 | #573 of 1,493 | 6 | 3.4 | $3.4M | 117 | 24 |
| Physical therapy | 55 | #578 of 1,422 | 7 | 4.0 | $2.9M | 121 | 9 |
| Clothing, shoes and laundry | 54 | #940 of 2,210 | 22 | 12.5 | $1.3M | 146 | 13 |
| Tire shops | 52 | #731 of 1,530 | 10 | 5.7 | $2.1M | 84 | 9 |
| Clothing and shoe stores | 51 | #1,007 of 2,087 | 17 | 9.7 | $1.7M | 131 | 13 |
| Convenience stores | 51 | #1,107 of 2,261 | 23 | 13.1 | $4.3M | 54 | 4 |
| Yoga, Pilates and fitness studios | 48 | #427 of 777 | 5 | 2.9 | $3.1M | 76 | 6 |
| Restaurants and cafes | 48 | #1,294 of 2,405 | 199 | 113.5 | $306K | 82 | 64 |
| Veterinarians | 45 | #876 of 1,485 | 8 | 4.6 | $1.9M | 69 | 9 |
| Sit-down restaurants | 39 | #1,696 of 2,405 | 105 | 59.9 | $580K | 87 | 37 |
| Coffee shops and cafes | 38 | #1,505 of 2,063 | 31 | 17.7 | $2M | 53 | 10 |
| Grocery and convenience stores | 27 | #2,056 of 2,402 | 68 | 38.8 | $1.4M | 43 | 23 |
| Grocery stores | 25 | #1,785 of 2,070 | 28 | 16.0 | $3.5M | 38 | 19 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.7 | $7M | 279 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.7 | $7M | 228 | 5 |
| Electricians | Not scored | Not scored | 3 | 1.7 | $14.7M | 122 | 10 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $9.4M | 75 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.7 | $6.8M | 217 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.1 | $7.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $7.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.1 | $22M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $28.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.6 | $15.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $21.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $20.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $20.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 15 |
Household spending in Okanogan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.1M | $1,200 | 125 |
| Gasoline and other fuels | $54.9M | $3,128 | 121 |
| Food away from home | $60.9M | $3,470 | 85 |
| Groceries | $98.4M | $5,609 | 89 |
| Personal care products and services | $15.7M | $895 | 89 |
| Child care and other personal services | $9.5M | $541 | 93 |
| Memberships, classes and admissions | $15.3M | $875 | 89 |
| Medical and dental services | $20.4M | $1,163 | 90 |
| Pets | $14.9M | $850 | 93 |
| Clothing, shoes and related services | $28.2M | $1,607 | 78 |
| Vehicle insurance | $38.9M | $2,216 | 113 |
| Home repairs, maintenance and insurance | $44M | $2,510 | 83 |
| Lawn care, cleaning and other household services | $20.6M | $1,175 | 83 |
| Rent and homeowner costs | $286.4M | $16,327 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Okanogan County
- Population, 2025 estimate
- 45,230+7.3% since 2020
- Households
- 17,540
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.2
- Land area
- 5,266 sq. mi.
- People per square mile
- 8
- Median household income
- $63,207+33.8% vs. 2015–2019, before inflation
- Average household income
- $83,721
- Median home value
- $299,800
- Jobs located here
- 14,908
- Daytime population
- 43,227Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okanogan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Okanogan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Ferry County, WA7,387 people
- Douglas County, WA44,366 people
- Chelan County, WA80,172 people
- Lincoln County, WA11,489 people
- Stevens County, WA48,067 people
- Grant County, WA101,799 people
- Kittitas County, WA47,172 people
- Pend Oreille County, WA14,050 people
Questions
How fast is Okanogan County, WA growing?
Population estimates put Okanogan County at 45,230 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 17,540 households. Against the 2015–2019 survey, median household income rose 33.8%, before inflation.
How much do households in Okanogan County, WA spend?
Households in Okanogan County spend about $286.4M a year on rent and homeowner costs, $98.4M on groceries and $60.9M on food away from home. Relative to the U.S., household spending in Okanogan County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Which business types have the highest market scores in Okanogan County, WA?
Of the business types scored in Okanogan County, salons, barbers and spas (81); insurance agencies (79); and spas and skin care studios (78) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #60 of 2,385 scored counties.
How does Okanogan County, WA compare with the U.S.?
Median household income in Okanogan County is $63,207, 22% below the U.S. median of $80,734. The population rose 7.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $299,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (2.4 times the U.S. rate) and lowest for insurance agencies (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Okanogan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okanogan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Okanogan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okanogan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.